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November 9th, 2010

What is Branding?

Posted by Michelle Loretta

Many people think that branding is a logo, a website, and some stationery.  In actuality, branding is the feeling that people have when they come into contact with your business.  It is a combination of your company’s mission statement, core values, principles, philosophies, and reputation.  Your branding identity – the logo, website, etc. – is the imagery that represents your brand.  Branding identity can have a very powerful impact on the emotion of your customers and potential customers.

First Things First

When we are defining our company’s branding identity, we often create a design based on our preferences.  We like red and such our identity becomes a red logo.  Or, the trend color is turquoise and the website becomes turquoise.  The problem with creating branding identity based on these preferences is that it is built on the surface of a business.  This type of identity doesn’t represent what runs deep in our business.

Building Your Brand

Want to build a strong brand that best represents your business?  Sit down and define the following:

  • What is your mission statement?
  • Who are you?  What is your business about?
  • What are you values and your company’s values?
  • What do you want to be known for?
  • What is your specialty?

From here, work to define the identity that will draw people to your company.  Powerful identity will work to link the customer’s eye with your business inside and out.

Go Beyond Branding Identity

Branding is so much more than your logo, website, and stationery.  It is in the way you answer the phone, the way you dress for a meeting, the way you present your porfolio.  Branding that is carried through all aspects of your business will create a consistent experience for your customer.  It is this consistent experience that makes your brand strong.  These factors are what makes a brand become instantly recognizable and highly valuable.

Wanna learn more?  Visit Sage Wedding Pros’ blog for more on mission statements, values, and branding.


4 Comments

  1. November 18th, 2010 at 9:18 am

    Tweets that mention What is Branding? | RESOLVE — the liveBooks blog -- Topsy.com

    […] This post was mentioned on Twitter by photo blog feeds, photo feeds. photo feeds said: Many people think that branding is a logo, a website, and some stationery.  In actuality, branding is the feeli… http://bit.ly/91GCMe […]

  2. May 5th, 2011 at 10:55 am

    Business News Blog » Blog Archive » Livebooks – Speedlinks

    […] What is Branding – Want to build a strong brand that best represents your business? Sit down and define the following: What is your mission statement?Who are you? What is your business about?What are you values and your company’s values?What do you want to be known for?What is your specialty? […]

  3. July 3rd, 2011 at 2:56 pm

    8 Actuality Branding Sites

    […] What is Branding? | RESOLVE the liveBooks blogNov 9, 2010 In actuality, branding is the feeling that people have when they come into contact. […]

  4. December 18th, 2011 at 11:30 pm

    Doug Palme Photography

    Branding is difficult for a lot of photographers simply because they don’t understand the dynamics of separating their individual business components.

    As an example, a wedding photographer that also photographs equine events needs to separate the two into two completely different market approaches. Most brides I know are not interested in looking at horse pictures when choosing a wedding photographer and those that are horse owners understand that there is a mighty big difference between photographing horses and brides.

    Its important to break it down and work on each piece once at a time, until its done, otherwise one can become overwhelmed and nothing gets done!

    http://www.dougpalme.com

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