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Portrait Photography

February 10th, 2009

How to get the most out of WPPI 2009

Posted by liveBooks

With the 2009 Wedding and Portrait Photographers International (WPPI) just a few days away, we wanted to make sure everyone attending gets as much out of the experience as possible. Especially for a first-time attendee, the more than 100 classes, endless parties, and celebrity names can be overwhelming. Here are a few tips on how to make the most of this year’s event from George Varanakis, the vice president of sales and group publisher for WPPI/Rangefinder Publishing—and the man making most of the big events happen.
  • Take advantage of the hospitality. For WPPI’s first year at the new venue, the MGM Grand is offering attendees two-for-one dinners and drinks at almost every restaurant and club in the hotel and conference center, including places like Craftsteak and Studio 54.
  • Here comes the…photographers. Be sure not to miss the Canon Mock Wedding and Opening Reception on Sunday night, where top wedding photographers Joe Buissink, Bambi Cantrell, Jerry Ghionis, Denis Reggie, and Yervant will demonstrate and describe their techniques while wedding photography duo Jim and Katarina Garner renew their vows. And, of course, don’t miss the real reception afterward, also sponsored by Canon.
  • It wouldn’t be Vegas without music. WPPI and Nikon are sponsoring an exclusive concert for WPPI attendees only. The doors open for Grammy-award winning band Blues Traveler on Monday night at 9:30 p.m. in the MGM Grand Arena.
  • Where’s the afterparty? Although the list of WPPI-sponsored events might seem endless, don’t forget that there will be lots of get-togethers that are not in the official lineup, like Lindsay Yates-Teal’s event for all the readers of her Pay It Forward blog, in Studio A on Sunday night after the Canon Mock Wedding and Reception.
  • Get by with a little help from your friends. WPPI is an outstanding place to meet, learn from, and empathize with other photographers who know exactly what you’re going through on a daily basis. The best thing to remember is to bring lots of cards, and don’t be afraid to say “Hi.” The photography industry isn’t as competitive as most other communities — almost everyone is approachable and friendly.

SAS Becker used to be a successful stock, advertising, and editorial photographer. Now she shoots weddings and portraits full time and she’s got great advice about how to make the transition. Check out “Going from weekend wedding shooter…2“: How can you assess when is the right time to make the transition from part-time to full-time wedding photography?
A wedding image by Sas Becker. ©Sas Becker

A wedding image by SAS Becker. ©SAS Becker

I graduated photo school with some great contacts but not a lot of practical photo skills. I didn’t feel technically astute enough to be a first assistant so I became a photo editor. That taught me a lot about producing a great shoot, but it wasn’t as fulfilling for me as taking pictures. So in 1993 my husband and I took the leap and started building our stock photo library. We walked into a stock agency with a box of 8×10 black-and-white prints and got signed on the spot. The thing that was great about stock was that we could learn how to shoot on our own time. Granted it was our own dime, too, but through trial and error we figured out what we were doing. The stock allowed us to build a portfolio, which led to magazine assignments. The editorial work led us to a rep, which got us a few advertising gigs.

The ironic thing is that when we were first starting out people would ask us to shoot weddings. We ended up doing about ten a year. But we hated it. We had no control over the situation. We were used to directing our subjects and having time to figure out the lighting. With weddings you have to be “on” the entire time and the only time you get to direct is during the formals. So we let the weddings go by the way side and shot primarily stock for the next decade.

Then digital happened. All of a sudden everyone was a photographer. The cameras got better and more affordable. The price of equipment was no longer an obstacle to beginning shooters. The market was flooded and our stock sales dropped a lot. Now, here comes the bride… all of a sudden weddings are looking pretty good, and so are family portraits.

The great surprise is that now I actually love weddings. All the things that drove me to photography to begin with exist in weddings and portraits. I love people! As long as I get to photograph them, especially at a big party, I am happy. And, may I add that now that I have been shooting for twenty years, and I know what I am doing, the lack of control isn’t such an issue!

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