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I was connected with Izan Petterle through Duda Escobar, the show manager for PhotoImage Brazil and the reason I’d come to Brazil in the first place. She invited me down to give the keynote address on wedding photography.

During the planning she asked if I would be interested in teaching a post-convention workshop with Izan in a Brazilian wilderness area called The Pantanal. I didn’t know anything about Izan and was a little nervous about jumping into something unfamiliar in such a remote area. I was also concerned about leaving my business for almost three weeks in August. Initially I declined.

After thinking about it a bit, I decided it was a great opportunity to get out and see a very remote part of a beautiful country. And after speaking to Izan I was completely at ease. Izan has been doing PhotoExpeditions for years and he is a wonderful, kind person. We decided to proceed with a PhotoExpedition after the PhotoImage Brazil conference.

Because I was so late agreeing to do the expedition, there was precious little time to promote the workshop. The day I left for Brazil, no one had signed up yet. Izan and I almost canceled the trip, but he kept assuring me that Brazilians are spur-of-the-moment people. He felt certain we would get some students.

In the end we decided to do the trip with or without students; it was a great chance for both of us to stretch our creative legs a bit. Since leaving journalism in 2000 I have mostly photographed women in white dresses each Saturday, and it was time to do something new. Sure enough we ended up with three students, all of whom signed up just a day or two before the start of the expedition! More »

A wedding image by SAS Becker. ©SAS Becker

I graduated photo school with some great contacts but not a lot of practical photo skills. I didn’t feel technically astute enough to be a first assistant so I became a photo editor. That taught me a lot about producing a great shoot, but it wasn’t as fulfilling for me as taking pictures. So in 1993 my husband and I took the leap and started building our stock photo library. We walked into a stock agency with a box of 8×10 black-and-white prints and got signed on the spot. The thing that was great about stock was that we could learn how to shoot on our own time. Granted it was our own dime, too, but through trial and error we figured out what we were doing. The stock allowed us to build a portfolio, which led to magazine assignments. The editorial work led us to a rep, which got us a few advertising gigs.

The ironic thing is that when we were first starting out people would ask us to shoot weddings. We ended up doing about ten a year. But we hated it. We had no control over the situation. We were used to directing our subjects and having time to figure out the lighting. With weddings you have to be “on” the entire time and the only time you get to direct is during the formals. So we let the weddings go by the way side and shot primarily stock for the next decade.

Then digital happened. All of a sudden everyone was a photographer. The cameras got better and more affordable. The price of equipment was no longer an obstacle to beginning shooters. The market was flooded and our stock sales dropped a lot. Now, here comes the bride… all of a sudden weddings are looking pretty good, and so are family portraits.

The great surprise is that now I actually love weddings. All the things that drove me to photography to begin with exist in weddings and portraits. I love people! As long as I get to photograph them, especially at a big party, I am happy. And, may I add that now that I have been shooting for twenty years, and I know what I am doing, the lack of control isn’t such an issue!

Citizen journalist Janis Krums tweeted this photo minutes after a plane crashed into the Hudson River in January.

I came upon this story and this one the week the plane crashed into the Hudson River. The pictures are solid. As a professional photographer, I might have done a bit better, but I wasn’t there. Which got me thinking about what I would have done if I was. Typically, I would have used my upscale point-and-shoot camera, and then contacted whomever I could get a hold of at the whatever paper or magazine to transmit the image and get a quick sale. A sale that would probably yield anywhere in the range of a $100 to $1,000 — if I got the sale at all.

The competition would be a phalanx of mobile phone shooters all calling the tip lines of all the same publications as me. The photo editor would choose the first “solid” image to come across his or her computer screen in mad dash to scoop all the other publications and blogs.

Now think about a different set of priorities applied to the same scenario. I shoot a quality image, better than the mobile phone shooters, and upload it up to my photography branded twitter stream or blog. The fact that I call myself a photographer in these two internet mediums will already give me a splash of credibility. The subject matter of the photos will guarantee swift dissemination and trackbacks to my site. The trade off for the exposure to my web site is worth more than the money.

Lastly, think long and hard about being a gear snob. A photographer is defined by his or her ability, not by the gear he or she owns. Ultimately I think I would shoot my first few images with my iPhone and send them to the email account that automatically publishes posts to my blog, or I would send them to my Twitter account. Then I would shoot other images with my point and shoot. I’d start calling editors and point them to my blog or Twitter account.

The resolution required for a reasonable reproduction on the internet requires little more than an iPhone camera. It’s not ideal, and it certainly goes against the quality instinct of every shooter out there, but that’s not the point anymore. The world has changed and in these journalistic situations expediency is king. As skilled photographers that might find ourselves in the right place at the right time, understanding and adapting to the new world rather than complaining about it is the best way to get more notoriety.

An image from Christopher LaMarca's Forest Defenders series, which Redux helped fund after LaMarca approached the agency with the partially completed project. © Christopher LaMarca

Finding the right time to approach a rep is a delicate thing. If you go before you have work that will impress them, then you stand the chance of making a bad first impression and not getting a second chance.  But if you wait until you think you have the perfect book, you might miss a valuable opportunity for feedback that can improve your work.  It is always great if you can make a first strong impression, but it’s not necessary.  What you do need is work that catches the eye of the rep so they keep you in mind. That way they let you stay in touch and give you a chance to come back and see them when you have new work.

I think for photographers with personal projects or feature stories they are working on, it’s fine to contact a rep early on to show them the project and get feedback. Be up front when you initially contact a rep; let them know that you have a story that might interest them, and that you are looking for feedback. At Redux we are always looking for interesting stories to consider syndicating, so we get something out of these meetings too.

In 2004 I was turned on to a new photographer, Christopher LaMarca, who had recently completed the documentary program at ICP.  He was working on a story about young environmental activists in Oregon, and he had been arrested on one of his first trips.  He came to Redux to show us the work he had and to get feedback. The story was strong, he was shooting it in an interesting way, and we wanted to help him continue the project.  We ended up covering half of his expenses to go back to Oregon to shoot more, one thing led to another, we started showing his work for assignments, and now we represent him.

If you have a portfolio instead of a specific story (say you’re a food or interiors photographer), be sure that what is in the book is high quality and that you are proud of each picture before showing it.  If that means that you have to take out half the images and are left with only 20 pictures, then so be it.  It’s better that you show 20 solid images than 50 mediocre ones.

No matter when you see  a rep, try to get them to give you constructive criticism. Don’t leave with a vague “thanks for sharing your work, stay in touch.”  Find out what specifically they liked, what images they would take out, and how they prefer to stay in touch.