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When Ed came to Stanford a few months ago for an Aurora Forum on the What Matters book, I was reminded how unsatisfactory the term “documentary photographer” is when applied to someone like him. Years before multimedia became a buzzword, Ed and his wife Julie Winokur were leading the way into “multi-platform” storytelling, including exhibitions, books, websites, videos, multimedia, and educational programs. Ed explains how they are now exploring “feedback loops” between documentarians, their audience, and the subjects, so that the people in the photos and the people looking at them contribute as much to a story as the person behind the camera.
Ikpokiri is a poor community in the oil rich Niger Delta. The only school in this small community lay in ruins due to flooding and lack of care.

Ikpokiri is a poor community in the oil rich Niger Delta. The only school in this small community lay in ruins due to flooding and lack of care. ©Ed Kashi

It’s not enough anymore to create work for one media platform, especially if you intend to raise awareness about issues or are trying to effect change. Now when I create a new project as a photojournalist or with Talking Eyes Media, the non-profit production company I founded with my wife, Julie Winokur, we have our eyes on expanded opportunities for distribution: the web, social media, books, exhibitions, T.V., lectures, workshops, academic applications, and NGO collaborations. There are undoubtedly even more I haven’t thought, of and we’re always looking for new options.

To work in this multi-platform landscape, you must develop skills beyond still photography. You should at least be proficient at gathering and editing audio, and preferably you’d also understand video and be able to handle post production to produce a finished piece.

Since Julie and I founded Talking Eyes seven years ago, we have developed a process that fluidly moves from proposal, field work, and post production to outreach and followup. With the Niger Delta work, we’re learning as we go. As usual, we’re applying for grants, but now they are in areas I’ve never ventured into before, attempting to receive funding support for educational outreach programs.

One small example of this can be seen on my blog where we posted papers written by history students at the University of Michigan, Ann Arbor, where my book was required reading. They were asked to pick three images and write about them, and we posted a handful of their papers with the students’ consent.

Unemployed local youths hang out around the Etelebou Flow Station in the Niger Delta. ©Ed Kashi

Unemployed local youths hang out around the Etelebou Flow Station in the Niger Delta. ©Ed Kashi

This is an important aspect of multi-platform storytelling: It can easily be disseminated to a wide variety of audiences. It also provides the means for those audiences to talk back with the photographer/producer about the work. It is exciting to being able to create a groundswell of interest in this way, by building a feedback loop between the documentarian, their subject, and the audience.

I am currently writing grants to fund a broader implementation of this feedback loop idea (really it’s a wiki, but I wanted to avoid that term). My vision is to create a new website, or augment the existing one from liveBooks, so that students in the U.S. and Nigeria (or anywhere for that matter), who are using teaching materials I’ve created around oil and environmental issues, can contribute their own comments, information, pictures, and videos to the site. So a student in Port Harcourt, in the Niger Delta, would study these issues using the texts, stills, and video from my work there (along with expanded teaching materials we plan to include in a teaching DVD) and then do his or her own reporting or just contribute personal materials to the site. In this way, they can correct, augment, and develop my work to broaden, deepen, and personalize it. More »

In the ’90s, Australian photojournalist Jack Picone covered eight wars in ten years. Then, like so many, he recognized that assignments were dwindling and decided to diversify in several areas, especially workshops. Based in Bangkok, Jack brings a non-Western mentality to his workshops, involving local photographers and inviting the community to see the final-night slideshow. Jack’s next workshop, with fellow Australian photographer Stephen Dupont, will be in Sydney and Melbourne in early October and November. But regardless of where they happen, as you’ll see from Jack’s comments, workshops are anything but easy — they are a lot of work for inconsistent money. The big reward is still helping students improve.


Monks from Luang Prabang disrobe and dive into the Mekong for a swim, Laos.

Monks from Luang Prabang disrobe and dive into the Mekong for a swim, Laos. By a participant in one of Jack Picone's workshops.

Miki Johnson: Tell me how you’ve diversified from what you were doing before to a lot of workshops and teaching.

Jack Picone: I was based in London in the ’80s and ’90s, and worked mostly for European magazines and the supplements for the UK papers, The Independent, the Observer, The Guardian; or the usual suspects in Germany, Spiegel and Stern; and in France, Le Republic and Liberation. In the ’90s, I covered about eight wars over a decade, including Yugoslavia and the breakup of Russia and conflict on the African continent. Then I lived in Tanzania for a year, and came here to Bangkok after that.

Those magazine assignments were my backbone when I was in London, and it was a much simpler existence. All I did was go off on assignment for them, or I would have a guarantee. Now I just let those assignments come to me by osmosis. I still get work trickling in from Germany, France, UK, and a bit from Australia, where I’m from. People ask me why I still do occasional assignments. I tell them: “When you go on assignments, it takes you to places and puts you in situations that you would never be in. You meet people you would never meet otherwise, and that’s good for your creative spirit and soul.”

I realized in the early 2000s that I would have to start diversifying because it wasn’t financially viable to continue as just a photographer. That’s when I started teaching photography: at other people’s workshops, for the World Press, or I’d get invited to universities to do workshops and critiques. Then I realized I really enjoyed teaching; it was interesting and it still involved photography. I kind of got the teaching bug. It’s quite electric when you can impart some experience and knowledge to people who want it, and then actually see them improving. So I started diversifying into teaching, at first other people’s workshops and then my own. I still do both, along with other things like fine-art exhibitions. Teaching, like photography in general, is not a very stable marketplace. It’s so mercurial, you can’t bank on it 100% either.

Jack Picone instructs photographers at a workshop.

Jack Picone instructs photographers during a workshop.

MJ: Walk me through a workshop week. Do you have help putting it together?

JP: It’s pretty much just me most of the time, but then about a month before the workshop starts, I bring people in on a freelance basis. For instance, the last big workshop, in Katmandu, I had someone doing the administration stuff and then I flew in a photographer from Australia who’s a friend of mine, Stephen Dupont, to work with me full time. Then I flew in about five other photographers as guest lecturers. Normally I just pay their air fare or their accommodation or do some sort of contract deal.

For the workshop, the students turn up and there’s an introduction. The first night the instructors will show some work to inspire the students. Then normally I give them a word, like “hope,” with a brief, something vague — they’re not meant to be spoon fed. Then they have to interpret the word, find their subject, and start shooting it.

We usually get into a pattern where they’ll go out and shoot early in the mornings or late in the afternoon when the light is best and work the other part of the day in our computer lab. We critique and edit in the afternoons, and then go into the night sessions, where we start showing their work and critiquing it in front of the other participants. And then, of course, each night is peppered with the photographers I fly in, who do a formal presentation each night. There’s a lot of stimulation.

Finally we critique and edit all their work from the week and then put together an A/V presentation that we project during the final night show. On that final night, because the workshops migrate, we will invite locals to come and see the show, so it’s a real community thing. Whatever country we hold the workshops in, we also give a couple places to local photographers who can’t afford the fee.

“Lots of people from the workshops become life friends.”

The best thing about the workshops is the cross-fertilization. And not just between the tutors and the participants, but among the participants themselves. They learn a lot from each other and from their own work — what they’re striving for and what they’re failing at and what they’re achieving. Lots of people from the workshops become life friends and stay in touch, with me and with each other. Some of them have gone on to be very successful, like Jean Chung and Richard Humphries. Jean was on one of my first students, in Laos, and she’s doing amazing things now, has won all sorts of awards.

There was another young guy, in Katmandu last time, named Solendra. He was basically a news photographer covering all the political problems in Nepal and Katmandu. And my course is very documentary, not news or hardcore photojournalism — although we will have photojournalist tutors because it’s a fluid edge between the two. The workshop was an epiphany for him because he discovered this documentary way of taking pictures, and he hasn’t stopped practicing it since he left. He’s so appreciative that he got the chance to be exposed to that, as well as a whole lot of other photographers.

That cross-cultural fertilization is very important, too. The local photographers are great to have on the workshops because a lot of the other students are mostly Western or European. The locals can help them out with local knowledge and help them really experience the local culture.

I was impressed by all the things the photographers we asked were doing in addition to their main photography business. I chose just a few to illustrate the range of ideas people are pursuing. Please share your own stories — as you can see, you’re not alone. Follow the “more” link to see all photographers, and check out Monday’s “Group Therapy” for photographers’ back stories and websites. Click here for a list of all other “After Staff” posts.

  • Are you pursuing work beyond video and stills?

Pouya Dianat

Personally, I’ve had a few ideas for books, I’ve shot video, looked at starting a stock archive of my sports work, and explored every avenue of where my photography can take me. Currently some of the work I’m doing in my free time may be best suited for an art gallery, but as football season comes around I’ll be implementing my stock archive of sports images. I’ve toyed with starting video projects as part of a 501c(3) venture, which has a classification under which literary, artistic projects can be funded. Looking at grants that also go in hand with non-profit status, there are a lot out there. Bella Pictures is a great resource for people interested in going this route.

Michael Mulvey

I was sponsored by Bella Pictures to speak at the National Press Photographers Association workshop in Las Vegas earlier this month. There are so many people within the media who are going to be in transition this year. It was very nice to help people navigate through some of the land mines. The wedding business will never be the business that our parents bought into. That has already changed. And the changes in future wedding photography could be lead by former photojournalists. As a collective we are just very good at what we do and it takes time to teach good storytelling.

I would certainly be happy to pass more information along, as I did in Vegas. In order to ensure that my wedding business is successful, I also realize much of the future success will be in multimedia. You can see various aspects of multimedia and video creeping into wedding photography. It is not unlike the changes happening with online newspaper content. Quick videos and audio slide shows will be a permanent part of the future wedding business models. I am working to get myself at a level that will not only be competitive but possibly groundbreaking.

David Walter Banks

I have been speaking with a few different conferences and workshops about speaking, and have plans to work with some colleagues on a few different ventures outside the already established workshops. I believe that in a time where print media as a whole is up in the air, it’s important to diversify. This goes beyond the speaking or conducting workshops and flows into the realm of art photography print sales, producing books, and even working to generate a model of online content that is actually profitable. More »

An ad campaign for Target shot by Deanne Fitzmaurice, a photographer for the San Francisco Chronicle until last year.

An ad campaign for Target shot by Deanne Fitzmaurice, a Pultzer Prize-winning photographer who left the San Francisco Chronicle last year.

As we look around the photojournalism world today, it’s hard not to worry about one trend in particular: Newspapers, magazines, and wire services have been cutting pages, budgets, and staff positions, for years — and they’re not coming back. With fewer staff jobs to go around, more photographers than ever are deciding to work for themselves. Being the innovators that photographers are, they’re exploring new markets, new mediums, and new skill sets, especially those needed to run a business.

Some former staff photojournalists saw the writing on the wall long ago and now run their own thriving businesses. Many more have made strides in the last year or two, but still have a few questions — or they’re planning to make a move soon and have lots of questions.

Next week, August 10-14, RESOLVE will run five days of posts designed to answer these questions. Of course, no one person has the answer to all questions, especially the big ones about where the industry is going and how photography will continue to be profitable. But every photographer and editor and rep out there has the answer to one or two questions. That’s why we’ve asked as many as possible to share their experiences.

We’ve talked to dozens of former staff photographers working in a range of markets and will share their insights with you in daily posts next week. Each day we’ll also explore and explain an alternative market for photojournalists, including commercial assignments, wedding photojournalism, fine-art, and working with NGOs.

On top of that, an “expert of the day” will be available to answer questions in real-time as you ask them. They’re here to help, but we also need people will come together and help each other. We’ve heard about so much of this going on offline, we know you’ll have a lot to share here online as well.

If you are now or have ever been a staff photographer, please check in next week and join the discussion: ask a question, offer advice, and make some new contacts. If you’d like to contribute your thoughts about transitioning from a staff position, please email us this week: resolve [at] livebooks [dot] com. We’d love to hear from you and share your story (and website) with the community!

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