livebooks blog

Lou Bopp is a talented photographer, director, and producer that is currently based in New York City and St. Louis. Recently, Lou has worked to craft a new director’s reel. With years of experience in the field and wonderful insight, Lou details the struggles and successes of creating a great production below. 

To see more of Lou Bopp’s fantastic portfolio, visit his site at www.loubopp.com.

It’s all about the croissant.

My new director’s reel is long overdue. Creating fresh work and sharing it with prospective clients is vital. Curating said work is not the easiest – I would much rather be shooting. However, I work with awesome people and having others to bat around ideas with, from the perspective of great editors, makes a world of a difference. Ralph Waldo Emerson said it best, The field cannot be seen from within the field. 

When it comes to my directorial approach, whether I’m working off a creative brief, a board or run & gun, I’m always on the lookout for serendipitous moments. As I am often hired to shoot both motions & stills, I direct in a manner that compliments one another. The train of thought and overall conceptual vision are about the same. However, the implementation is a whole other ballgame. Screw it up, and you risk losing the brand message and the project becomes discombobulated. Finding the right DP is paramount and pivotal. Same with producers, location managers etceteras even the catering. Because at the end of the day, no matter how great the final piece is, the client may only remember a stale croissant. Great producers are key.

In this reel, you’ll see projects from Hershey Chocolate, The Aalsmeer Flower Auction in Holland, which is the busiest floral market in the world, Mississippi tourism, a disaster mitigation firm, CSpire, a telecommunications firm, a company called USG that probably made the ceiling tile that you’re sitting under, Traders Point Creamery, FM Global, a huge solar farm on the Mexico border and more.

I’d like to thank the awesome folks at rukus post who were instrumental in making this cut. I hope that you enjoy!

With nearly 100 million iPad, iPhone and iTouch devices in use across the planet, liveBooks’ CMO John Philpin was recently interviewed by TWiP host Frederick Van Johnson to find out how liveBooks is responding to the lack of Flash on those devices. As it turns out, it’s all under control. In the podcast, John and Frederick explore our new iPhone and iPad settings, which are now available to all customers through the liveBooks editSuite.

Frederick and John also discussed how liveBooks plans to advance along with the ever-changing world of technology that we are part of today – and what it all means to you as a liveBooks customer and a creative professional.

Interested in hearing more? Listen to John and Frederick in this podcast, which can be found on PixelCorps.tv.

©David Bathgate

Miki Johnson: Tell me a little about what you learned when you were teaching, photographing, and writing all at once. It seems that your work at TCI brings all those skills together.

David Bathgate: The short answer to this is that it’s improved my own communication skills with a camera and in words. Mentoring students draws on skills I’ve acquired and brings things I’ve learned through experience to a more conscious level. From here, I can better analyze what I see in student images at TCI and thus be more constructive in the critiques and advice I give.

MJ: What was your initial goal for starting TCI and where do you see it going?

DB: My initial and continuing aim is to offer an alternative to increasingly more expensive “on-location” photo and video workshops. One of things that will be changing soon, however, is the temporal format for courses. Instead of continuing with our original and current four- and six-week offerings with a set start and end date, students will be able to enroll and begin their course immediately — whenever they want.

©David Bathgate

Our new “subscription” system will provide students with two, four, or six months (Mentor Program) to complete each course’s six assignments and upload them to the TCI website for instructor comments and critiques. Additionally, students will have course-related access to their instructor throughout their subscription period and be able (for an additional fee) to obtain a full portfolio review of their work and arrange an hour-long Skype appointment to discuss their course progress in full.

TCI’s new approach is designed to take optimum advantage of the internet’s on-demand convenience and real-time capability. We are confident the change will add great functionality and robustness to our already proven “virtual classroom” experience.

A strong social networking component is also in the works. With this, both those establishing a free on-site account with us, as well as currently enrolled and past students, will be able to upload photos and/or video to a personal gallery and communicate with a group of like-minded people.

What the future holds for the TCI depends to large degree on the evolution of the internet itself. Our goal here is to make our classrooms as real as possible and to have our courses deliver not just a valuable educational experience, but and enjoyable one, too.

Still another avenue we are pursuing is that of accreditation. To this end, we’ve already opened discussions with several universities in the U.S. and Europe and hope to add “college credit available” to our brand soon.

©David Bathgate

MJ: Were there other online classes when TCI was launched? What are the advantages to the students and instructors of online classes?

DB: We actually began with a “beta” version of TCI in mid-2005. At that time there were a couple of online schools offering photography courses of the “basic” kind or not involving instructor interaction at all. The TCI groundstone was laid to offer instruction not only to newcomers, but also to serious amateurs and aspiring professionals. These are our roots and from this we continue to grow, as technology and the internet offer ever more fertile ground for our evolution.

For TCI students this means guaranteed educational value, as well as an enjoyable experience void of the cost, scheduling, and time-consuming hassle of making one’s way to a distant photography or videography course or workshop.

For TCI instructors, the venue and its rich functionality means being able to teach a course successfully and interactively from just about anywhere on the planet. Instructors can access their courses while on assignment or from the comfort of their very own studio. No need to allocate large blocks of time for teaching.

For example, I can critique student assignments and answer questions from a wifi hotspot in Dubai’s International Airport while in transit. Then when I arrive at my assignment destination in Kabul, Afghanistan, I can connect my laptop to a guesthouse ethernet cable and continue the process of running a “classroom” in an effective and efficient manner. For everyone — students and instructors — online, interactive teaching as TCI does it is a great alternative for anyone seeking quality, professionally-led photography or video production learning experience.

©David Bathgate

MJ: What are a few of the most important things for visual storytellers to understand about the market right now and in the near future?

DB: The most important thing as I see it, is to begin thinking beyond the traditional outlets for visual storytelling like magazines and newspapers. It’s becoming nearly cliche, but it’s true. Costs of production and evaporating advertising revenues are driving these long-established venues to extinction. By consensus, the internet is the “new frontier” for publishing — and rightfully so. Its speed, its expansiveness, and its accessibility yields far more room for all sorts of publication and exposure potential. This is where I want to take The Compelling Image into the future.

Throughout the recent digital revolution in photography, I have continued to shoot film, but there is one area where I have happily adopted new lightweight digital capture — audio. With the technology jumping leaps and bounds, audio that previously required large, complex recorders can now be captured on small digital recorders, perfect for the kind of multimedia storytelling that I’m exploring.

I’ve been intrigued with the advance of multimedia in the last few year, and especially how it can be used to enhance the art of storytelling. I have a deep respect for still photographers moving into video — like Tim Hetherington with his award-winning documentary Restrepo — but I’m not ready to turn in my viewfinder for a video camera yet. What feels right to me right now is the multimedia slideshow.

You see, I love to write and I enjoy the process of preparing a script to accompany imagery. The multimedia slideshow allows me to go one step beyond the still image with regards to storytelling, but still aligns with my belief that still images are more powerful than moving ones.

My first dabble in multimedia, I decided to create a slideshow (above) of my black-and-white fine-art project on Chinese Turkestan in an attempt to reach a wider audience. In my visits to the region several times a year for the last several years, I began recording audio with a small hand-held recorder. For the slideshow’s audio I used a “Call to Prayer,” essentially a man who stands on the top of the mosque and calls everyone to come and pray several times per day. It is something I hear all the time while working in the region and I thought it was fitting.

From Ryan Pyle's project on Chinese Turkestan.

My goal here was never to produce a “news” piece or include various clips of audio with fuller storytelling. I wanted to create a space for the viewer to fully experience the still image. For that reason, the sequencing was incredibly important, and difficult. I payed particular attention to composition and flow, and I’m still working on it, since the project itself is not yet complete.

One of the exciting things about this first foray into multimedia is starting to think about how this slideshow can support the still images in terms of publicity and marketing. For instance, I integrated the slideshow into my presentations at a few universities and galleries during a recent trip to the U.S. I was very pleased with both the impact of the slideshow and the feedback I received. Remembering that the end goal is to have my images reach the widest possible audience, I believe an audio slideshow contribute to that in many ways.

I have several more videos currently in production, including ones with a narrative as well as more audio from locations. You can follow the process on my blog.