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When we are defining our company’s branding identity, we often create a design based on our preferences. We like red and such our identity becomes a red logo. Or, the trend color is turquoise and the website becomes turquoise. The problem with creating branding identity based on these preferences is that it is built on the surface of a business. This type of identity doesn’t represent what runs deep in our business.
Want to build a strong brand that best represents your business? Sit down and define the following:
From here, work to define the identity that will draw people to your company. Powerful identity will work to link the customer’s eye with your business inside and out.
Branding is so much more than your logo, website, and stationery. It is in the way you answer the phone, the way you dress for a meeting, the way you present your porfolio. Branding that is carried through all aspects of your business will create a consistent experience for your customer. It is this consistent experience that makes your brand strong. These factors are what makes a brand become instantly recognizable and highly valuable.
Wanna learn more? Visit Sage Wedding Pros’ blog for more on mission statements, values, and branding.