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September 19th, 2017

How Social Media Can Grow Your Business

Posted by liveBooks

Tuesdays Tip

Social Media 1-1

With so many social media outlets available today, it can sometimes become overwhelming to choose which ones you should be using to engage your audience and bring in new customers. It may seem like the best course of action is to ignore all the choices and just stick to one outlet. What many photographers do not realize, however, is that each platform offers opportunities for growth – whether this may be through brand recognition, followers, or potential customers is your choice! We have outlined the platforms we believe will give your photography business the biggest growth potential!

Instagram

Instagram

With over 200 millions users, Instagram has the power to become one of the most important means of outreach for your photography business worldwide. This platform offers you the chance to build a portable portfolio where you can showcase your work. This doesn’t mean that you have to post every picture from your shoot, but rather the one(s) you consider to be the best.

With its massive hashtag database, Instagram can help bring in clients that are looking for your type of work. By using specific hashtags, clients will be able to find you more easily. When used correctly, these hashtags can become similar to how SEO helps your webpage get views. In addition, creating a unique hashtag for your business can help create a viewing gallery for potential clients. For example, using #johnsmithphotography on your images and having your clients use it when they post your images on their profiles, will ultimately increase your brand’s recognition!

Facebook

Facebook is one of the first platforms that comes to mind when talking about social media. Having 1.71 billion monthly active users makes it one of the most widely known social media platform.  It not easy to figure that this platform can be a very powerful tool to drive new customers to your business!

Instead of using your personal page to showcase your work, create a Facebook page that allows anyone to access your profile. With the use of analytics provided by Facebook, you’ll be able to measure the effectiveness of each post and activity on the account. Additionally, creating a page allows you to boost a post and create advertising campaigns. These two options allow you to choose your target audience (residing area, gender, age, etc.)!

Another great tool that Facebook offers is the creation of events. If, for example, you are giving a photography seminar and would like to invite your followers to attend, this tool helps you reach out to an audience, track the amount of attendees, and keep the discussion streamlined all in one place!

Twitter

Twitter is oftentimes overlooked by many photographers. It requires time and energy to fit everything you are trying to communicate about a shoot into only 140 characters. However, this is a powerful form of expression. You do not need to give your audience an entire explanation of what the picture is about. Rather, allow your image to speak for itself. The saying holds true in this scenario: “A picture is worth a thousand words”.

Many photographers do not realize that when they share their work through Twitter, it can get picked up surprisingly fast. The environment surrounding this platform is very much based around retweets. When your followers love your work, they are very likely to retweet your posts.

To start promoting your business through Twitter, you can see the marketing tips they offer on their website!

YouTube & Vimeo

As with Twitter, YouTube and Vimeo are often ignored by photographers. Many argue that they are not videographers and do not have any content to upload. These video-based platforms are often relevant to the type of photography that you dedicate yourself to. If you are a Wedding Photographer, uploading samples of the “Wedding Day” videos you have created would be a great way to showcase your work to new clients.

If the type of photography you dedicate yourself to doesn’t require the use of videos, you can create video tutorials for your audience and peers. These types of videos create a sense of trust in your viewers that can easily translate into a client-based relationship. By creating a channel on YouTube or Vimeo, your audience will be able to more easily find you and find more videos created by you.

Pintrest

Pintrest is a content sharing service that allows members to “pin” images and videos to their pinboards. The main idea is to create a variety of categories that contain pins, resources, photos, and other information that the viewer finds interesting.

As a photographer, creating your own account that not only showcases your work but also has pins of the type of things you like, allows viewers to better connect with you in a personal way. Landscape photographer, Joshua Holko, shares his work from his projects in various boards that viewers are able to see and pin onto their own boards.

It’s also important to note that this social media platform is largely based on shares. Since photography is such a visual business, it can be a great tool for photographers to market both themselves and their business.

Snapchat

Similar to Twitter, Snapchat is often overlooked by professionals. However, Snapchat offers you and your business the ability to reach your followers organically . The video content you create for the platform is unfiltered, unedited, real and shared in realtime with your audience. Once a follower clicks into your Snapchat story, you have their undivided attention. In a world ruled by constant interruption and many outlets calling attention to your followers, this is a great resource to have on your side.

It’s important to note that Snapchat is a platform that should be used to share how you work rather than to display your work. For example, if you are on a photoshoot, you can record a quick ten-second video showing your audience what your working on, what brand you’re working with, or even give a quick how-to tip. Audiences create a better connection with you when they feel the work is authentic and organic.

It’s important that as a photographer you choose the social media platform(s) you feel best represent your business. Whether you choose to activate social accounts on all of the above mentioned outlets or just one, remember to have your business goals in mind. Once you kick off new campaigns or themes through these platforms, maintain your business perspective, marketing efforts, target audience, and specific goals all in line. With this, you’ll be able to accurately measure your success.

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Kimerlee Curyl is a photographer dedicated to capturing the beauty of wild horses. She currently resides in Santa Ynez, California with her two horses – a paint mare named Sequoia and a newly-adopted wild mustang called El Regalo. She is represented by one of the country’s largest fine art publishers, prestigious galleries, along with national, international, and celebrity collectors. Her work has been used in numerous advertising campaigns and product branding. Most importantly, it has become a small voice for those who don’t have one…our remaining wild horses. To see more of her work, visit her liveBooks8 website: www.kimerleecuryl.com.

I love all things WILD, believe ‘Art has a voice’ and am ridiculously in love with horses. That is what fuels the core of my work. If I’m not working on a gallery project, editing or out in the wild photographing our iconic wild horses in their beautiful home wild territory, I’m riding and playing with the coolest wild horse you will ever meet. Lucky for me, I’m surrounded by wild horse, the teaching and art of the horse every day of my life. Photography has been a love most of my life, taking my first class in high school and still have the project that earned me probably the only A+ that entire school year. I spent my 20s and 30s studying the art of acting in Hollywood and upon a visit to an orphanage in Tijuana in 2003 with my last coach, a 35mm camera in hand, a shift was made. I feel like I “returned” to something I was very intrigued by in my youth. Once a stunning mare entered my life in 2004 and the plight of our wild horses was revealed to me, I was captured and never looked back. Art and advocacy became my passion, photography my medium, horses my heart.

Kimerlee Curyl

Q: How would you describe the aesthetic of your website in three words?

KC: Inspiring, Contemporarily Clean (I hope anyway).

Q: How often do you typically update your website?

KC: I have been with liveBooks since 2006, the initial site layout I used until this year! Colors, sizing, fonts (and images) have changed but I not only loved the simplistic look to my site, I received many accolades regarding it, so stuck with it. With the new platform and new available templates, I wanted to change it up a bit, so it’s been a work in progress this year.

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Q: How do you choose the photos that you display on your homepage?

KC: I like that I can change the homepage. If I have an opening or event coming up, it’s great to have the option to rotate what is featured here.

Q: What is your favorite new feature of liveBooks8?

KC: I have always loved the fact that I can edit without having to hire someone for each change, can update or change something in a moments notice. And while the new platform had a minor learning curve (for me), it’s now easy to navigate around. I also loved that I could incorporate my blog onto this site versus navigating away to separate site for it. Over the years with liveBooks, I have also very much appreciated the customer service I have received.

Wild Horse Photography

Q: What’s one piece of advice you’d offer to someone designing their website?

KC: While you might be inspired by others, be unique and share your voice. That should be the heart of every artist and shine through in your website.

Wild Horse Photography

Have a website you’d like us to feature? Email us at social@livebooks.com.

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Timmi Wolff is a representative both for photographers and directors. She has worked with agencies, design firms, private companies, non-profits and divisions of the U.S. government for 25 years. Her production and project management firm provides creative individuals with “full photo + video production services, budget estimates/reconciliation, source & negotiate crew/stylists/models/locations, contracts/licensing, and photo retouching/composite” services. To learn more, visit her liveBooks8 website now: www.wolffandcompany.com.

I am a photo + motion rep and producer who has been in business for 27 years. I graduated college with  a still photography degree and went to work in various studios in the Baltimore area before deciding to start my own artist representation company. I was determined and excited at the opportunity to be an emerging resource and link between agency and photography creatives and that seemed like the perfect path for a career. Starting my own business allowed me to balance family and work life on my own terms with return in both areas to be super fulfilling.

Timmi Wolff 1

Q: How would you describe the aesthetic of your website in three words?

TW: HMM – that is tough – Simple, Clean or Minimal, Bright or Dynamic, Graceful?

I would say that because of the aesthetics though, the viewer is able to see our ideas, Experience and a Buffet of imagery?

Or I could position it is a Ringleader (me), Performers (the artists), and Applause (our clients)!

Timmi Wolff 5

Timmi Wolff 6

Images above property of Peter Howard

Q: How often do you typically update your website?

TW: 6 times a year or more if we have more to share.

Timmi Wolff 4

Images above owned by Dean Alexander

Images above owned by Dean Alexander

Q: How do you choose the photos that you display on your homepage?

TW: There is always a balance of image count to serve fairly all the artist’s works. My Homepage site design displays most efficiently with vertical format of powerful storytelling imagery.

Timmi Wolff 8

Image above owned by Steven Biver

Images above owned by Steven Biver

Q: What is your favorite new feature of liveBooks8?

TW: The online image gallery allows for super simple ability to add a lot of photos all at once.

Image by Dean Alexander

Image by Dean Alexander

Q: What’s one piece of advice you’d offer to someone designing their website?

TW: Know your audience.

Image above property of Steven Biver

Image above property of Steven Biver

Have a website you’d like us to feature? Email us at social@livebooks.com.

Posted in Photography

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Lorrie Dallek

I started in photography 30 years ago. My introduction was casual through a friend. It continued with me taking weekend and nightly seminars while doing a full-time job in another field. I also combine photography with some of my greatest interests: culture, travel, and the welfare of women and children. After leaving my job in the corporate world 13 years ago, I decided to pursue my true passion, photography. I graduated from the Image Program of and Advertising School, The Creative Circus in Atlanta. For a while I did Commercial Photography work but migrated to my real love, documentary and social documentary work. Today I focus on creating photo stories on these topics…

OLYMPUS DIGITAL CAMERA

Q: How would you describe the aesthetic of your website in three words?

LD: Color, Design, Visually Appealing.

Q: How often do you typically update your website?

LD: I update my website whenever I have new work that I want to share. Although my updated website is currently published, I am still combing through it to add/delete images & optimize the color & contrast and consistency in sizing…

Lorrie Dallek 3

Q: How do you choose the photos you display on your homepage?

LD: My homepage includes a mix of images that I am particularly fond of plus representation from my documentary stories.

Lorrie Dallek 4

Q: What is your favorite new feature of liveBooks8?

LD: I am truly enjoying the ability to have different layouts on my different pages. I think that it helps me to share my single images in the strongest possible presentation where I use a grid while presenting my documentary stories in a sequential manner with the edit that I perceive is the strongest.

Lorrie Dallek 7

Q: What’s one piece of advice you’d offer to someone designing their website?

LD: Pick a given size for your horizontal, vertical and square images and consistently apply the same size across your entire site. I am not certain if a Designer would agree with me but I perceive that this will help to create a stronger total presentation. Experiment with the different design options to learn what is most visually pleasing to you & complimentary to your work and intent.

Additionally, I am very excited to share my most recent Social Documentary story titles Becoming American (now re-titled New Americans on my website and published as a 13 image story in the Atlanta Journal Constitution, March 2017. 

Lorrie Dallek 5

Have a website you’d like us to feature? Email us at social@livebooks.com.

Posted in Photography

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