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Conservation photographer Daniel Beltrá was named the winner of The Prince’s Rainforests Project (PRP) Award on April 16 at this year’s Sony World Photography Awards Gala ceremony in Cannes, France. The award includes a three-month expedition to document threatened tropical rainforests in the Amazon, Africa, and Indonesia, all fully funded by Sony Eco. Daniel’s work, usually for Greenpeace, has also garnered awards from World Press Photo, Pictures of the Year International, National Press Photographers Association, and the Lucies — he calls his recent success “a snowball.” When we heard Daniel had won this prestigious award, including a 15,000-Euro prize, an Alpha 900 camera, a lens, and a laptop from Sony, plus a book and exhibitions, we asked him to tell us about the innovative way the PRP plans to use his images, creating a high-impact book that Prince Charles can hand-deliver as gifts to world leaders, persuading them to commit to working against tropical deforestation.
Soy fields near Belterra, Para State, Brazil, with isolated Brasilan nut trees (castanheira). ©Daniel Beltra

Soy fields near Belterra, Para State, Brazil, with isolated Brasilan nut trees. ©Daniel Beltra

Miki Johnson: Tell me about this award and how it will work.

Daniel Beltrá: For me, the most exciting part of this award is the book. We are working with Stuart Smith, who is one of the best book designers in the world. Amongst others, he does books for Eliot Erwitt and James Nachtwey. The idea is to create a very limited edition book of only 500 copies. Prince Charles is going to offer it to prominent people, and heads of state around the world. There’s a conference in November and he’s going to be giving this book to many presidents as a personal present from him. All this is to gear up the world and get them to commit to stop tropical deforestation as a way to tackle global warming.

Of course every photographer that makes a book hopes that it will have some impact, but I’ve never seen one used at this level before. They have very clear ideas of how they want the book made: They only want it to be 70 or 80 pages; they want big pictures; and they want to reach an equilibrium between the biodiversity, the indigenous populations, the impending destruction and sustainable solutions. This is a worldwide problem so they don’t want to point any fingers or blame anyone — it’s everybody’s responsibility. Tropical deforestation creates 20% of the CO2 released, which is more than the entire transport sector in the world. If you stopped all the trains and the planes and the cars and boats in the world, you still would manage to drop the CO2 level more if you just stopped tropical deforestation, so it’s a no-brainer really. So what Prince Charles and his Rainforests Project want to do is create a huge fund where the world would put money for these countries so they don’t cut further and further.

I haven’t done a book before, so I’m excited but it’s such short notice it feels like a sprint for six months. Luckily there are a lot of very capable and talented people around me and that’s going to help a lot. Sony for example is putting so much effort in because they are launching a new line to the professional market. And they have great technology. We’re going to be doing exhibitions and they have these big weatherproof screens that can be set up outdoors to show the images.

Purple flowers of the Jambo tree in Bellterra, Para State, Brazil. ©Daniel Beltra

Purple flowers of the Jambo tree in Bellterra, Para State, Brazil. ©Daniel Beltra

MJ: It sounds like you are on a pretty tight schedule. Is it hard working with NGOs sometimes that don’t have realistic expectations for how long photo projects take?

DB: I basically have three to four weeks per country to go to three places: the Brazilian Amazon, the Democratic Republic of Congo, and Indonesia, which is probably going to be Borneo and Sumatra. The shooting list they gave me originally was too wide, so we’re going to use some of my past photography, and that will help a lot. The portfolio I presented for this award was 30 of my best photographs. Those were images I made during nine years working in the Amazon. I’m not going to get the same thing in a few weeks. My personal idea was to have good photography drive the project and not a really specific shooting list, because there’s not really enough time for that. The Amazon is the size of the continental U.S. or Europe. You could spend weeks just trying to reach a particular spot. The distances are enormous and many of the places need to be reached by plane, so it’s a challenge. But I’m confident we’re going to produce a good piece.

MJ: It must have been interesting to find yourself sitting with the Prince of Wales, showing him your photographs.

DB: The commitment Prince Charles has made to this issue is really global. When we met in London and I was showing him my photos, he really knew a lot about the issues. He was saying, oh this is palm oil in Indonesia, I’ve been working with this and I went there last year. He’s very knowledgeable and he’s very passionate about the environment. There are so many people who are so high in the world, who could sit back and have a relaxed life, so it’s very humbling to see how committed he is.

Between Cuiaba and Manaus, Brazil. ©Daniel Beltra

Between Cuiaba and Manaus, Brazil. ©Daniel Beltra

It doesn’t make much sense. My career has been a complete snowball. I started in photography in 1988. And until 2005 I didn’t participate in a single competition. But in 2005, Tom Stoddart saw the story I did on the drought in the Amazon and he said, “You need to send this to the World Press.” And I was saying, “I don’t know.” And he said, “Daniel, please trust me, send this to the World Press.” And then a week before the deadline Tom called and said, “Did you send that to the World Press?” And I said no. He said, “Daniel, send it!” So I did — and I won an award.

That really opened the world for me. I went to Amsterdam and I met all these other photographers and I thought, wow, I don’t feel any more like this crazy guy who works 90% of his time on environmental issues, because at that time conservation wasn’t such a hot topic. In 2007 I got another World Press award then last year I got the inaugural Global Vision Award from Picture of the Year International (POYi) and I’ve gotten 10 big awards in 4 years. Then, a couple years ago, I was invited to join the International League of Conservation Photographers (ILCP). It was such an honor to be part of a group of dedicated photographers I had admired for so long. So it’s been a total rollercoaster for me.

So suddenly, you become a name in photography when a few years ago you were nobody. It doesn’t mean that much ultimately, and I don’t want it to go to my head. I want to have time to go and shoot. There are so many important stories that need to be told. But this publicity is also a great way to expose what’s happening to more people. So I am more and more open to doing exhibitions and giving talks, but it’s difficult to handle sometimes. And at the end of the day, I need to figure out how to make a better business decisions so I can hire help and have more time.

I remember until just a few years ago, when I would turn in a story to Greenpeace, who I work with a lot, I would just try to rest a little. Now it’s like I’m more busy when I come home than when I’m shooting. It’s almost a relaxation to go in the field. It’s like, no more email, no more phone, and whatever happens, I’ll deal with it when I’m back. Nobody is obliging me to do this, I am extremely lucky and can’t complain. But I want to make sure I’m maximizing the impact of my work and I also want to have a life.

Be Part of the RESOLUTION: Robert Glenn Ketchum has also written extensively about using photo books to persuade legistalors about conservation issues. Why do you think photo books can have such an impact on policy makers?

  • The Unlikely Weapon, a documentary film about the late photographer Eddie Adams, opens in New York’s Quad Theatre today (April 10) and will be screened across the country in coming months. Adams is most remembered for his iconic image of Saigon police chief General Loan shooting a Vietcong guerrilla at point blank, which won him the Pulitzer Prize and World Press Photo, and for starting one of the best PJ workshops in the country. Check out this article and slideshow of Eddie’s work on NPR and this New Yorker story about his recent retrospective.
  • Just as we thought the Fairey poster saga was dying down, we read about some new development at Conscientious. Apparently Fairey posted a long comment a few days ago explaining his views on the use of Mannie Garcia’s photo in the HOPE and PROGRESS posters, in an effort “to protect the rights of all artists, especially those with a desire to make art with social commentary.” New York gallerist James Danziger wrote an open letter in response to this, essentially saying how disappointed he was with Fairey’s denial of the source of the image.
  • According to Reuters, Iranian-American photojournalist Roxana Saberi, who has been detained in Iran’s infamous Evin prison since January, has been charged with espionage and her trial will begin next week. In Iran, espionage can carry the death penalty. U.S. Secretary of State Hilary Rodham Clinton expressed her concerns to the news and demanded Saberi’s immediate release.

Renowned conservation and fine-art photographer Robert Glenn Ketchum has pioneered a publishing model that treats his numerous books as instruments of change rather than instruments of profit. In this post he describes how his work with NGOs and publishers came to fruition with the dual publication of Rivers of Life and Wood-Tikchik, which addressed Pebble Mine and an inholdings sell-off, which both threatened an untouched expansive of land in Southwest Alaska. Don’t miss his earlier post and the next one, on how to approach publishers with similar proposals.
©Robert Glenn Ketchum

Tikchik Mountain, Wood-Tikchik State Park ©Robert Glenn Ketchum

The next place this special publishing model I’d developed came into play, and really the place it came into full force, was Bristol Bay in Southwest Alaska. In 1998 there was no mine proposed, no oil proposed, just this huge wild area called Southwest Alaska that is larger than the state of Washington. And it’s the habitat for the richest, most productive salmon fishery in the history of the world, Bristol Bay. And I’m on the board of the Alaska Conservation Foundation (ACF). I’ve been there for seven years. We’re making a big difference. Having a lot of victories. I’m working as a board member, I’m not pushing myself as a photographer, but I’m offering my advice about media.

And the retiring board director says to me, have you ever been out to Southwest Alaska? And I haven’t, so he and his friend, who’s a writer from Wyoming and also an expert fly fisherman, take me out there for a 7-day fly around. And his position as a fisherman is, this is a goldmine for fishermen and conservation, and he thinks I should bring it to ACF, the group I’m on the board of. He is leaving ACF but thinks the Bristol Bay area is going to become an issue in terms of developers wanting it. And I think it sounds like a great idea, and I’m not working on a project, and I’m about to retire from the board.

So I start writing my grants. And I write in the grant that I’ll do a book and it will be about this fishery and its protection, and in funding the grant they can guarantee that 5,000 at-cost copies will be available for the ACF to use in direct mail campaigns to bring more money in. I weave in the grassroots, the foundation strategy, my book strategy, and this advocacy work you can do with direct mail. It was the maturity of all my previous projects coming together. And we went out with that grant, and everyone we showed it to was in. We brought in several smaller family foundations and we brought in one very large foundation, the Turner Foundation. Then, when I was nearly on press with the first book, Rivers of Life, I also noticed I had this extraordinary amount of material specifically about Wood Tikchik Park, which is more than one-third of the water shed. It is the largest state park in Alaska — it’s huge at over a million and a half acres. Just one fishing lodge and everything else wild park.

©Roberg Glenn Ketchum

"Endless Meanders" in Southwest Alaska ©Robert Glenn Ketchum

I talked to one of my friends who was head of department of natural resources for the state, and he said, please do a book on this park and talk about all the inholdings that are at risk. An inholding is an amount of land that was given to a Native American tribal holder as part of his native claims stake when the lands transferred between natives and park. And every person got to extract a certain amount of acreage, I think in 60-acre squares. So they’re all patchworked through these wild lands. And the presumption was the natives would continue to treat them as they had for 3,000 years. But the reality was that parents would be saving them for their kids who would grow up, go to college, and never want to come back to the village, so the traditional values of that land would erode. The parents would look at it and think, well we can sell this to a white guy who wants to build a fishing lodge and we will become millionaires. Among the rest of us there was this feeling of, oh my god, don’t let this happen to these habitats. So with the first book already on press, I began working on a second book with another author, and we wrote the second book directed at these issues of inholdings. So one book was, don’t let this resource be developed by offshore oil and gas or on-shore anything. And the second was, don’t let this land be fragmented by inholdings. Please work with the conservancies and the tribes to see that it all goes into parkland protection.

We took those two books as a set and we did a very substantial mailing and a traveling exhibit. Talk about all these things happening blindly but at the right moment. At the time that we did the mailing, Canada announced plans for Pebble Mine, the largest open-pit gold and copper cyanide-leach mine in the history of the world right in the middle of the biggest part of the fishery. And of course the state leased it. So here’s the two books sitting there and just being mailed and the show’s just going up and they announce the proposal for the Pebble Mine. And then Bush gets Ted Stevens, the Alaska senator now indicted for felony, to pull Bristol Bay off of the no-drill oil moratorium, which it had been on for 18 years, and announced leasing through the Department of the Interior. So immediately the books had more weight.

Among many things that happened because of the momentum the mailing created was a $10 million, three-year grant from the Gordon and Betty Moore Foundation flowing to the conservancies in southwest Alaska to purchase and buy into the inholdings when the native villages were willing to strike deals over conservation easements. A 21,000-parcel deal was struck recently with eight or ten very significant tribal elders, which sent out shockwaves in the native community because they don’t really embrace white legal systems. So by those native elders signing on, it has a huge impact at other levels in other tribes. What they did was sell the rights to commercially develop the land. They do not give up their right to own the land. The land is put into an easement that is managed by a conservancy, and the natives can go and use the land any time they want to fish or hunt, but not for commercial development. Even if they sell it, it remains in easement. So it’s a way of putting land into wild status in perpetuity.

©Robert Glenn Ketchum

Fishtrap Lake And The Headwaters Of The Little Mulchatna River, Lake Clark NP ©Robert Glenn Ketchum

This project was where everything came together in its most mature form, with the Bristol Bay and Wood Tikchik books, the show, and the pre-deemed funding to buy out a portion of the run. The picture books themselves were commercially viable; Aperture sold them in the market. But I would say we got rid of just as many of them in the community by doing direct mail and target-specific sales at lectures and exhibitions. The exhibition has triggered a lot … we took it to all the major cities in Alaska. We triggered discussions between the communities and the mining representatives from Pebble Mine. We’ve had the exhibition go to Washington D.C. as a bi-partisan request from Newt Gingrich and Mark Udall.

In my opinion, the reason some of the projects were so much more successful is, first of all, I enjoy the theater of the advocate role. I’ll go to Washington and lobby directly and use personality. This is an age where cult of personality plays well. You know, James Audubon was an American sophisticate. An intellectual, a researcher. But when he went to England with his drawings of the America birds, he had this fabulous fringe leather suit made for himself and he walked around with his musket. So it’s been theater for a long time. And I’m perfectly happy to play the “outdoor adventurer” Robert Ketchum and show up at Barbara Boxer’s office, especially now that she’s head of the Environment Committee, and ask her to please consider being a co-sponsor to John Kerry’s Bristol Bay Marine Reserve Act. And of course she’s seen the book and all that.

I think if I have had an impact in the book market, it has been to find a way to make the book more useful from an advocate point of view. Perhaps that is a corruption of the coffee table tradition, but so be it, it makes for a much more useful and purposeful publication. I feel like, if these concepts were somehow a secret of mine all these years, they shouldn’t have been, and I didn’t intend it that way. I’m happy to have other photographers think about how to use it. Because a lot of them get frustrated. They get nice books published, they get nice conservation groups all lined up. But then they have a subtle subject like, say, a book on grass prairie, and it doesn’t have a national audience, and it doesn’t really get out there. So it sits and languishes on bookshelves and it gets remaindered. That won’t change anything!

  • The long-awaited new LIFE.com has finally launched this week. A collaboration between LIFE and Getty Images, the new website features millions of images from the LIFE and Getty archives and more than 3,000 images are added to the site every day. You can download, share or print any of the images for free for personal, “non-commercial” use. We can’t deny this is an amazing (well-designed) resource, but like Vincent Laforet, we wonder how this will affect editorial licensing in the long run.
  • These days pretty much anything seems “greenable” so it’s not surprising that Aurora Photos is launching a “Green Collection” that “focuses on creative photography illustrating contemporary environmental themes and issues.” We like the journalistic approach of its “Nature and Environment Feature Stories,” which has slide shows that cover environmental issues from all over the world.
  • The New York Times broke the sad news on Monday of Helen Levitt’s death. The photographer, famous for her poetic imagery of New York City streets, passed away in her sleep at her Manhattan home at the age of 95.

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