livebooks blog

Your website and social media work hand in hand. The two are both pieces of your brand identity and should communicate the overall message you want your audience to receive.

Before you launch your next social media campaign, make sure your website is looking its best in order to achieve successful results.

Your website is the base of your digital strategy

No matter what kind of campaign you’re running on social media, the call-to-action will likely lead to your website. Your business’s website is the foundation for the rest of your digital strategy.

In other words, everything you produce online will direct users to your website. This means that once potential clients or customers land on your website after seeing your social media campaign, it needs to provide all of the information and content they’re looking for.

You could have created the most well-designed, attention-grabbing campaign, but if your website falls flat once users visit it, then the campaign likely won’t yield the results you’re hoping for.

Good content

If you create social media content that draws people in and builds a loyal following, your website should match that. Your audience may love your content on Facebook or Instagram, and they’ll likely head to your website to see what other content you have.

This is where having a great website will be important. The content you produce through your social media campaigns should be the same or similar to the content that’s on your website.

If your audience enjoys the content they’re seeing on social media, they will visit your website to see more. Make sure that your website is delivering on the content that your audience will want to see.

Builds customer loyalty

If you’re trying to grow your audience through your next social media campaign, having a strong website can help. Your website is another opportunity to show your audience who you are and what your business is all about. After launching your campaign, users will visit your website to learn more about your brand which is your chance to further emphasize the message you communicated through social media.

Having this cohesiveness across both channels will build customer loyalty as it ties the brand together. If potential clients or customers follow you on social media, they will have already formed an impression of your brand (hopefully it’s the message you’re trying to communicate!).

And because social media is an extension of your overall brand, including your website, customers will be happy to see that your website gives them the same impression as your social media. Being able to see a strong brand identity across the board will give customers a better idea of who your business is and they will want to stick around to see what you do next.

Start Designing Your Website Today!

If you already know your website isn’t a strong reflection of your brand and isn’t yet ready for those social media campaigns, consider using liveBooks to get started!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.