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Portrait Photography
“It lets your clients become evangelists for your business.”
AFTER STAFF Expert of the Day – Rachel LaCour Niesen, photojournalist turned wedding photographer
Posted by Rachel LaCour NiesenAsk her about technique, workflow, marketing, or anything else that’s on your mind — I’m sure you’ll be equally impressed. Leave a question in the comments section, along with your website if you have one, and she’ll respond asap, also in the comments, so others can benefit from the good advice.
Rachel LaCour Niesen
As a photojournalist, I have pursued projects focusing on rural communities in Latin America and the Southeastern United States. My work has appeared in publications such as the New York Times Magazine and the San Francisco Chronicle. I earned a degree in photojournalism from the University of Missouri, where I was named one of the Scripps-Howard Foundation’s Top Ten Young Journalists.
When I stumbled upon wedding photography, I quickly traded my front row seat to world history for a front row seat to family history. Along with Andrew Niesen and Mark Adams, I started a wedding photography company, LaCour, which was named among the “Top Ten Wedding Photographers in the World” by American Photo magazine. I’m also a co-founder of ShootQ, innovative web-based studio management software designed to free photographers from the tedious tasks of managing their business.
Click here for a list of all other “After Staff” posts.
AFTER STAFF Group Therapy – Are you pursuing work beyond photography and video?
Posted by liveBooks- Are you pursuing work beyond video and stills?
Pouya Dianat
Personally, I’ve had a few ideas for books, I’ve shot video, looked at starting a stock archive of my sports work, and explored every avenue of where my photography can take me. Currently some of the work I’m doing in my free time may be best suited for an art gallery, but as football season comes around I’ll be implementing my stock archive of sports images. I’ve toyed with starting video projects as part of a 501c(3) venture, which has a classification under which literary, artistic projects can be funded. Looking at grants that also go in hand with non-profit status, there are a lot out there. Bella Pictures is a great resource for people interested in going this route.
I was sponsored by Bella Pictures to speak at the National Press Photographers Association workshop in Las Vegas earlier this month. There are so many people within the media who are going to be in transition this year. It was very nice to help people navigate through some of the land mines. The wedding business will never be the business that our parents bought into. That has already changed. And the changes in future wedding photography could be lead by former photojournalists. As a collective we are just very good at what we do and it takes time to teach good storytelling.
I would certainly be happy to pass more information along, as I did in Vegas. In order to ensure that my wedding business is successful, I also realize much of the future success will be in multimedia. You can see various aspects of multimedia and video creeping into wedding photography. It is not unlike the changes happening with online newspaper content. Quick videos and audio slide shows will be a permanent part of the future wedding business models. I am working to get myself at a level that will not only be competitive but possibly groundbreaking.
David Walter Banks
I have been speaking with a few different conferences and workshops about speaking, and have plans to work with some colleagues on a few different ventures outside the already established workshops. I believe that in a time where print media as a whole is up in the air, it’s important to diversify. This goes beyond the speaking or conducting workshops and flows into the realm of art photography print sales, producing books, and even working to generate a model of online content that is actually profitable. More »
Making the bride happy, not an editor
- Tips – RESOLVE weekly contributor and destination wedding photographer Gene Higa shares his approach and inspiration
- Etiquette and Optimization – When and when not to shoot, WPJA’s posts on manners and communication
- Preparation – Leaving nothing to chance, Jeff Ascough blogs to be “fully prepared and focused to give 110% to every wedding”
- Scenes, mistakes and tips – Wedding photojournalist Roman Zolin’s gives lessons about what’s “In the Bag of Wedding Photographer”
- Help your clients – Standing out from the crowd, Suzanne Sease offers ideas to provide add-on services
- From weekend-wedding shooter to full-time pro – How to make the transition 1, 2, 3, 4, and 5 from SAS Becker
Strength in numbers
- One wedding photographer and 4,500 twitter followers – How social-networking tools connect and drive business, RESOLVE contributor and wedding photographer Becker explains
- Pillars of social media site success – Seth Godin’s five cues to use in the digital world
- Conversation with the pros – Rangefinder features LaCour, an award-winning international photography group – download the PDF
- Edit your wedding website – Recommendations for putting together a website of your wedding photography, “Dos and Don’ts” by Amanda Sosa Stone
- Diversify and multiply – Ann Hamilton’s complementary brand strategy: how to diversify, multiply revenue streams, and balance a thriving wedding photography business
Resources
- WPJA – Wedding Photojournalism Association
- The Best of Wedding Photojournalism: Techniques and Images from the Pros – “Experts in photographing weddings with a journalistic eye provide their photographs and tips for taking spectacular and unique wedding photos.”
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