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Rachel LaCour Niesen is an old-hat at WPPI and has taught there with Andrew Niesen and Mark Adams for many years. That might make it sound like she doesn’t understand what a first-time WPPI attendee is going through — on the contrary, Rachel has such a reputation for helping new and experienced photographers alike, we knew she’d be the perfect person to share a few tips about surviving the huge WPPI show in Las Vegas, which starts February 14.

An image by LaCour photography. © LaCour

1. Start with a Strategy

First-time WPPI attendees are often spotted meandering through the tradeshow with a glazed, “deer in the headlights” look on their faces. Don’t risk being overwhelmed and paralyzed in the tradeshow. Before you leave for Vegas, write up an action plan. Compile a “Must See” list of products and vendors that most interest you. Prioritize visiting those booths first. Then, you can be confident that you’ve visited your top vendors before wandering around the rest of the tradeshow. When you arrive, start by reviewing the WPPI Program Guide and the Tradeshow Map.

2. Take Risks

Human nature is to seek out seminars that affirm our strengths. Rather than hang out in your comfort zone, push yourself by attending classes that challenge your weaknesses. Prioritize attending seminars that push you beyond your comfort zone. Are you intimidated by lighting techniques? Then attend Matthew Jordan Smith’s “Lighting Secrets” seminar on Monday, February 16. Need to boost your confidence in your sales skills? Then attend Corey McNabb’s “Sellification” seminar on Tuesday, February 17.

3. What Happens in Vegas Should NOT Stay in Vegas

Don’t leave your new knowledge behind. One of the biggest mistakes I made after attending my first WPPI was stuffing my notebook into my desk drawer. I never pulled it out again! WPPI is an amazing learning opportunity. Don’t waste it by taking tons of notes that will never be read again. Schedule a “WPPI Recap Retreat” for yourself. Put it on the calendar, block it off so you don’t get interrupted. You will need at least a full day to review your notes and decide how to apply your new knowledge to your business in 2009. You will learn so much at WPPI — soak it up and then implement it! More »

A photo by Brad Swonetz, who Redux took on because he fit well with their mission and style. © Brad Swonetz (click image for his Redux portfolio)

Finding agencies to approach requires research. There are agencies that specialize in editorial or commercial, assignments or stock. Some do all four, some do just one or two.

There are good lists out there, like this and this at Rob Haggart’s “A Photo Editor” blog (although he still lists Digital Railroad, which abruptly went out of business recently… plus they were never an agency, more of a stock portal). Frank Neimeir’s list is bigger and more international, but it could take a long time to slog through. This list is more specifically geared towards repping firms (who might not do stock).

If you are an editorial photographer, look in publications that you like, and take note of the agency credits that appear next to the photographers’ names. Read the industry trade magazines to see who is shooting interesting commercial jobs and find out who their agents are.

Do your homework and understand what the agency is about. Does your work fit in? Would it make sense as part of their roster? Once you’ve identified who makes sense for you to pursue, start working your contacts to see if you know someone who knows someone at the agency. You don’t need to have an “in,” but it sure does help.

If you are cold calling, introduce yourself, tell them what kind of work you do, and where you are based. Let them know that you’ll be following up with an email and a link to your website. You probably won’t hear back unless you are offering something amazing (more on that below), so call to follow up a few days later (it’s like getting someone’s number at a bar… there’s no exact science to how many days you should wait). More »

• Take advantage of the hospitality. For WPPI’s first year at the new venue, the MGM Grand is offering attendees two-for-one dinners and drinks at almost every restaurant and club in the hotel and conference center, including places like Craftsteak and Studio 54.

• Here comes the…photographers. Be sure not to miss the Canon Mock Wedding and Opening Reception on Sunday night, where top wedding photographers Joe Buissink, Bambi Cantrell, Jerry Ghionis, Denis Reggie, and Yervant will demonstrate and describe their techniques while wedding photography duo Jim and Katarina Garner renew their vows. And, of course, don’t miss the real reception afterward, also sponsored by Canon.

• It wouldn’t be Vegas without music. WPPI and Nikon are sponsoring an exclusive concert for WPPI attendees only. The doors open for Grammy-award winning band Blues Traveler on Monday night at 9:30 p.m. in the MGM Grand Arena.

• Where’s the afterparty? Although the list of WPPI-sponsored events might seem endless, don’t forget that there will be lots of get-togethers that are not in the official lineup, like Lindsay Yates-Teal’s event for all the readers of her Pay It Forward blog, in Studio A on Sunday night after the Canon Mock Wedding and Reception.

• Get by with a little help from your friends. WPPI is an outstanding place to meet, learn from, and empathize with other photographers who know exactly what you’re going through on a daily basis. The best thing to remember is to bring lots of cards, and don’t be afraid to say “Hi.” The photography industry isn’t as competitive as most other communities — almost everyone is approachable and friendly.

Many of Chris Linder's photographs, like this image, are made while helping with research. Photo by Chris Linder, WHOI

Although there are a number of federal agencies that fund science, including NASA, the Office of Naval Research (ONR), and the National Oceanic and Atmospheric Administration (NOAA), the bulk of my grant-writing experience has been with the National Science Foundation (NSF). Each funding institution is different, so I will focus on the NSF process.

I know of only one National Science Foundation (NSF) grant that supports artistic endeavors: the Antarctic Artists and Writers grant. That is an unusual grant since it provides logistics support and access to the Antarctic continent only; no other funds are supplied.

If you want to photograph science and be paid for your work through an NSF grant, you need to either partner with a researcher submitting a scientific proposal or get your own science education grant.

1. Collaborating with a researcher
All proposals to NSF are evaluated based primarily on two criteria: “Intellectual Merit” and “Broader Impacts.” Intellectual merit is straightforward: are the proposed scientific advances worthy of funding? NSF more loosely defines broader impacts as “how well does the activity advance discovery and understanding while promoting teaching, training and learning?” More »