A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.
Want us to find an answer to your question? Interested in becoming a contributor?Email us
I’m writing this from a small hotel in Dhaka, Bangladesh, where duckrabbit and the Bangladeshi photographer Sheikh Rajibul Islam have been working on a documentary about the effects of climate change on this beautiful country.
If the scientists’ predictions are right, up to 20 million Bangladeshi’s will become environmental refugees in the next 50 years. There is no bigger long-term story than the havoc man is wreaking on nature.
It would be easy for us at duckrabbit to reduce our stories about Bangladesh to the most brutal, the most shocking. This is always a temptation for photojournalists looking for the money shot, for their World Press award, but it’s a cheap and ultimately destructive way to capture the world because it reduces people to the status of victims.
At the BBC I used to produce Costing The Earth, their flagship environmental documentary programme. We always strived to tell a balanced story, beyond emotion, because understanding is more important than shock, and debate is more powerful than bashing someone over the head with a message.
Adam Westbrook, a multimedia journalist and blogger, expressed this point brilliantly in a post about a controversial video advertisement by the medical charity Médecins Sans Frontieres:
“We want true stories, and we want them as gritty as the real world is. But we also want balance — and we recognize a third-world-cliché when we see it.”
There are plenty of weak multimedia pieces about the environment out there that suffer from the same clichéd black-and-white photography and lack of balance in their storytelling, but let’s not blow any more CO2 on their two-dimensional approach. Instead I want to point you to a visually stunning and deeply thoughtful piece of work by Toronto Star photographer Lucas Oleniuk.
Airsick: An Industrial Devolution is designed to persuade us that the earth is slowly drowning in CO2. Part of why it works so well is that, instead of focusing on apocalyptic images of the developing world, the piece is rooted in the familiar, in the industrialized world. I can’t watch this and not feel part of the problem. That is powerful multimedia.
(duckrabbit would like to thank the CBA for funding their recent Bangladesh trip.)
It’s not enough anymore to create work for one media platform, especially if you intend to raise awareness about issues or are trying to effect change. Now when I create a new project as a photojournalist or with Talking Eyes Media, the non-profit production company I founded with my wife, Julie Winokur, we have our eyes on expanded opportunities for distribution: the web, social media, books, exhibitions, T.V., lectures, workshops, academic applications, and NGO collaborations. There are undoubtedly even more I haven’t thought, of and we’re always looking for new options.
To work in this multi-platform landscape, you must develop skills beyond still photography. You should at least be proficient at gathering and editing audio, and preferably you’d also understand video and be able to handle post production to produce a finished piece.
Since Julie and I founded Talking Eyes seven years ago, we have developed a process that fluidly moves from proposal, field work, and post production to outreach and followup. With the Niger Delta work, we’re learning as we go. As usual, we’re applying for grants, but now they are in areas I’ve never ventured into before, attempting to receive funding support for educational outreach programs.
One small example of this can be seen on my blog where we posted papers written by history students at the University of Michigan, Ann Arbor, where my book was required reading. They were asked to pick three images and write about them, and we posted a handful of their papers with the students’ consent.
This is an important aspect of multi-platform storytelling: It can easily be disseminated to a wide variety of audiences. It also provides the means for those audiences to talk back with the photographer/producer about the work. It is exciting to being able to create a groundswell of interest in this way, by building a feedback loop between the documentarian, their subject, and the audience.
I am currently writing grants to fund a broader implementation of this feedback loop idea (really it’s a wiki, but I wanted to avoid that term). My vision is to create a new website, or augment the existing one from liveBooks, so that students in the U.S. and Nigeria (or anywhere for that matter), who are using teaching materials I’ve created around oil and environmental issues, can contribute their own comments, information, pictures, and videos to the site. So a student in Port Harcourt, in the Niger Delta, would study these issues using the texts, stills, and video from my work there (along with expanded teaching materials we plan to include in a teaching DVD) and then do his or her own reporting or just contribute personal materials to the site. In this way, they can correct, augment, and develop my work to broaden, deepen, and personalize it. More »
(Click on the four arrows in the lower right corner to expand to full screen.)
I returned from my six weeks of travel with about 2,500 images; I have never been a prolific shooter, probably because I started out shooting slide film and knowing the cost of each frame. Throughout my trip, I made a point of downloading and categorizing my images as I made them. To keep all the files in order, I created folders for each location I visited with RAW and JPEG sub-folders.
Since I was traveling for such a long time, I knew it was imperative to keep on top of my images so I didn’t face a nightmare editing session when I returned home. My organizational efforts also allowed me to keep track of where I was with the story, making edits in the evenings, following how my narrative was developing.
The Pulitzer Center on Crisis Reporting, which funded this project, asked me to write weekly blog posts about my travel experiences. This discipline helped me enormously because it made me stop and think about the importance of each stage of my trip. This further helped me keep track of my narrative and helped me stay focused on the main themes I wanted to explore through the work.
On my return to my home in Beijing, I found that my meticulous filing in the field meant my editing was half done already. I could go straight to post-processing the images and then seriously think about edits for publishing outlets. More »
Learn how to engage your audience and
build brand recognition across social
channels. Learn more...
Pick your package. Pick your design.
No credit card required.