livebooks blog

Based in the New York City area, Erik Rank specializes in photographing food & lifestyle images, environmental portraits for magazines, catalogues, and advertising clients. Erik has extensive experience in producing a photo shoot from start to finish with ease. His over 25 years in the photography business allows him to put all his resources together for the main goal of creating a beautiful and dynamic photo for his clients.

“I got interested in photography in high school when my mom made me take a photo class rather than have a study hall where I probably would fool around and get in trouble. At first I didn’t like it, mainly because my mom made me do it but I fell in love with photography and I never looked back.”

Erik has a “Just” series on Instagram that are images that he takes with his phone of images he sees through the course of the day.

“I didn’t really have titles for the photos I was taking so I called it Just xxx… of what ever the subject was/is. For example, an interesting shadow, a bowl of colorful rubber bands at the checkout counter at Whole foods, my martini I am about to drink, my walk during a snow storm and and interesting arrangements of pipes on an orange wall as I get out of my car in a parking lot. It’s ‘Just’ stuff like that, things that I see all day and find visually interesting.”

The Just series can be found on his Instagram account: @ewrphoto.

Q&A with Erik Rank

Q1: How would you describe the aesthetic of your website in three words?

ER: Light, Airy, Story Telling

Q2: How often do you typically update your website?

ER: Not often enough, but probably twice a year.

Q3: How do you choose the photos that you display on your homepage?

ER: They are often edited to death and just select my the quality and the feeling I get from that image or images.

Q4: What is your favorite feature of liveBooks?

ER: One of my favorite new features of the website is how it scrolls up and down. I fell that this is the way people view images these days, on an iPhone or an iPad.

Q5: What’s one piece of advice you’d offer to someone designing their website?

ER: “Less Is More” – I feel I have that problem I feel I have too many images on my website but it is very hard….even trying to take your own advice.

See more of Erik Rank’s work here.