livebooks blog

Not all websites are made the same, and certainly shouldn’t be! Every company will have a unique set of ideal audiences, branding style choices, and industry standards for web design. And wedding cinematographers are no exception.

If you are a wedding videographer looking to build a brand new site or redesign one you’ve already launched in the past, be sure you follow these simple steps to ensuring your website is engaging and effective in connecting you with engaged couples out there today.

Spotlight Your Favorite Video on Your Homepage

If you have one (or two) wedding highlight films you’ve created within the last year that really speaks to your brand and style, showcase it by placing it within your homepage’s design!

Like many others within the wedding industry, you’ll want to promote your best work up-front, especially the one that most closely aligns with the types of weddings you want to book more of.

Add a Gallery Page for Samples of Work

Instead of placing all of your videos on your homepage, create a gallery page on your website solely dedicated to showcasing your previous work.

Why? First, this is better for search engine optimization (SEO). When potential couples visit your website and explore multiple pages (such as arriving on your homepage and then clicking on the menu to visit your gallery page), this increases your average page per visit (the number of pages website visitors click through on average within one session). A high pageview rating on your website will tell Google that the information on this website is valuable and that visitors are interested in multiple pages you are providing.

It also is a sign to Google that people are staying longer on your website, since they won’t be “bouncing” or leaving right away. And this, too, helps your overall search engine rankings.

And lastly, it makes for a great user experience! Having your top videos in one place makes it easy for website visitors to find and watch (or binge) through.

Embed Videos

It’s important that you focus on embedding videos on your website rather than trying to upload them as normal files, which would otherwise slow your site speed down. Instead, upload your films to a service like Youtube or Vimeo, and then embed the code they provide in order to show it on your own website. If you’re on liveBooks, head on over to this article to learn how to embed videos onto your website!

Include Text Areas to Describe Your Work & Process

Don’t just let the videos do all the selling; be sure you are providing descriptions about your company, your experience and your work process, too!

Add text areas on your Home and About pages to allow potential couples to learn more about who you are, how you started in this line of work, and why they should consider hiring you instead of another videographer out there.

Start Your New Website Design Today

With a liveBooks website, you’ll be able to use our stunning, customizable website templates that look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!