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“I want to make sure I have enough time to take care of everybody.”

Be Part of the RESOLUTION: Gene has some great tips lined up, but we’re always eager to hear what you’d like to know more about. Leave your questions in the comments (with a link to your website, of course) and Gene will be happy to respond.

For a longer interview from Gray, check out this podcast from F-Stop Beyond.

Carmen Suen: You say that you are not a photographer, but an artist. What do you think is the difference?

Gray Scott: Obviously, photography is my medium now, but I didn’t start as a photographer. I actually started as a painter. My background is oil painting. I come from a very trained, technical background. Using the medium of photography has been really interesting for me because it’s faster. It’s immediate gratification.

I’m actually starting to realize now that the concepts that I have in my fine-arts series are very similar to if I were to go back to painting, or do both — that’s always a possibility, for me to do both, they would probably be very similar.

I’m interested in the human form. I’m interested in psychology, mythology, icons, symbology, and all of that. I guess for me, it’s just a difference in medium choice. I’m technically a photographer by trade, but in the scheme of things, the entirety of my work, I feel like I’m an artist.

You can see from my work that I’m not just taking pretty pictures. There is subtext to my pictures. And I’m hoping to push that further with a new series of fine-art photography that I’m working on. I’m hoping to push that to an even more aggressive place. Hopefully in six months to a year, I’ll be able to produce that.

An image in Gray's new series of work ©Gray Scott Studio

CS: Could you tell us about your fondness for contrasts?

GS: I like polarity. Hot and cold; good and bad. I like switching things around and pushing polarities around. I have a new piece in my latest promotion campaign that is a good example to explain that.

In the picture [above], the woman is the executioner. You seldom see women in that role. And when you look at the man in that picture, he’s naked and vulnerable. But she’s also exposing herself. To me, it seems that in our culture, for a woman to be that aggressive, she has to bare everything. She has to expose her entire self. Whereas men don’t have to do this. Men could just be aggressive without being exposed.

CS: When you want to refocus yourself, you’ve said you like to read art books. What kind?

GS: I read a variety of books, but I go to Caravaggio all the time. I think the reason I like Caravaggio so much is the drama in his paintings. The characters in his work are always in some sort of trouble. They’re either being executed or suffering. It’s not just a pretty picture. They’re actually going through some traumatic or beautiful experience.

Outside of art books, I read a lot of psychology. And I also like to read Aldous Huxley because he has such a dimension to his work. Some people would call him jaded, but I would say he is indifferent to people’s false morality, which I really enjoy. I think for any young photographers, their work is going to be stronger if they have some stories to tell.

• After a 4-month hiatus, the photo-sharing community magazine JPG is back in action. The last few months were a roller-coaster ride: since the announcement of its closure in January, there’s been news after news of possible buyouts, but nothing confirmed until late February. JPG sent out its official “back in business” announcement on Tuesday, May 12, to its community members. Expect the new JPG to hit news stands soon.

• We were glad to read that Iranian American photojournalist Roxana Saberi was finally released from the infamous Evin prison Sunday, after the court reduced her conviction from 8 years in prison to suspended sentence of two years as a result of a five-hour appeals hearing. Saberi was detained by the Iranian government in January and subsequently convicted of espionage charges. Her release comes at an opportune time — the film she co-scripted, “No One Knows About Persian Cats,” just premiered at the Cannes Film Festival yesterday.

• The much-anticipated Richard Avedon retrospective opens today the International Center of Photography in New York City. The exhibition includes images that the master fashion and portrait photographer created between 1944 to 2000. The New York Times has a great article and audio slideshow about Avedon and the exhibition.

• The latest NASA mission to fix the Hubble telescope has been all over the news this week. Last week NASA released some of the last pictures produced by the 16-year-old camera on Hubble — the new ones will take a little while to hit the internet. These ones are so breath-taking, we can’t imagine how stunning images from the new $126 million camera will be.

Avalence Studio

Carmen Suen: Why did you decide to open Avalence Studio?

Gray Scott: For me as a photographer, it’s just almost impossible to financially keep up. A lot of times you’re scrambling to find a studio when a magazine contacts you to do a shoot. When I first started, there were several times where I couldn’t find a studio to shoot in, and I had to turn down the magazine shoot. It’s not a good thing for any photographer to turn down work because they work so hard to get their name out there and get work. I wanted to provide an affordable space for photographers to do their shoot.

CS: How is the studio an affordable option for photographers?

GS: One of the most important things about the studio is that for a $750 day rate, from 9am – 5:30pm, you get an Octabank, a stand, a power pack, sandbags, V-flats, and a wardrobe styling station with a steamer, robes, and slippers. So basically a young photographer without a lot of money can come into the studio with their model, their hair and makeup person, and their stylist, and they can produce a shoot without any extra expenses.

For one price, you’re coming in to Avalence Studio and you can produce your whole shoot. Whereas a lot of times, when I have gone to other studios, the base rate is just for you to be in the space. It could start at $1,200 to $1,500, and then every single thing costs more, whether it’s a pitcher of water or an apple box. You think you’re spending $1,000 to be there, but when you walked away, you ended up spending $1,800 for the shoot.

The idea of this space is that it’s sort of an artist workshop where everything is provided. You come, and you shoot, and you pay your day rate. That’s pretty much it. The only extra is if a photographer has specific equipment they want to rent, that is added on top. They have the option for us to rent the equipment for them; or, if they want to do it themselves, they can have the equipment delivered here.

CS: Aside from the price, what makes Avalence different from the average photo studio?

GS: One of the things that I think is very exciting is that we are in a neighborhood where we are surrounded by other artists. You are constantly bumping into artists that you know: stylists, hair and makeup people. There’s an independent record label right beside us. There’s a video production beside us. So it’s a community of creative people in the building, which is really exciting.

The studio itself is a very clean open space. But it’s not concrete and sterile. We have hardwood floors that have been painted white. There’s an industrial feel to it, but it isn’t cold. The place has a warm feeling.

CS: What are the future plans of the studio?

GS: I’d like to eventually have 10 to 15 photographers that we work with on a consistence basis, who fit into the studio space, who have the same goal as the community that we are trying to create, which is sort of a younger editorial feel. That’s how the space is.

The space is very private. We try to find photographers who may be working on books, or private work, or some of their editorial work is very sensitive and they don’t want people to know they’re working on certain things or certain campaigns. Our first client was Spin magazine. They said they loved shooting here and that they look forward to shooting here again. I have a feeling that they will be a repeated client.

Another goal is to have the studio also be a gallery space for young photographers. We have such a great space and so many white walls here that I think eventually I would like to have an addition to the Avalence website where we do private showings of young photographers’ work. In the next few months, I would like to find photographers that are doing fine art photography. We’ll do an opening ceremony for them and have 10 to 15 of their pieces presented in the space. It’s nice to have a space where you can have all your peers together and show your work. I think that’s definitely down the road for us.