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Family portrait sessions should be fun! As photographers we can do more than just create beautiful images for our clients – we can make sure they enjoy their time with us. Ultimately, the experience families have while they’re with us is what determines if we are gaining clients who will want to come back to us again and again.

Confession #1:

Growing up, I hated getting our family pictures taken. Uncomfortable clothes, stressed-out mom, cranky kids, and someone almost always ended up crying.

Confession #2:

Until a few years ago, I dreaded taking my own kids’ pictures. I was the stressed-out mom, they were the cranky kids, and if someone was crying it was usually me. Why I decided to pursue family photography after all the itching and whining and the poking and the crying is anybody’s guess, but I’ve learned some things over the years, both as a mom and as a photographer, that have completely changed the family portrait experience. Now, I love family portraits – I love shooting them, I love being in them, and I adore looking at them after the session. My clients and my kids look forward to them. I’ve found that taking the time to prepare parents for their family portrait session can turn a potentially stressful situation into one that’s a lot of fun.

Manage your clients’ expectations:

Make sure your clients know exactly what to expect from a session. Explain what will happen from the time they arrive at the session until they leave. Remind them that their children don’t have to be perfect at the session. The camera captures 1/250th or less of a second at a time – in between the wiggles and the goofiness and even the “I don’t want to!” there are always sweet moments. Ask them to trust that you can capture those.

Help them focus on what they can control:

I frequently tell my clients that I hope their family portrait session doesn’t cause them any stress, but if it does, all of that stress should happen before the session. Stress and tension have no place at a portrait session. Thoughtful selection of their photographer, their wardrobe, and a session date and time that works with their family’s schedule will definitely lead to beautiful images. However, once the session starts there isn’t much more parents can do to ensure success, other than having fun and showing affection to their kids.

Remind them to be flexible:

Kids have minds of their own. Let clients know that you’ll try something for a while, and if it’s not working out you’ll move on to something else. Reassure them during the session that their child’s shyness or silliness is age-appropriate and that they’re not misbehaving.

Bribes and rewards:

Bribing a child before a portrait session almost never works. I explain to parents that by offering a reward to children before a portrait session, they’re often sending the message, “This is going to be painful. So painful, in fact, that I’m going to have to take you to ice cream/buy you a toy/let you play video games to make it up to you.” The problem with bribes is that children under the age of 5 don’t understand delayed gratification, thus the reward is ineffective and can quickly turn into threats, “Uh-oh, no ice cream!”

I believe a child over the age of 5 is completely capable of participating in the session without the promise of a reward. Ask parents to please not mention any rewards before the session. Find out prior to the session if they’re comfortable with you offering a small treat or prize to win the child over to get that last shot at the end of the session. Let everyone know that the session itself will be fun – no one needs a reward for having fun!

Encourage parents to keep it light:

Remind parents that comments like, “This is really important to Mommy, we really want you to cooperate,” instantly gives the child complete control over the session. Instead, I encourage parents to say something like, “We’re going to go see Jessica today. She’s going to play some games with us and take our picture. It’s going to be so much fun!”

Take comfort into account:

As the mom of many highly sensitive children, I encourage parents to make sure they’re not setting themselves up for unnecessary difficulty by asking their children to do things that make them uncomfortable. Sessions should be scheduled, as much as possible, when children will be well-rested and fed. Ask parents to make sure their children have tried on clothes before the session so that any problems resulting from uncomfortable clothing can be addressed prior to the session date. I also let parents know that we can always take a break from shooting if children just need a drink or a snack, a snuggle, or time to play for a bit.

Newborn sessions with brand new older siblings:

Practice makes perfect. Ask your clients to make sure they let the new big brother(s) or sister(s) hold the new baby every day. If the older sibling is too little to hold the baby, he should be lying down next to the baby, kissing the baby, or at least talking to the baby every day. This gives the toddler or child a chance to get used to the baby. It also gives the parents an idea of how much cooperation they can expect from their older child or children. The clients will then come to the session with a much more realistic idea of just how cooperative the older children will be, which is especially important if the new big sister is still pretty much a baby herself.

Giving them just a little bit of guidance, we can help our clients avoid some of the common causes of family portrait stress. The less stress at the session, the more time there is for fun, and the more likely you are to win over a client for life.

Jessica Washburn’s images are pure, intimate, and above all beautiful. Finding and accentuating the beauty of her clients is always the inspiration for every session. While she enjoys photographing families and children of all ages, Jessica’s attention to detail, patience and absolute love for her subjects has made her especially gifted at newborn portraiture. Her newborn images display a unique sensitivity and sense of peacefulness.

To see more of Jessica’s work visit her website.

After all the lead-up to WPPI in Las Vegas last month, it seems strange that it’s really over. But as I look into the rear view mirror, I see it getting smaller and smaller as we drive our brand forward toward new product launches and what will likely be a healthy wedding season.

This was my first WPPI and everything that I was told to expect turned out to be true. The crowds were massive, the energy was high, the sessions were informative, and Las Vegas was the perfect town (and the MGM Grand the perfect locale), to host the event.

Unlike Imaging USA in Atlanta last January, Pinhole Pro’s presence at WPPI was as an integrated brand beneath liveBooks, Inc. and alongside Fotomoto. For the most part those who were looking for us managed to find us just fine, and when they did they were pleased to note that all of the Pinhole Pro products they’d come to love were on display to touch and feel.

You Asked. We Delivered.

WPPI also marked the unveiling of our brand new Horizontal Panoramic album, which is now available in Pro Studio. Log on to check it out now. You can even save 25% off it and all other Pro Studio product through April 15th when you use promo code PROWPPI. Enjoy!

All-Star Speaker Lineup

We were fortunate enough to have a wonderful lineup of speakers at this year’s event, including Wedding Photographers Stacie Kirkwood, Barrie Fisher and Jared Platt, commercial photographers Michael Grecco and Mark Wallace, and liveBooks CEO Andy Patrick. Our own Patrick O’Connor walked attendees through all the great custom tips and tricks available to all of us in Pro Studio, and Fotomoto Product Manager Piam Kiarostami spoke about the benefits of Fotomoto. Speaking of which….

Start Selling with Fotomoto

Trade shows are nothing if not an opportunity to sample and demo product, and one of our major points of discussion at WPPI was the integration of Fotomoto into liveBooks websites. It was great to see booth attendees’ faces continually light up as we showed them how they can sell photos through their liveBooks websites for free. Think of it as an extra source of revenue that you can set and forget.

For a sample of what I’m talking about, visit Jared Platt’s site and click the ADD TO CART button at the bottom of the screen. If you like what you see, and I think you will, I’d be remiss if I didn’t let you know that you can now save 50% off a Professional predesigned liveBooks website, which includes the integrated Fotomoto shopping cart option, by visiting liveBooks.com and entering promo code LBWPPI at checkout.

Our next major industry event will likely be the PhotoPlus Expo in New York in October, but we are looking into creating a trimmed down booth experience for smaller shows throughout the spring in summer. Please be sure to ‘Like’ us on Facebook and check our Events tab to stay abreast of our upcoming appearances.

Joe Franklin is the Director of Marketing at liveBooks and Pinhole Pro. When he’s not sending emails, optimizing landing pages and organizing events, he’s running the trails of the SF East Bay Regional Park district or shooting photos of whatever catches his eye.

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