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Tuesdays Tip

Adding forms to your liveBooks8 website is an easy and effective way to get in contact with your clients. Whether your clients need to get in touch with you regarding quotes or want to send you a direct message regarding your work, the liveBooks8 platform makes it simple for you to add a form to any page on your website. In order to add a custom form to your website, we suggest you use Wufoo, an HTML form-builder that we offer a connection to. Follow the steps in this instructional video that outline how to sign up for a Wufoo account, create a custom form, and embed it to your liveBooks8 site.

To start creating your custom form, follow this link: www.wufoo.com.

Is there a new liveBooks feature that you are excited to learn more about? Email us at social@livebooks.com.

Posted in Tuesday's Tip

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Gustavo Paixão began his career in photography eight years ago while he was in college. The last five of those years were focused in the fashion industry. While growing up, he loved fashion and dreamed of becoming a fashion photographer. Fast-forward to today and he has now achieved his goal of becoming one of Brazil’s top fashion photographers. He truly enjoys seeing the idea of a great photoshoot running through his team. The combination of the clothes, makeup, photographic references, and the concept all coming together is a fabulous idea for him!

To see more of Gustavo Paixão’s work visit his liveBooks 8 website: www.gustavohpaixao.com

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Q: How would you describe the aesthetic of your website in three words?

GP: There are three key words that describe the style of my website: simple, easy, and fast. I was looking for something easily accessible for those who wanted to see my portfolio with a friendly and soft interface. After spending my time looking for web designers, I visited the liveBooks8 website, saw the templates and it was love at first sight. It had exactly what I wanted.

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Q: How often do you typically update your website?

GP: As I’m busy with the photography workshops, I’m taking a break from the portfolio actualization. But normally, I update my portfolio monthly.

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Q: How do you choose the photos that you display on your homepage?

GP: I’m a perfectionist when it come to my work. I choose the pictures that will go on my portfolio according to the quality of the makeup, clothes, retouch and the time they were taken. It’s not good to choose old pictures because a more experienced professional can note the difference in quality from one work to another. Believe me – your work quality may change a lot in 6 months!

Q: What is your favorite new feature of liveBooks 8?

GP: I love the full customization so much!

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Q: What’s one piece of advice you’d offer to someone designing their website?

GP: Pay attention to all the customization options. Although the templates look simple, all of them offer a lot of features to make your website look more professional!

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Have a website you’d like us to feature? Email us at social@livebooks.com.

September 9th, 2016

The Life of a Stylist by Gretchen Bell

Posted by liveBooks

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Gretchen Bell is a wardrobe and prop stylist based in Seattle. Her client list includes Kraft, Levi’s, Target, Chevrolet, Amazon, Omni Resorts and Tommy Bahama. To see more of her work, visit: www.gretchenbell.com

In some ways, I feel I was destined to become a stylist. As a child, I was always wearing fashion trends before anyone else and modeling in local fashion shows. When I was about 13, I remember reading an article in Seventeen Magazine about the woman who was the stylist for The Cosby Show and thinking that would be my dream job, little did I know!

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Photograph by: Christopher Bell

In college, my major was television Communications, so my career began working in video production as a production assistant and doing graphics for the news at the NBC station in Minneapolis. I then spent several years working as a modeling agent, before taking a job as a studio manager and producer for a successful advertising photographer, Craig Perman. It was there that I began styling commercial photo shoots for many large national and international clients and really learned about all aspects of production. So my whole career has really been about seeing things in a visual way.

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Photograph by: Greg Montijo

In a great photograph everything matters, the color of a shirts, the kind of coffee cup, the style of the shoe, the position of the elements to one another. Everything in a photograph is helping to convey a client’s message or tell a story and that is my job. That is the fun and the challenge of being a stylist. What is going to make a photograph funny or moody or nostalgic and how are my props and wardrobe going to help do that? People don’t realize I might spend hours looking for just the right underwear that will be funny on teenage boys or searching for the perfect feathers for a still life shoot because it all matters. That is why stylists bring so many choices to the set for every shoot, so we can figure out what best helps tell the story.

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Photograph by: Christopher Bell

It is very much a collaboration to tell a great story and it’s not always successful. Everyone is bringing something to the table at the shoot and when we all have a clear and concise vision, I think then it makes for a great photograph. As a stylist, I am coming to a shoot with my interpretation of what my client wants, but also run through a filter of my personal style. If a client wants playing cards, there are lots of playing card options out there. It is really fun to see a shoot come together successfully and see how elements from each member of the crew helped create that moment.

To me being a stylist is really about being part of a team; I can’t do my job without the rest of the crew. My props and wardrobe are only as good as the talent booked for the shoot, the lighting, the photographer, the makeup artist, the vision of the client and the layouts. Again, everything matters.

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Photograph by: Melissa O’Hearn

 

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There’s something about new music that keeps us motivated and moving forward at liveBooks. We gathered all of the songs that are currently falling under the “Most Played” section of our music libraries and compiled them into one playlist for you.

Whether you’re editing images, updating your liveBooks site or answering emails, we hope there is something on our September playlist that helps to keep you focused, inspired, and hustling. Is there a song that you have on repeat right now? Let us know below!

Posted in Social Media

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We are so excited to announce the release of eight brand new templates. At liveBooks, our goal is to give you the best possible jumping point for a custom website and after months of gaining your feedback, brainstorming, and designing, we are excited to announce that we have released redesigned templates for our liveBooks 8 platform. With new, customizable features, we hope that our platform gives you an outstanding place to share your portfolio and services with the world. Check out a brief description of the key features on each template below to decide which one will work best for your site. Keep in mind that each template is just a jumping point and customizing your site is easy using the liveBooks 8 designer. To choose your template and start your free trial, click here!

Not on liveBooks 8 yet and ready to make the switch with one of our new templates? Now is the perfect time to make the switch from Flash to HTML5. Click here to learn more about the migration process and then schedule your website migration today!


Aperture

Aperture

Share stunning, embedded video modules on your homepage with our Aperture template. This video website template allows you to easily share your best motion work with minimal content on the page. With a sleek design and bottom navigation, this full-bleed video site is sure to highlight your best live-action work. Easily link social media icons to your bottom navigation to allow clients to access anywhere else you may share your work. Additionally, this template comes with a variety of portfolio designs, allowing you to pick your favorite option. If you are a videographer, you are definitely going to want to check out Aperture!

Quick Facts:

  • Full bleed homepage with video auto-play
  • Dedicated video playback pages
  • Portfolio page options, great for highlighting work or showcasing service options
  • Contact page with a map to your studio or office

Panorama

Panorama

Our Panorama template has a sleek and modern design that is perfect for design-oriented creatives. The bold homepage slideshow allows clients to focus on your work from the start, while the minimalist bottom navigation guides them to your portfolio and contact information in an unobtrusive way. Social media is easily integrated into your navigation menu in the Panorama template. Additionally, the clean contact page focuses on what is most important: driving you more business.

Quick Facts:

  • Bottom navigation
  • Integrated slideshow on homepage
  • Thumbnail portfolio navigation option
  • Simple and clean contact page

Blowout

Blowout

The stylish and playful design of our Blowout template is perfect for those hoping to showcase both images and services on their website’s homepage. The updated stacked layout allows you to showcase the most important details for your clients. Additionally, each service block links out to its own individual page, allowing clients to explore and learn more about you and your services. Top navigation allows clients to easily roam around your site, while keeping a stylish and cohesive design. This template is perfect for business owners who want to engage clients with a mixture of images and text content!

Quick Facts:

  • Full bleed scaled slideshow on homepage
  • Built-in service pages
  • Thoughtfully laid out text blocks
  • Contact page with a map to your studio or store

Shutter

Shutter

Our shutter design is sure to give your site a refreshing, new look. This website template allows you to showcase portfolios directly on the homepage. Link to your individual portfolio pages, using bold and eye-catching leading images. Additionally, the prominent logo and top navigation brings attention to your personal brand. Calling all creatives! Shutter is the template for you.

Quick Facts:

  • Top navigation and prominent logo branding
  • Navigate to portfolios from a homepage grid
  • Multiple portfolio layout options, including text blocks to describe your work
  • Content and about pages with full bleed image

Speedlight

Speedlight

The bold design of our Speedlight template will really highlight your best images. The homepage design allows for a mixture of both images and content, with a full-bleed slideshow to catch a potential client’s eye. Portfolios are accessed through an entry page with thumbnails. Our Speedlight template is perfect for creatives hoping to display large photos that have a story to tell.

Quick Facts: 

  • Top navigation and prominent branding
  • Homepage with full-bleed slideshow and prominent branding
  • Thumbnail portfolio entry page
  • Large text blocks throughout, which is great for SEO!

Filter

Filter

Our filter template highlights the best elements of our 10+ years of custom design work. With a unique and memorable layout that showcases images on the homepage, portfolios are able to be linked and embedded to capture your clients’ attention. This website template’s unique team page will allow you to introduce your team and personality to clients in one easy view. Filter is a great choice for larger businesses and those who wish to covey a high-end and aspirational brand image.

Quick Facts:

  • Top navigation menu
  • Mosaic homepage design
  • Thumbnail portfolio entry page
  • Built-in team page

Range

Range

This photo-centric website template is sure to leave an impression on your audience. Our Range template has a clean site design with minimal text content, allowing you to showcase your best images with no distractions. This simple website is great for photographers who are looking for a website with a consistent appearance across all devices. Easily get your new site up and running in no time with Range–it has been a top starting point amongst many of our clients!

Quick Facts:

  • Top navigation menu
  • Full bleed homepage slideshow
  • Portfolio drop-down menu
  • Mosaic portfolio pages

Pixel

Pixel

Our Pixel template has a classic design that allows for a great visual impact on your clients. The top anchored menu places your logo on the right and allows for quick navigation with minimal distractions. With a full-bleed homepage slideshow and a clean contact page, the Pixel template is sure to draw attention to the most important aspects of your portfolio.

Quick Facts:

  • Top navigation menu
  • Full bleed homepage slideshow
  • Portfolio drop-down menu
  • Clean contact page

Frame

Frame

Our Frame template is inspired by galleries and is built to make your best work stand out. A homepage slideshow allows clients to immediately gravitate towards your work. The left rail navigation and subtle frame around your content create a clean and geometric feel for your website. The pre-built portfolio entry page allows for easy and structured navigation.

Quick Facts:

  • Left rail navigation menu
  • Homepage slideshow
  • Thumbnail portfolio entry page
  • Content frame for a gallery inspired look

Focus

Focus

You are sure to make an immediate impression with this modern yet minimalistic website template. Our Focus template features a full width grid gallery on the homepage that is complimented by several portfolio design options, easily accessed via drop-down navigation. Additionally, a built in about page allows you to tell your personal story in a visually engaging way.

Quick Facts:

  • Top navigation menu
  • Grid portfolio homepage
  • Multiple portfolio options
  • Full bleed about and contact pages

 

Showcase Image

Showcase

Our Showcase template is built for big, bold images. As one of our most popular templates, a full-bleed homepage slideshow is sure to immediately grab the attention of your clients, while the portfolio landing page allows you to easily introduce the unique details of your work. Showcase is a great starting point for any creative’s website!

Quick Facts:

  • Top navigation menu
  • Full bleed homepage slideshow
  • Thumbnail portfolio entry page
  • Contact page with a map to your studio or office

White Balance

White Balance

Our White Balance template is a great jumping point for those looking for a content-light start. This clean design features a scaled slideshow on the homepage in addition to several portfolio options. This website is the perfect template if you are looking to get online fast–simply upload your own content and go!

Quick Facts:

  • Blank template for a quick start
  • Top navigation with left title alignment
  • Scaled slideshow homepage
  • About and contact pages with full width images

Wide Open

Wide Open

Our Wide Open template is another great starting point, if you are hoping to get online as soon as possible! This clean design displays your portfolio pages through a left-anchored navigation while a slideshow on your homepage works to grab the attention of your clients. Additionally, clients can easily learn more about your business with the pre-built About and Contact pages. Just like in White Balance, upload your content and publish!

Quick Facts:

  • Blank template for a quick start
  • Left rail navigation menu
  • Slideshow homepage
  • Direct access to portfolios in navigation

Now is the perfect time to make the switch from Flash to HTML5. Click here to learn more about the migration process and then schedule your website migration today!

 

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Ian Boddy is a top kids fashion and advertising photographer that has worked with clients ranging from Vogue Bambini to Harrods. His works demonstrate an airy-feel and clean colors that pair well with children’s advertising. We are very excited to share his story and how it came together perfectly with the liveBooks 8 platform:

I work with children of all ages from babies to teens. I don’t particularly set out to specialize in that market, I just drifted into it about 15 years ago and realized it suited me better and was a good fit…and I love it!

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Q: How would you describe the aesthetic of your website in three words?

IB: Clean, simple, and easy to navigate

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Q: How often do you typically update your website?

IB: Whenever I get a break from shooting, which isn’t very often. I must go and update it now!

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Q: How do you choose the photos you display on your homepage?

IB: I rotate every now and again…just whatever is my favorite picture at the time.

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Q: What is your favorite new feature of liveBooks8?

IB: I love how easy it is to manage my own content so I can update my site anytime from wherever I happen to be.

Q: What’s one piece of advice you’d offer to someone designing their website?

IB: Keep it simple!

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See more of Ian Boddy’s amazing images on his liveBooks 8 site at: www.ianboddy.co.uk

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Lauren Keskinel is a photographer based in Los Angeles. Her background in film production, extensive travels through the developing world, and affinity for sports and adventure give her a unique perspective on the people and places she shoots. When not working in the world of sports entertainment, Lauren enjoys partnering with organizations to help document their humanitarian efforts, both domestically and abroad. Her work has been recognized through numerous awards including the APA Awards and PDN’s Photobook Cali. She was also a proud participant in the Eddie Adams Workshop XXIV. To see more of Lauren’s work, visit www.laurenkeskinel.com.

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I always say that I took the long road to photography. When I was 19, I got a job on a movie set and spent the next decade going from film to film. It was an amazing time in my life and allowed me to learn the ins and outs of entertainment production, while providing me the ability to travel the world in between shoots. After a while, I started craving something more creative of my own. Photography had always been something I was interested in and I took the opportunity to go back to school and learn more about it. I was hooked.

I was lucky to meet another photographer early on in photography who worked in the equestrian world shooting high level competitions. I had ridden and competed as a kid so it was an easy transition into shooting horses. It was a wonderful way to hone my skills and allowed me the flexible schedule I needed when my kids were young. Now that they are a little older, I’m focusing more on editorial and commercial opportunities, particularly related to entertainment.

 

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Much of my commercial and editorial work is in color and I think certain images lend themselves beautifully to it, but I absolutely love black and white. I am lucky enough to have learned photography when film was still hanging on as a standard. I explored a lot with the classic black and white films and spent a lot of time in the darkroom. Now I love taking those same techniques and applying them digitally. I find that when it’s just me and an image in post, with full creative freedom, I still lean towards black and white.

I consider myself to be a street photographer at heart. I have always been an observer and joke sometimes that I am a professional people watcher. Whether it’s a well-planned, production-heavy commercial shoot or a quick shot with my iPhone, I love to capture that perfect moment that reveals something about life and humanity.

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For commercial or editorial work, I will often use a medium format Hasselblad or Phase One with a digital back. For sports and travel, I always use the professional line of 35mm cameras from Canon. Personally, I obsessively shoot with my iPhone. I know it may be blaspheme in some circles, but it has been one of the most creatively freeing tools that I’ve used. It allows me to capture moments that I would never otherwise have my camera for, and helps avoid the wall that can go up with a subject as soon as you pull out a real camera.

If you’re just a beginner and want to get into photographing, I would tell you to take classes. You don’t have to go to an expensive art school. There are so many great local programs throughout the country. I did the commercial photography program at Santa Monica College here in Los Angeles and it was amazing. I think when you first start out in photography, it’s easy to underestimate how much technique and knowledge goes into the beautiful shots you see. You look and think ‘I can do that’ and then you try and it looks like your crazy uncle Bob took it. I think it’s really the technical skills that separate you from the pack these days. I will also give the same advice given to me and to generations of photographer. Shoot. Shoot. Keep Shooting. Then shoot some more. I learn something every time I shoot. Often it’s what doesn’t work, but slowly, with every mistake and failed concept, you get better. I guarantee you one thing about photography, there is alway more to learn. Keep at it.

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Want to be featured as one of our guest bloggers? Email us at social@livebooks.com!

August 31st, 2016

Daniela V. | Meet the Team

Posted by liveBooks

Meet the Team

79852864We are happy to introduce Daniela, liveBooks’ wonderful Client Outreach and Community Representative! Daniela loves working with the talented and creative clients that liveBooks supports. In her free time, she can be found doing Pilates or spending time with family and friends. With her love for traveling and meeting people from different cultures, it is no surprise that Daniela is able to speak three different languages!

Quick Facts
Hometown: Miami, Florida
Favorite liveBooks8 feature: In-line text editing – it allows the site builder to change words and paragraphs without having to switch back and forth between the “content” and “design” tabs!
Favorite TV Show: Suits and Modern Family
Alma Mater: Florida International University
Favorite Quote: “Shoot for the moon. Even if you miss, you’ll land among the stars.”

Posted in Meet the Team

Tuesdays Tip

With incredible visual appeal and ability to connect with large audiences, it is no surprise that Instagram has become a huge social media platform for photographers and creatives. While there is so much potential to reach your target audience, it does take a bit of planning and research on your end to make the most of your Instagram account. Believe it or not, by using a little bit of strategy, you will be able to take your profile from an account to share your day-to-day activities to a powerful business networking tool. Today, we are sharing our top tips for making the most of your Instagram profile:

Image Source: Pexels

Image Source: Pexels

  1. Post often, but quality over quantity:
    • It is important to provide your audience with regular content. Once you develop a regular posting schedule, stick to it. Chances are, your audience will get used to seeing your account in their feed and will start to look forward to interacting with your content. With that being said, each post should positively contribute to your personal branding goals. Sometimes it is easy to post just to post, but ensure that each photo’s mood, content and quality will sequence seamlessly with the image next to it in your profile, while allowing your audience to get to know you and your business a little better.
  2. Find your style and stick to it: 
    • Some people love landscapes, and some people love portrait photography. Some people are interested in a behind the scenes look at your daily life, and other’s want to see your perfect final images. It is up to you to decide who you want to reach, where you want to be in the future, and then go all in. It is great to vary the content in your feed, but consistency is key when it comes to voice and styling, The most important piece of the puzzle, however, is to make sure that you are staying true to your own personal voice and style. Your clients are coming to your social media to learn more about YOU and YOUR work. In the end, people that are interested in the content you are producing will follow and interact with your profile. Find your personal style and use this to guide your content and online image while connecting with your ideal audience.
  3. Use hashtags, but make them specific:
    • Hashtags are a great way to connect you with professionals in your industry as well as potential clients. Beware though, hashtags are also a great way to connect you with spammers. Keep hashtags specific to your location, the content of the image, and your industry to drive up interaction with your target audience. While it feels great to have a large number of followers, you want to make sure that the right people are following you. I will let you determine who the right followers are for your account, but it is our hope that you are able to connect with people that are genuinely interested interested in the content that you are producing (and could, hopefully, turn into potential clients!).
  4. Genuinely network with other professionals in your industry:
    • How good does it feel when you receive a compliment or comment on an image? Pretty good, right? Stay connected with professionals in your industry by commenting and interacting with their Instagram profiles too. Most importantly, make sure your comments and interactions are genuine, thoughtful, and productive. Instead of posting a generic: “Great image!” comment, let the poster know exactly what it is you love about their post or profile. Taking an extra second to generate genuine feedback has the potential to translate into deeper connections and a larger following base overtime. Keep in mind, however, that each user’s Instagram post is essentially a public platform, despite any security settings that are in play. Make sure you are conveying your personal brand image at all times. You never know who may be following them!
  5. Make sure your client (and potential clients) know how to find you online: 
    • Know that once you have gained followers, they may want to interact with you in every way! That means that when they visit your website, they will want to check out your social media outlets as well. With the new liveBooks 8 platform, you are able to create a bridge between your website and your social media accounts. Inserting custom social media icons into your website’s footer or navigation is a great start. Read this blog post to learn how to integrate social media icons into your website’s footer. Also don’t forget: you can also add your website link to your Instagram profile. This will help lead your Instagram followers into potential clients!

Are you on Instagram? We want to feature you! If you have an image that you are interested in having us share, send us an email at social@livebooks.com.

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Dale Clark is the top Commercial Photographer specializing in Interiors and Architecture in Columbus and Central Ohio. Dale’s work has been featured in various publications including The Wall Street Journal, HouseTrends Magazine, Dream Homes, Columbus Underground, Popular Photography, and Shutterbug. Dale holds a Bachelor of Science degree from Wright State University and attended Kettering University (formerly GMI) for Graduate Studies. We are very excited to share his business story and how it came together seamlessly with the liveBooks 8 platform:

I started Arc Photography in 2008 after 20 years of managing a large-scale automotive manufacturing operation. Photography, especially Architectural photography, has always been a hobby and passion. I made the decision to leave the corporate life and dive into Architectural photography full-time in 2008. With a lot of long hours, hard work and persistence, Arc photography has turned into one of the highest volume Architectural/Residential photography companies in Ohio.

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Q: How would you describe the aesthetic of your website in three words?

DC: The website is clean yet bold. Very basic to allow the images to stand out and speak for our business. (Clean, bold, basic)

Q: How often do you typically update your website?

DC: I generally update 4 to 5 times a year, sometimes around seasonal changes.

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Q: How do you choose the photos that you display on your homepage?

DC: I display what I consider my best work while showing my general style that clients can expect to see.

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Q: What is your favorite new feature of liveBooks8?

DC: Besides the wonderful liveBooks web page designs, the new dashboard is super intuitive.

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Q: What’s one piece of advice you’d offer to someone designing their website?

DC: A good website will focus on YOUR work and not add “noise” to your presentation. A good website is intuitive so that anyone can explore what you have to offer effortlessly.

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Would you like to be featured on our blog? Email us at social@livebooks.com!

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