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Networking is one of the most important things you can do for the success of your business as a photographer. The perks of a successful network range from learning from your peers, gaining referrals, collaborating to build portfolios, and even getting discounts on new gear. While networking may be one of the best things for your business, it isn’t always easy getting started. Let’s discuss some basic tips for successfully building your professional network.

Why?

Simply put – as a photographer, you are your brand. And while you are selling your work, you are ultimately selling yourself. People want to work with awesome people – and networking is the best way to truly show off who you are and what you’re about in the most cost-effective way possible. Beyond that, networking gives you the opportunity to learn from each other. Whether you’re tipped off about a new gadget or need advice about how to handle a certain situation with a client, exchanging ideas and information with people that do the same thing you do every day is extremely beneficial. Plus, not only can other photographers end up being a referral source, but working together truly does raise the bar for the photography industry as a whole.

How?

Go to seminars, conventions, and workshops. There is no better way to network than to physically be in a place surrounded by other photographers all learning together. Make sure to bring plenty of business cards and follow-up with those that you connected with afterward. Maybe call and invite them to grab a coffee, lunch, or drinks, or send them a handwritten note letting them know you enjoyed meeting them. Putting in the time and effort up front to develop these new relationships will pay off in spades later.

Perhaps the easiest and least-intimidating step of networking is connecting on social media. Figure out the photographers that you specifically want to target and start visiting and liking their Facebook, Twitter, Instagram, LinkedIn, Tumblr, etc, – but be genuine about it. Remember that you are working to build a meaningful relationship that will be mutually beneficial, and simply throwing a bunch of “likes” and comments on their content will probably not get you the outcome you are hoping for. Show that you can provide value and meaningful contribution and above all – showcase your personality!

Join online forums, groups, and discussions. Not only is this a great opportunity to learn, but you will have the ability to provide advice and knowledge on different topics. Bonus tip: many forums allow you to have a link in your signature, so make sure to take advantage of this and link back to your website or portfolio.

Where?

Networking events can be tougher to find depending on where you live or if you are new to the industry, but here are some good first places to start:

• MeetUp.com for industry get-togethers
• Local Photography workshops
• Local Professional Photographers of America (PPA) groups
• Local business owner groups
• Local artist groups
• Facilitate a meet-up through social media and/or forum discussions

Much like a gym membership, when it comes to networking the best thing to remember is that you get out of it what you put into it. The more time you spend cultivating real relationships with people, the easier it will be to make new contacts and build your business.

Check out some more great resources on networking:

The Ultimate Guide for Photography Networking.

4 Reasons Why Networking is Critical to Going Pro

Social Networking for Photographers

Why It’s Important to Network with Other Photographers

Top Secrets to Better Networking

Photography workshops are one of the most important things to attend in order to continue your education as a professional photographer. The ability to gain new skills from the best and brightest in the field plus make invaluable contacts from all over the country (and the world!) is essential for the longevity of your own business.

There are literally thousands of photography workshops that happen around the world each year. How do you choose one that’s right for you? Read on, because we’ve compiled a list of traits to look for and tips to help you when deciding on a photography workshop to attend.

Figure Out WHAT You Want to Learn

With the plethora of choices out there, it is important to first decide what type of workshop you are looking to attend. Are you wanting to do something more hands-on, such as a photo-tour or expedition? Or do you want to learn more technical skills? An editing class to help with your digital workflow? Or maybe you want something more focused, such as learning how to shoot macro, or increasing the sharpness of your photos. Whatever you decide, when you figure out what skill you are most looking to acquire or perfect, that will automatically narrow down your choices of workshops.

Make a List

Once you’ve narrowed down your focus, make a list of what you want to learn and the things you want to leave the workshop knowing. While the internet is a powerful tool, once you begin your search for a workshop it can be very overwhelming. Having that hand-written list of what is most important to you will help keep you on track. Writing down your goals will also give you an idea of how much time you need to commit to a workshop or class. Workshops typically span one to three days on average, while a class will last over several weeks or months, with each session being a couple of hours long. If you find that your list is getting long quickly, maybe enrolling in a long-term class would give you maximum benefit.

Start Your Search

Once again, the internet is an extremely powerful tool. Use it to get you started, but don’t limit yourself to it, especially because not all classes or workshops are well indexed by search engines. Check around for local photography clubs who may be offering a class for non-members. Check out websites for community colleges and local trade schools. Utilize your network! Ask around for recommendations, especially if you know someone in your same field or specialization or if you simply admire their skill or style. Know who the top dogs are in your field and check out their personal website to see if they are teaching any workshops.

Dig Deeper

Once you’ve selected a handful of classes or workshops that are interesting to you, start digging deeper on the class and instructor. Getting a copy of the syllabus is a given (so you can see exactly what the class covers) but here are some other things to think about when making your final decision:

• How many students are allowed in the class? – Some workshops are smaller and more intimate, with less than 25 people. These types will give you more one-on-one time with the instructor for feedback and critiques of your work. Larger classes will provide more opportunities for group work and can be a good way to network and bounce ideas off each other.
• How long as the instructor been teaching? Not to say that the instructors who have been teaching the longest are always better, but it does give you a good indication that they love what they do, and more importantly, love teaching.
• What do past students say about the class/instructor? – We use reviews and feedback each and every day to make decisions, from what restaurant we should go to for dinner, to which dentist we should make an appointment with. A photography workshop is certainly no different! Seek out feedback from past students. Many instructors will post reviews or quotes on their websites when they are promoting a workshop or class, making that information pretty readily accessible.
• What are the financial costs? – While most (if not all) of these classes certainly won’t be free, there are definitely multiple factors to consider when trying to get the most cost-benefit out of a workshop. First off – what’s included in the cost? Don’t make assumptions, especially if you are taking an expedition. Are textbooks or other materials included? Meals? Cabs from the airport to the hotel? Equipment? What about a refund policy if your plans should change?
• What is the class structure like? – Some workshops are more structured and stick to a textbook very closely, while others are fluid and more flexible, allowing students to work in their own topics of interest. Additionally, some classes are lecture and presentation heavy, while others will be more hands-on and give students lots of time to play around and practice skills and get feedback from the instructor. Figure out which type is most appealing to you.
• What happens after the class is over? – Once the class or workshop is over, is there any follow-up from the instructor? Are you able to ask questions at a later point in time once the information has sunk in and you are able to practice the skills on your own? Choosing a class with an instructor who is open to continued communication will not only build your network but facilitate learning long after the class is completed.

Ultimately, all the research on a class or instructor can only take you so far. What’s really important is that you take the opportunity (finances allowing) to learn in multiple types of settings and from a variety of teachers so that you can best determine what type of structure is right for you.

Are there any other tips you’ve discovered from attending workshops? We’d love to hear about them!

Here are some additional resources for choosing a great workshop:

How to Choose a Photography Class or Workshop

Choosing a Photography Workshop or Tour

How to Choose a Photography Workshop

Project Colombia instructor Charlotte Kesl – www.charlottekeslphoto.com/charlotte-kesl-photography

Interested in learning about sports photography from one of Sports Illustrated’s top photographers? Join Peter Read Miller April 13-19 in Denver, Colorado, and get access to a variety of action packed sports from mountain biking and college football, to high school basketball, and amateur boxing during this weeklong workshop.

In addition to capturing the action on the field, a portion of the workshop will be spent on learning how to shape the light in both studio and on-location, arena lighting with strobes, and the set-up and use of remote cameras.

For maximum learning potential, participants of this workshop have the opportunity for their work to be personally reviewed and critiqued by Peter each day at one of Denver’s top commercial photography studios.

What you will learn:

• Techniques to capture action
• How to use lighting and different angles for shooting various sports
• The power of cropping & editing images to make them magazine cover-worthy
• How to choose the best lenses for sports photography

What’s Included:

• Canon and Dynalite gear loans
• 6 days of instruction
• Access to sporting events
• Location & model fees
• One on one portfolio review with Peter

Workshop fee: $1,995

Don’t miss out on the opportunity to gain a better understanding of how to turn good images into outstanding ones!

Learn more: www.peterreadmiller.com