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Search Engine Optimization (SEO) has become one of the most important things you can invest your time into when maintaining a website. Simply defined, SEO is the ability for online search engines to recognize your site through proper indexing. With a strong SEO strategy, you will be able to organically drive customers to your business, based on keywords and common search terms.

Following SEO best practices is critical to building your online presence and attracting customers to your website. The higher a website appears in search results, the higher the number of visitors the page will receive from the search engine. Here are 5 best practices to follow:

• Use Keywords: What are your customers searching for online? Be specific as possible. If you’re a wedding photographer in Virginia, use “Virginia Wedding Photographer.” Just make sure you aren’t going overboard with keywords, otherwise Google may flag as spam.
• Add Metadata: You wouldn’t buy a book without reading its title, and search algorithms feel the same way. Page titles and meta descriptions help search engines understand how relevant a page is for specific keywords, and also help searchers determine if a page will provide the information they’re looking for. Manage your SEO details here.
• Update Your Site: By refreshing the content on your site, you are showing Google that you are relevant. Make a reminder to refresh your content once a month!
• Optimize for Mobile: Google wants you to provide the best user experience, so the better the user experience on your site, the better you will rank with Google. With liveBooks, your site is already responsive.
• Analyze: By setting up Google Analytics, you can see how your visitors are finding your website and the search terms they are using to find you. Diving into your website’s user data can help you make changes to your website that increase conversions and can provide valuable insight about what content users find useful, and what sections of the site aren’t performing well.

liveBooks is proud to boast that our built-in SEO tool offers our clients the ability to customize their SEO settings on a photo, page, and site-wide level. liveBooks SEO Everything™ tools allow you to quickly add title tags, descriptions, keywords, and image alt text to your website.

All liveBooks sites automatically include micro-data that search engines, web crawlers, and browsers can extract and process to provide a richer browsing experience for users. Learn more about liveBooks SEO Everything™ tools here.