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Whether you have a team of hard-working employees supporting you or you’re just venturing into the business world on your own so far, your website’s About page matters.

Studies show that in nearly every industry, the About page is one of the most visited pages on any company’s website. Why? Because every type of customer almost always wants to connect with a business before purchasing something from them.

And since it’s so important to get it right, it’s also probably why so many of us often struggle to find the right balance of being both informational and engaging!

If you’re in the process of creating content for your website’s About page, here are a few tips to help you figure out what you’d like it to say — and how to do so in a way that will help generate more leads for your business.

Quality Over Quantity

This rule applies to every web page, but is especially important for your About page.

Many websites out there overdo it by providing far too much content in order to describe a company’s history, values, goals, leadership background information, and more.

Although we initially may think that providing the most information is the best step for having the greatest impact, too much content can actually have the opposite effect and turn away people from your business.

Instead of writing out all the details that may relate to the business, focus on the most important information your ideal customer’s would want to know. If this is hard for you to achieve with an unbiased perspective, consider drafting up information as best you can and then asking for a few “outsiders” (such as close friends or family) to give you their advice and opinions for revision.

Get Personal

One mistake companies tend to make in regards to their website content is that they avoid being too personal. In contrast, some of the most successful online businesses out there today are the ones that do a great job of making personal connections with their audiences.

This is especially vital to your website if you are a local business trying to reach members in your own community. Remember: people want to do business with those they know, like and trust. How can they learn to like (or love) your business if they can’t connect with you on at least a small personal level?

Don’t be afraid to talk about why your work matters to you personally, what type of impact your organization is hoping to have on the local community, or the values you want your company to uphold.

Introduce Yourselves

As human beings, we’re all very visual creatures, so it’s a smart idea to utilize photos to connect with your ideal customers on your About page.

Include photographs of the owner, leadership or managers, team members, and even behind-the-scenes photos if appropriate! This allows any potential customers visiting your website on the web to learn a little more about who makes up your organization, and allows them to put a face to a name should they ever call, email or communicate with people within your team.

Focus on Your Audience

A great About page also makes sure to bring attention to the questions and concerns of a company’s audience. Talk about why your customers may be searching for answers or address their current challenges.

When you start an About page with this in mind, you’ll be able to do more than talk about yourself: you’ll connect with your audience right from the start by acknowledging their needs, and not just yours.

Tell Your Story with an Impactful Website

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

With the number of users on social media websites and platforms consistently growing every year, it’s no surprise that businesses have jumped on the train as well — and for good reason! It’s a fun way to engage with potential customers and increase your reach.

However, far too many entrepreneurs have started to rely almost entirely on social media to grow their business, instead of reaping the benefits from building an effective and informative website.

If you’ve ever heard the saying, “Don’t build your property on someone else’s land,” then you may understand what we’re getting at here.

Here’s the truth: every business needs an impactful website to reach potential customers. And for wedding professionals, this isn’t just a guessing game . . it’s fact.

The Latest in Wedding Industry Data

According to WeddingWire’s 2018 Newlywed Report, which utilizes information from almost 18,000 newlyweds who said their vows in 2017, 83% of wedding planning is now done online.

Additionally, the top sources for finding wedding vendors were wedding-related websites and online searches.

What does this mean for wedding professionals? In short, this data suggests that those who offer the most assistance and access to potential couples on the web are more likely to win the competition against those who don’t.

And if that isn’t enough to convince you, here’s a list of other fantastic reasons why your wedding company needs a website that sells.

1. You own it.

That’s right: not Facebook, not Youtube, not any other fancy social media platform that rises to the top in upcoming years. Your website is yours to keep.

The best part? You can customize your website the way you’d like, and show off your craft in a way that isn’t limited by the algorithms and boring profile settings of any social platform.

2. Websites are the perfect way to spotlight your portfolio.

Wedding couples love seeing specific examples of previous work. Whether you’re a wedding designer who’s got a knack for everything vintage or you’re an up-and-coming videographer with a unique editing style, your website is the best chance you have of showcasing what you love so much about being in the industry.

3. You can use your website as the foundation to all of your other marketing and sales efforts.

Think of your website like a “city center”: you may have interstates and roads extending out in other directions, but they all can help drive traffic back to the core.

Instead of seeing your social media handles, your networking events, and any wedding shows you attend as being solitary, start to look at them like a connected web, with your site at the center.

This means that the focus becomes less about convincing potential clients to buy solely through that one channel, but instead about cycling them through the buyer’s journey.

For example, if you have someone who sees a post on Instagram and loves your work, they can view your profile, begin to explore your website, and follow other areas where you’re engaged (such as your blog, your Youtube channel, your Pinterest boards, etc.).

Looking for an easy-to-use platform to build the perfect website for your wedding company?

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Not only will you feel empowered and excited to show off your website, but you can be confident that they’ll look great on any device. Fully mobile-ready and responsive in all the best ways.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today! 

The liveBooks website editor allows you the freedom to create a custom navigation bar that fits your website’s specific needs. Whether this includes a drop-down menu that organizes your portfolio galleries into a visual index for your viewers to choose from, the use of social media icons, or the use of links and buttons to direct your viewers to another webpage or websites, you’ll be able to customize every aspect of the navigation bar.

Here are some helpful tips to get you on your way to creating a navigation bar that fits the design of your website:

Creating Drop-Down Menus

1. Log in to your liveBooks website editor
2. Select the Content tab
3. Select “Add New Pages”

 

4. Check the box next to “Navigation Item” and then select “Add”

5. From the drop-down, select “Text (No link).” This will allow you to create a title for the portfolio/gallery without leading your viewers to a blank page. Once you have chosen this option, change the Text Label to the name you would like your drop-down menu to have.

6. Once you have successfully finished all of the above steps, you can begin adding portfolios that will showcase your work. In order to organize the portfolios to display in the drop-down menu you have just created, you will need to indent your portfolio pages.

 

 

Social Media Icons in the Navigation Bar

The new liveBooks8 website editor allows users to easily and seamlessly integrate social media outlets to their website. What’s the difference between having your social media icons in the navigation versus in the footer? Here are some of the most contrasting differences:

• Depending on the layout that you have chosen, social media icons may catch viewer’s eyes more in the header of your website
• Having your social icons in the navigation bar highlights the importance of social media outlets with your work; they are equally as important as other pages on your website
• The navigation bar allows up to 4 social media icons at a time; the footer allows for unlimited social media icons to be added
• If you have added a variety of pages to your navigation bar, we recommend that you consider adding social media links to the footer of your site. With a number of pages in your navigation, viewers may find it to be too crowded.

Adding social media icons to navigation bar:

1. Log in to your liveBooks website editor
2. Select “Content”
3. Select “Add New Pages”
4. Check the box next to “Navigation Item” and then select “Add”
5. From the drop-down, select “Social Icons”

6. Select up to 4 social media icons that you would like to display on the navigation bar (Tip: Make sure to keep the “Open in new window” box checked. Otherwise, your viewers will leave your page immediately upon clicking the icon.)

7. Make sure to copy and paste the exact URL from your social media outlet. Also – check these icons frequently to make sure they are still linking to your social feeds correctly. Changes in usernames and domains from social media feeds may cause you to lose viewers along the way.

 

Creating Links and Buttons

The links and buttons feature on the navigation tool can help navigate your viewers to a specific part of your page that you want to showcase. This is especially true in the case of buttons. Links, on the other hand, are more commonly used for external links, which will lead viewers to another website.

Adding links and buttons to the navigation bar:

1. Log in to your liveBooks website editor
2. Select “Content”
3. Select “Add New Pages”
4. Check the box next to “Navigation Item” then select “Add” (look above for image)
5. From the drop-down, select either “Link” or “Button”
6. Change the “Text Label” to what you’d like your Link of Button to read to viewers (i.e.: “My Blog” if the link leads viewers to your blog)
7. Copy and paste the URL into the “Link” section

 

Is there a liveBooks feature that you want to learn more about? Let us know at social@livebooks.com!