livebooks blog

Michael Grecco is an award-winning internationally renowned director and photographer of celebrity portraits, advertising and editorial commissions, private collections and fine art.

One of the most respected and sought after visual storytellers in the world, his conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated and comedic. Grecco has been shooting iconic portraits of the most recognized entertainment stars such as Steven Spielberg, Martin Scorsese, Will Ferrell and Penelope Cruz.

Known not only for his high-concept imagery and his ability to light like no other, Grecco is also valued for his innate ability to connect with each subject to bring out surprising nuance and a conceptual twist that makes even the most recognizable faces intriguing and fresh. Photographing intimate portraits of celebrities, boxers, rappers, scientists, and business leaders, Grecco’s images captivate our attention and imagination. Thus he delivers on every aspect of his client’s vision, satisfying the most recognized brands including Apple, Blue Cross/Blue Shield, Direct TV, and Pfizer.

On the pulse point of cutting edge technology and innovation, Grecco is a regarded expert and celebrated speaker on creativity, photography and his signature lighting and directorial technique worldwide. As a Hasselblad Master he is a sought after trainer, traveling the globe speaking and leading informative and hands on workshops.

His provocative documentary movie and accompanying book Naked Ambition has earned critical acclaim. His award winning still images are published the world over in magazines such as Esquire, Vanity Fair, Rolling Stone and Time.

Grecco is often referred to as the Master of Lighting. He is the author of the best-selling photographer’s guidebook: Lighting and the Dramatic Portrait: The Art of Celebrity and Editorial Photography, which is now available as an eBook. His lectures on photography are popular and he has been profiled extensively in key photographic trade journals.

Michael Grecco is based in Los Angeles. He is a devoted father to three children. In his spare time he can be seen exploring his hometown subcultures on his Triumph Bonneville with his favorite camera in tow, ready to find, capture and inspire.

Q&A with Michael Grecco

Q1: How would you describe the aesthetic of your website in three words?

MG: EVOCATIVE. CINEMATIC. INSPIRATION.

Q2: How do you choose the work you display on your homepage?

MG: I worked closely with my film editor in picking images, Cinemagraphs and motion segments that would work together in the director’s real. All the images are from the portfolios on the site and then he made the final selects to use in the finished piece.

Q3: What is your favorite feature of liveBooks?

MG: That they have an already formatted backend that makes changing the content easy.

Q4: What’s one piece of advice you’d offer to someone designing their website?

MG: Take your time and do it right. We redid things that did not work, and it makes a difference in the end product.

Q5: Tell us about a recent project that you’re proud of.

MG: I am currently working on a 6-part documentary TV series, documentary film, book and fashion line based on some of my archival images.

“To shoot dramatic and conceptual portraits, I create moments to capture with my lens that unlock the hidden story of our innermost being to reveal the drama, comedy, and irony of who we really are.” – Michael Grecco

See more of Michael Grecco’s work here: www.michaelgrecco.com

Design and layout consistency matter when presenting your work to your online audience. Whether they are new visitors checking out your portfolios or long established fans of your work, roaming around your website should feel like a cohesive experience. The unification of style, colors, visual elements and tone of voice in your writing are elements that define your brand, albeit a small part of it. Check out this article for more details on how to enhance your brand.

So how does duplicating a page help your brand? When you duplicate a page, you create an exact clone of it on your website. This means that all the structural elements and design specifications will be transferred over to your new page. So will all your content from the duplicated page; all you will have to do is replace the copies with your content of choice.

We encourage all clients to add features and experiment with all the design editor has to offer. In this respect, we find page duplication an important feature for all our clients, because when you’ve come to the ideal setup for your page, all that’s left is to duplicate it, fill in the content and publish your work.

We make page duplication sound very easy, and it is: right now you are four clicks away from creating a new page with the same structure. Before we start, make sure your targeted page is set to visible. You can change this setting back after you’ve duplicated it.

1. First click on your content editor to see the list of all your pages.
2. Select the gear icon on any page that you wish to duplicate.
3. In the black modal popup, select the blue Duplicate page link. 
4. Select the green Yes button when prompted. Your new page will appear right under the target page and it will have the same title. 

That’s it! Now all you have to do is change the content in your new page. These two pages are not synced, so should you make any structural or design changes in one, the other will remain the same.

Don’t have a website to try out this wonderful feature? You can sign up for a free trial today!