livebooks blog

These days, nearly every business has a website. While this is by and large a good thing, it does mean the competition to win the hearts of online audiences is more steep than ever before.

But how do you go about that? What will make your website stand out, generate leads and satisfy customers?

No need to fret. Here are a handful of factors you can focus on that will help you go from being just another one, to being the one your ideal customers will gravitate to time and time again.

Quality Imagery

Have you been using photographs from 5 or 10 years ago? Or are you relying on traditional clip-art as your graphics?

If you’re going to get serious about your website, the visuals need to show it. One way to ensure you have a set of quality images to use for your website is to hire a branding or commercial photographer, alongside a graphic designer.

And if you already have high quality images, take it up a notch by making videos! All of the biggest names in marketing are talking about how fast video content is trending on every digital platform, which means that adding videos to your website can be a way to stand out from those stuck in the past.

Top-Notch Content

The phrase “content is king” has become a popular phrase to describe just how important text is for your website. And in more ways than one!

Every word you include on your website has the ability to either have an impact on your ideal audience . . . or lose them altogether. Make them count by being informative, engaging and valuable.

You’ll also find that the more high-quality content you have on your website, the better your chances of ranking well on search engines.

Blogs

Having a website these days simply isn’t enough to be found on Google.

Utilize a company blog to increase your ranking while also providing useful information to your audience. Although many business owners don’t think their industry or company could reap benefits from having a blog, it’s often more doubt than fact.

Company blogs today don’t have to fit the traditional idea of a personal blog. Think of any hot topic or debate in your industry. Think of your previous clients and the specific ways you’ve made a difference.

A blog can easily be used as a portfolio, compilation of case studies, a journal of industry insight and experience, and a whole lot more. Go outside of the box!

Social Media Links

Your website can be the “hub” that all of your other marketing efforts are connected to. While some clients or customers may find you on social media first, others may find your website and be interested to see your social media content afterwards.

Be sure to include links to your social media accounts on your website, either on your website’s footer, contact page, or about page.

Mobile Optimization

Within the last year, search engines have started to adjust their algorithms to place more weight on websites that are optimized for mobile devices.

What does this mean for you? If your website is responsive for a wide range of devices, you will win out against those that aren’t.

Create a Beautiful Website Today

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!