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February 28th, 2019

Use Google My Business Attributes to Reach Local Customers

Posted by admin

Show up for more local searches

Looking for a way to grow your brand or photography business? You may be overlooking one free promotional opportunity – Google’s business listings. Whether you have a storefront or a home studio, you can reach more potential customers with a verified Google My Business Listing. This service helps put your business on the map (literally) and helps Google users see what is around them. 

You don’t have to have a brick-and-mortar storefront to own a verified listing – you can mark yourself as a “service area” business and hide your address from the map and search results. Once you have a verified Google My Business listing, you can personalize and edit the profile to better reflect your brand and reach your target audience. One way to expose your Google My Business profile is by taking advantage of Google’s attributes to describe your business.

What are Google My Business Attributes?

Google lets business owners identify specific services, features, or other qualities about their business to allow their listings to show up in relevant local searches. While many of these are crowd-sourced by Google users, business owners can add attributes themselves. The attributes appear on your business listing in search results and on Google Maps. Some attributes, such as “Women-led” and “Outdoor seating”, show up as badge icons in mobile listings.

Examples of Google My Business Attributes

List of Google Attributes and Labels

As a business owner, you can select many attributes yourself. For example, if you run a floral boutique, you have the ability to select attributes that describe your services or product offerings. For example, you can specify whether your business has on-site parking or if the building is easy to spot from a car driving by. You should always describe your business as accurately as possible.

Example of Google My Business Attributes

Additionally, Google users can also select attributes that they believe describe your business. This can be done by clicking “Answer quick questions” in the listing. When users select these attributes, you are notified in your Google My Business dashboard. It’s important to stay on top of your profile to make sure that the suggested attributes are accurate. Above is an example of Google My Business’s crowd-sourced attributes feature from the search results.

What does adding attributes do to my Google My Business listing?

List of Google My Business Categories 2019

When you add attributes to your Google My Business listing, you increase the chance that your business will show up in more specific searches. In the aobve example, a query for “bars near me” will also bring up some additional categories, such as “Outdoor drinks for cheap” or “Bars with live music”. This information is gathered via Google’s attributes feature.

How do I add Google My Business attributes?

How To Add Google My Business Attributes

To add attributes to your listing, log in to your Google My Business account. Once you navigate to your business listing profile, click on “Info” in the left-hand column. In the section below your primary listing information like your phone number and hours, you will see a blue “price tag” icon. Click on the editing pencil next to the blue tag to add or edit your business attributes.

List of Google My Business attributes

Below is a comprehensive list of Google My Business Attributes. The attributes that you are able to select depend on your business category.


  • Beach Wheelchairs
  • Mobility Scooter Rental
  • Passenger Loading Area
  • Wheelchair Accessible
  • Wheelchair Accessible Elevator
  • Wheelchair Accessible Entrance
  • Wheelchair Accessible Parking
  • Wheelchair Accessible Restroom
  • Wheelchair Accessible Seating
  • Wheelchair Rental Offerings ( Motorized / Non-Motorized)


  • Bicycles for Rent
  • Boats for Rent
  • Game Room
  • Horseback Riding
  • Jogging Track Indoors
  • Scuba Diving
  • Snorkeling
  • Water Skiing


  • Air Conditioning
  • Airport Shuttle
  • All-Inclusive
  • Baggage Storage
  • Bar Onsite
  • Beach Access
  • Bicycle Rack
  • Booster Seats for Children
  • Business Center
  • Cellular Service
  • Child Care
  • Concierge
  • Convenience Store Onsite
  • Currency Exchange
  • Dogs Allowed/Welcomes Dogs
  • Drive-Through
  • Fitness Center
  • Fitting Room
  • Free Breakfast
  • Gift Wrapping
  • Golf Course
  • Good for Kids/Welcomes Children
  • High Chairs
  • Hot Tub
  • In-Room Massages
  • In-Room Safe
  • Ironing Service
  • Laundry Service
  • Live TV
  • Massage Services
  • Mechanic
  • Meeting Rooms
  • Newspaper Delivery
  • Parking Offerings (Free / Paid)
  • Pets Welcome
  • Photocopying/Fax Service
  • Public Restroom
  • Restaurant Onsite
  • Restroom
  • Room Service
  • RV Hookup
  • Smoke-free Property
  • Solarium Onsite
  • Spa Onsite
  • Steam Bath
  • Stroller Rental
  • Swimming Pool Offerings (Indoor / Outdoor)
  • Tennis Court (Indoor / Outdoor)
  • Unisex Restroom
  • Wake-Up Service
  • Wi-Fi (Free / Paid)


  • Adults-Only
  • Family-Friendly/Welcomes Families
  • LGBT-Friendly

Lodging Options

  • Extended Stay
  • Family Rooms

Dining Options

  • Breakfast
  • Brunch
  • Catering
  • Counter Service
  • Delivery
  • Dessert
  • Dinner
  • Lunch
  • Order Ahead
  • Outside Food Allowed
  • Pay Ahead
  • Seating
  • Table Service
  • Takeout


  • 3D Movies
  • Active Military Discounts
  • All You Can Drink
  • Bar Games
  • Cabaret Onsite
  • Casino Onsite
  • Doctor Onsite
  • Family-Led/Owned by Family
  • Fireplace
  • Great Live Music/Notable Music Acts
  • Karaoke/Karaoke Nights
  • Live Music
  • Live Performances
  • Nightclub Onsite
  • Outdoor Seating
  • Outdoor Standing Area to Drink
  • Personal Shoppers
  • Play Area for Kids
  • Pool Table
  • Private Beach
  • Private Dining Room
  • Private Events
  • Rooftop Seating
  • Serves Local Specialty
  • Sports/Suitable for Watching Sports
  • Trivia Night
  • Veteran-Led/Owned by Veterans
  • Women-Led/Owned by Women


  • Activewear/Sells Activewear
  • Adult Classes
  • Afternoon Tea
  • Alcohol/Serves Alcohol
  • All You Can Eat
  • Appraisals for Items
  • Assembly Service
  • Assisted Listening Devices
  • Baby Clothing
  • Baby Furniture
  • Baby Shoes
  • Batik Clothing
  • Beer/Serves Beer
  • Beginner Classes
  • Bike Storage
  • Blowouts
  • Books
  • Braille Menu
  • Brand-name Goods
  • Bulk Food
  • Bulk Goods
  • Buys Used Goods
  • Car Rental
  • Car Wash
  • Cash Advance
  • Certified Kosher Food (Dairy / Meat / Pareve)
  • Certified Pre-Owned Vehicles
  • Check Cashing
  • Coat Check
  • Cocktails
  • Coffee
  • Comfort Food
  • Craft Beer
  • Dancing
  • Diesel Gas
  • Electronics Recycling
  • Ethanol-Free Gas
  • Experience with Thick Curly Hair
  • Experience with Thick Straight Hair
  • Experience with Thin Curly Hair
  • Experience with Thin Straight Hair
  • Fabric Dyeing
  • Food/Serves Food
  • Food at the Bar
  • Formal Wear
  • Free Air
  • Free Water Refills
  • Full-Service Gas
  • Furniture/Sells Furniture
  • Gait Analysis/Offers Gait Analysis Testing
  • Gift Shop Onsite
  • Gluten-Free Options
  • Go for Just Dessert/Acceptable to Just Order Dessert
  • Grilling/Allows Grilling
  • Grilling Area Onsite
  • Hair Coloring
  • Hair Perms
  • Halal Food
  • Happy Hour
  • Happy Hour Drinks
  • Happy Hour Food
  • Hard Cider
  • Hard Liquor
  • Help Desk
  • Hot Tea
  • In-store Pickup
  • Installation Service
  • Jain Vegetarian Food
  • Jewelry
  • Kids Classes
  • Kids Clothing
  • Kids Consignment
  • Kids Furniture
  • Kids Haircuts
  • Kids Menu
  • Kids Shoes
  • Kids Tours
  • Kids Toys
  • Kosher Food (Some Meals / Strictly Kosher)
  • Late-night Food
  • Lingerie
  • Local Ingredients/Serves Locally Sourced Ingredients
  • Maternity Clothing
  • Matinees
  • Medical Imaging Services
  • Men’s Clothing
  • Men’s Shoes
  • New Goods
  • New Vehicles
  • Oil Change
  • OK to Just Order Coffee
  • OK to Just Order Alcohol
  • Organic Dishes
  • Organic Products
  • Paleo Food
  • Passport Photos Onsite
  • Petite Clothing
  • Plus-size Clothing
  • Prepared Foods
  • Real Ale/Serves Real Ale
  • Recreational Classes
  • Repair Services
  • Sake/Serves Sake
  • Salad Bar
  • Same-Day Delivery
  • Sarees/Sells Sarees
  • Sauna Onsite
  • Service Guarantee
  • Shave
  • Sing-Along Screenings
  • Sleepwear/Sells Sleepwear
  • Small Plates
  • Spicy Food
  • Suits/Sells Suits
  • Sunday Roast
  • Swimwear/Sells Swimwear
  • Tasting Menu
  • Teen Classes
  • Teeth Whitening
  • Tent Camping
  • Title Loans
  • Tours for Visually Impaired
  • Transcripts for Hearing Impaired
  • Used Goods
  • Vegetarian Options
  • Vegetarian Options Only/Only Serves Vegetarian
  • Wedding Clothing
  • Wine
  • Women’s Clothing
  • Women’s Shoes

Offerings: Languages Spoken

  • Arabic
  • Cantonese
  • Dutch
  • English
  • Filipino
  • French
  • German
  • Hindi
  • Indonesian
  • Korean
  • Mandarin
  • Portuguese
  • Spanish
  • Vietnamese


  • Cash-Only
  • Checks Accepted
  • Credit Cards Accepted (American Express / China Union Pay / Diners Club / Discover / JCB / MasterCard / Visa)
  • Debit Cards Accepted
  • Meal Coupons
  • NFC Mobile Payments
  • Tez Mobile Payments


  • Accepting New Patients
  • Accepts Reservations
  • LGBT Friendly
  • Membership Required
  • Online Events Calendar
  • Open Weather Permitting
  • Reservations Recommended
  • Reservations Required
  • Transgender Safespace
  • Treats Adults
  • Treats Children

Popular For

  • Good for Working on Laptop
  • Suitable for Wedding

About this Person (Medical Professionals)

  • Gender: Male / Female / Non-Binary

Hidden Attributes

List of Google My Business Attributes and Labels

While there are many attributes that you can select from your Google My Business dashboard, there are some descriptors that Google applies to your business based on what Google users think. These attributes can be selected from the “Answer quick questions” link on your live business listing. The yes/no questions are framed to generate responses from customers, but business owners can also answer these descriptive questions. Some examples include “Does this place sell gerberas” or “Is this place good for a quick shopping trip?”

You can see what past customers and Google users think about your business by navigating to the “Insights” page on your Google My Business dashboard.

Below is a compilation of some selected “hidden” attributes that you can select via the “Answer quick questions” link on your business listing:

For Restaurants

  • Would you recommend this place for a vegan meal?
  • Is this place historic?
  • Is this place good for a quick bite?
  • Is this one of the top places in the metro area for cocktails?
  • If you were looking for a healthy meal, would you choose this place?
  • Does this place attract a trendy crowd?
  • Would you recommend this place for a gluten-free meal?
  • Would you consider this place inexpensive?
  • Does this place have good dessert options?
  • Is there usually a wait here?
  • If you were looking for a vegetarian meal, would you choose this place?
  • Does this place have good views?
  • Is this place good for dining alone?
  • Would you call this a cozy place?
  • Is this an upscale place?
  • Is this place popular with travelers?
  • Is this place popular with university students?
  • Is this a good place to bring young kids?
  • Is this a casual place?
  • Would you call this a romantic place?
  • Does this place serve ice cream?
  • Does this place have fast service?

For Bars

  • Is this place good for dancing?
  • Does this place serve artisanal cocktails?
  • Did you visit this place for less than $10?
  • Does this place attract a trendy crowd?
  • Is there a dress code here?

For Hotels and Lodging

  • Is this a good place to bring young kids?
  • Is this place chic?
  • Is this place contemporary?
  • Would you call this place quaint?
  • Would you call this a cozy place?
  • Would you call this a romantic place?
  • Does this place offer budget accommodations?
  • Is this place elegant?
  • Is this an upscale place?
  • Is this a casual place?
  • Is this place good for a weekend getaway?
  • Is this place historic?
  • Is this a lively place?

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