livebooks blog

THE PROBLEM:
Like many photojournalists based in the United States, I traveled to Haiti to cover the January 12^th earthquake. I came home with an impressive array of photographs, which I believed to be both marketable and worthy of public notice. Yet, like many young photojournalists, I had limited opportunity by which to market my work.

It was a small moment of crisis for me. Were these images of others suffering to become mere fodder for my tweets and Facebook updates? Just another portfolio to be displayed on my website? I immediately decided that I would do to do more than simply allow these images to lay idle on my hard drive. I had to find a way to make a difference, and also advance my career at the same time.

THE SOLUTION:

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As photographers, we have all come across interesting characters who have looked like a famous portrait waiting to happen. It could be at the bus stop, a crowded market, the house next door, or in rural Pakistan.

Regardless of where it is, photo ethics call for a personable engagement, conversation, and even permission.  But in situations where a language barrier exists, or strict taboos are in place, a more subtle and indirect approach is required.

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As Cultural Director at Magnum Photos in London, I’ve had a lot of experience of proposing work to venues both in the UK and abroad. Promoting a project for exhibition is aided hugely by a good network of contacts, however, there are also things you can do even if you’re starting out. Following are some points to bear in mind with regards to the process.

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With nearly 100 million iPad, iPhone and iTouch devices in use across the planet, liveBooks’ CMO John Philpin was recently interviewed by TWiP host Frederick Van Johnson to find out how liveBooks is responding to the lack of Flash on those devices. As it turns out, it’s all under control. In the podcast, John and Frederick explore our new iPhone and iPad settings, which are now available to all customers through the liveBooks editSuite.

Frederick and John also discussed how liveBooks plans to advance along with the ever-changing world of technology that we are part of today – and what it all means to you as a liveBooks customer and a creative professional.

Interested in hearing more? Listen to John and Frederick in this podcast, which can be found on PixelCorps.tv.