livebooks blog

Design and layout consistency matter when presenting your work to your online audience. Whether they are new visitors checking out your portfolios or long established fans of your work, roaming around your website should feel like a cohesive experience. The unification of style, colors, visual elements and tone of voice in your writing are elements that define your brand, albeit a small part of it. Check out this article for more details on how to enhance your brand.

So how does duplicating a page help your brand? When you duplicate a page, you create an exact clone of it on your website. This means that all the structural elements and design specifications will be transferred over to your new page. So will all your content from the duplicated page; all you will have to do is replace the copies with your content of choice.

We encourage all clients to add features and experiment with all the design editor has to offer. In this respect, we find page duplication an important feature for all our clients, because when you’ve come to the ideal setup for your page, all that’s left is to duplicate it, fill in the content and publish your work.

We make page duplication sound very easy, and it is: right now you are four clicks away from creating a new page with the same structure. Before we start, make sure your targeted page is set to visible. You can change this setting back after you’ve duplicated it.

1. First click on your content editor to see the list of all your pages.
2. Select the gear icon on any page that you wish to duplicate.
3. In the black modal popup, select the blue Duplicate page link. 
4. Select the green Yes button when prompted. Your new page will appear right under the target page and it will have the same title. 

That’s it! Now all you have to do is change the content in your new page. These two pages are not synced, so should you make any structural or design changes in one, the other will remain the same.

Don’t have a website to try out this wonderful feature? You can sign up for a free trial today!

Whether you have a team of hard-working employees supporting you or you’re just venturing into the business world on your own so far, your website’s About page matters.

Studies show that in nearly every industry, the About page is one of the most visited pages on any company’s website. Why? Because every type of customer almost always wants to connect with a business before purchasing something from them.

And since it’s so important to get it right, it’s also probably why so many of us often struggle to find the right balance of being both informational and engaging!

If you’re in the process of creating content for your website’s About page, here are a few tips to help you figure out what you’d like it to say — and how to do so in a way that will help generate more leads for your business.

Quality Over Quantity

This rule applies to every web page, but is especially important for your About page.

Many websites out there overdo it by providing far too much content in order to describe a company’s history, values, goals, leadership background information, and more.

Although we initially may think that providing the most information is the best step for having the greatest impact, too much content can actually have the opposite effect and turn away people from your business.

Instead of writing out all the details that may relate to the business, focus on the most important information your ideal customer’s would want to know. If this is hard for you to achieve with an unbiased perspective, consider drafting up information as best you can and then asking for a few “outsiders” (such as close friends or family) to give you their advice and opinions for revision.

Get Personal

One mistake companies tend to make in regards to their website content is that they avoid being too personal. In contrast, some of the most successful online businesses out there today are the ones that do a great job of making personal connections with their audiences.

This is especially vital to your website if you are a local business trying to reach members in your own community. Remember: people want to do business with those they know, like and trust. How can they learn to like (or love) your business if they can’t connect with you on at least a small personal level?

Don’t be afraid to talk about why your work matters to you personally, what type of impact your organization is hoping to have on the local community, or the values you want your company to uphold.

Introduce Yourselves

As human beings, we’re all very visual creatures, so it’s a smart idea to utilize photos to connect with your ideal customers on your About page.

Include photographs of the owner, leadership or managers, team members, and even behind-the-scenes photos if appropriate! This allows any potential customers visiting your website on the web to learn a little more about who makes up your organization, and allows them to put a face to a name should they ever call, email or communicate with people within your team.

Focus on Your Audience

A great About page also makes sure to bring attention to the questions and concerns of a company’s audience. Talk about why your customers may be searching for answers or address their current challenges.

When you start an About page with this in mind, you’ll be able to do more than talk about yourself: you’ll connect with your audience right from the start by acknowledging their needs, and not just yours.

Tell Your Story with an Impactful Website

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

These days, nearly every business has a website. While this is by and large a good thing, it does mean the competition to win the hearts of online audiences is more steep than ever before.

But how do you go about that? What will make your website stand out, generate leads and satisfy customers?

No need to fret. Here are a handful of factors you can focus on that will help you go from being just another one, to being the one your ideal customers will gravitate to time and time again.

Quality Imagery

Have you been using photographs from 5 or 10 years ago? Or are you relying on traditional clip-art as your graphics?

If you’re going to get serious about your website, the visuals need to show it. One way to ensure you have a set of quality images to use for your website is to hire a branding or commercial photographer, alongside a graphic designer.

And if you already have high quality images, take it up a notch by making videos! All of the biggest names in marketing are talking about how fast video content is trending on every digital platform, which means that adding videos to your website can be a way to stand out from those stuck in the past.

Top-Notch Content

The phrase “content is king” has become a popular phrase to describe just how important text is for your website. And in more ways than one!

Every word you include on your website has the ability to either have an impact on your ideal audience . . . or lose them altogether. Make them count by being informative, engaging and valuable.

You’ll also find that the more high-quality content you have on your website, the better your chances of ranking well on search engines.

Blogs

Having a website these days simply isn’t enough to be found on Google.

Utilize a company blog to increase your ranking while also providing useful information to your audience. Although many business owners don’t think their industry or company could reap benefits from having a blog, it’s often more doubt than fact.

Company blogs today don’t have to fit the traditional idea of a personal blog. Think of any hot topic or debate in your industry. Think of your previous clients and the specific ways you’ve made a difference.

A blog can easily be used as a portfolio, compilation of case studies, a journal of industry insight and experience, and a whole lot more. Go outside of the box!

Social Media Links

Your website can be the “hub” that all of your other marketing efforts are connected to. While some clients or customers may find you on social media first, others may find your website and be interested to see your social media content afterwards.

Be sure to include links to your social media accounts on your website, either on your website’s footer, contact page, or about page.

Mobile Optimization

Within the last year, search engines have started to adjust their algorithms to place more weight on websites that are optimized for mobile devices.

What does this mean for you? If your website is responsive for a wide range of devices, you will win out against those that aren’t.

Create a Beautiful Website Today

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!