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No matter how long you’ve worked in the wedding industry, having a strong presence online and ranking highly in search engines is now a top requirement in order to be successful.

In fact, around 83% of wedding planning in 2017 was done online — according to WeddingWire’s 2018 Newlywed Report, which collected information from nearly 18,000 newlyweds last year alone.

This means that if your wedding photography, catering, floral design, rentals, or other wedding vendor company isn’t playing the digital marketing game, you’re missing out . . . and big time.

If getting to the top page or two on Google is one of your biggest challenges, here are a few tips to help you improve your ranking starting today.

Register as Business

Chances are you’re already registered on websites like WeddingWire, but in order to really boost your SEO, you should also register as a business through a handful of others:

• Google My Business
• Yelp
• Bing Places
• Yahoo Small Business

Doing so will show search engines that you are local and/or service specific locations, and will also increase your ranking by having these trustworthy and highly used organizations link back to your own website (further driving more traffic over time).

Also, if there are other organizations, such as the Professional Photographers of America (PPA) or The American Association of Certified Wedding Planners (AACWP), be sure to sign up to be listed on their directories as well.

Build Your Blog

By far one of the most surefire ways of increasing your ranking is by generating more content online. Writing and publishing quality content on your website’s blog that potential couples will want to read does wonders for your SEO.

Not only does it tell Google that you are a leader and expert in this industry or field, but it also gives more information (think: keywords!) for the algorithm to scan through and rank you for.

Get Featured

Have dozens of weddings under your belt that you know other couples would love to see for inspiration? Submit them to publications!

If you’re the photographer, this is likely already something you’re used to. If you are a different wedding vendor, reach out to the photographer to discuss publications you think certain weddings may be a great fit for!

When other wedding inspiration websites feature your work, they provide a link back to your website to give you credit — which in turn boosts your credibility in Google’s eyes.

Start Pinning

Google isn’t the only search engine powerhouse these days! Although many users out there see Pinterest as yet another “social network”, it’s actually a search engine.

With over 175 million active monthly users and 93% of active pinners using Pinterest to plan for purchases, there is an abundance of potential customers to reach on the platform. And when you confirm (or “claim”) your website through the Pinterest app as a business, your pins can more easily link back to your website and boost your overall SEO on Google.

Start Designing Your Website Today!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.