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One of Ann's signature dog images. ©Ann Hamilton

Miki Johnson: Tell me about how you got started in photography.

Ann Hamilton: We all have turning points in our lives and, for me, it happened in January 2000 when I was laid off from a dotcom company. A few months later, and still unemployed, I was interviewed by a reporter from U.S. News & World Report about my experience working at a dotcom. During the interview, the reporter asked what my next plans were. Without thinking, I said, “I’m going to be a professional photographer.”

My only experience with a camera was a disposable plastic one. I didn’t know what an SLR was, or what “aperture” or “shutter speed” meant. Subconsciously, though, I think I had always wanted to be an artist. And having worked in the corporate world for nearly 10 years, I was ready to start a business of my own.

The article hit the newsstands in May, and the following month I interviewed with a local portrait photographer who had done a handful of weddings on the side. I had no portfolio or any knowledge of photography, but I was willing to learn and very enthusiastic. I told the photographer that I would work for free in exchange for experience. I was hired on the spot and wound up assisting all summer, getting a taste for weddings and learning about every aspect of photography. In October, I photographed my very first wedding, in Mendocino on a bluff overlooking the ocean. That was the day I fell in love with weddings.

Now dog portraits also make up a significant part of my business. That became viable in 2005 when I opened a storefront studio with my colleague and friend Gene Higa. Gene encouraged me to launch my dog portrait business, and having a permanent studio to work in made that possible. My logo of a bride walking a dog (left) was inspired by my pug, Bogie, who was the inspiration for my dog portraits and was by my side since the inception of my photography business.

MJ: How were you able to parlay the skills you learned as a wedding photographer to photographing dogs?

AH: I’ve always been attracted to clean lines, natural light and negative space in my wedding work. It was only natural for me to use a clean background for my dog work too. I also use a single strobe because I don’t want the images to look too artificial. I had to adapt to shooting my dog portraits in a 330-square-foot storefront studio, cutting down a 9-foot roll of seamless to 6 feet because of the small space. Having to work within certain confines also helped define my shooting style.

At weddings, I crop everything in camera, so what I deliver to my clients is the full-frame image. But with dogs, because our studio space was so small, I would shoot everything wide and crop later. Now, I’m working out of a new studio space, a tri-level loft in the Dog Patch neighborhood of San Francisco. The new space has afforded me more room in which to work, with the added benefit of being able to work out of my home, with a separate entrance for my business.

As my dog portrait business grew, I found that I needed to define the two areas of my business with two different brands. I hired the Collective Lines design firm to create a logo specifically tailored for my dog work. The result is a clever dog tag design (below).

Now that my wedding and dog brands are distinct yet complementary, it  is easy for my clients to cross over. Many of my wedding clients have dogs, and I end up doing dog portraits as well as shooting their wedding. And it’s not uncommon for my dog clients to inquire about my wedding photography services. Plus, having a niche has helped set me apart from other wedding photographers in the Bay Area.

My dog portrait business has become an important supplemental income to my wedding photography business. Weddings are seasonal — dog portraits are year round. By diversifying, I’m able to maintain my normal wedding rates and not feel pressured to booking every weekend throughout the year. It allows me to have a greater level of flexibly and balance in my life and work.

Ann's beloved pug, Bogie. ©Ann Hamilton

MJ: Is it a harder sell to convince people to spend significant money on dog portraits?

AH: Dogs are the new “fur babies,” especially here in San Francisco where there are so many services catering to dog “parents.” Doggie acupuncture, massages, and hotels are the rage. Photography is another of those services.

It’s important for me to market my business to the right client — someone who understands that a dog portrait session is a luxury item, yet someone for whom price is not the deciding factor when booking a session with me. There is value in what I’m offering and my clients understand that. The photographs are something to remember their dogs by, now and long after the dog is gone. I know this all too well as I recently lost my beloved Bogie.

MJ: Do you have advice for photographers who are considering expanding into dog portraiture?

AH: Dogs are not always easy to photograph, but I’m always up for the challenge; I never go into a shoot thinking I’m not going to get the shot. My dog clients come to me with certain expectations. They want their dog photographed just like the images they see on my website. Sometimes the dog has other ideas, though. Especially when I’m shooting a puppy or more than one dog, getting the dog to stay focused can be a challenge. It takes a lot of patience. Dogs can also sense if you are a dog person or not. You have to have really love and respect animals to do this.

My advice to photographers considering dog portraits as a career is to follow your passion, work hard, and be original. Take a photography class or workshop, attend a convention like WPPI (Weddings & Portrait Photographers International), or shadow a few photographers whom you admire and absorb as much as you can. Be prepared to put some time and effort into your career. A photographer I apprenticed with when I was starting out once told me that there are no shortcuts in business. In an industry where we all have access to the same tools, it’s very easy to be influenced. The challenge is to be original.

From Claudia Wiens' story on women wrestlers in Mexico, produced at last year's Foundry Workshop. ©Claudia Wiens, Courtesy Foundry Photojournalism Workshop

Miki Johnson: Tell me about how the Foundry Photojournalism Workshop started.

Eric Beecroft: I was thinking a few years ago, I’d been doing photography for about seven years and I wanted to take a workshop. I looked around and there were some great ones, but they were all impossibly expensive, particularly for students. I’m also a teacher, and they were too expensive for teachers too. Then I wondered, how could a local photographer from Latin America or Asia take one of these workshops? They could never afford it. So I thought, let’s just put one on ourselves. I teach photography and history at a small high school where I lead a lot of international trips, so the organization wasn’t that hard.

What has been really amazing is that it wasn’t hard to find people to teach for free. I think instructors are drawn to the notion of doing a workshop for people who are passionate and who they normally wouldn’t reach. The students aren’t all young — last year they ranged from 16 to 65 — and they’re not all trying to be professional photographers, but they’re passionate.

Another of our original ideas was to bring a lot of instructors together for one workshop. Most workshops are several thousand dollars for just one instructor. By having a dozen or so, we can offer a range of classes, lower the cost, and, best of all, create a mini-community that is almost like a festival on top of the workshop.

It was really important to me to create a community where everybody is really accessible. I remember reading a blog by a student last year. She wrote, “I walked into the opening party, and I went, oh my word, there’s Andrea Bruce, there’s Stanley Green, there’s Ron Haviv, and they’re all sitting there just drinking a beer and talking like human beings.” There’s a lot of God factor in photojournalism, and we want to take that away. We want to remind students that photographers are just people.

One thing I’d tell students is, don’t come to the workshop with preconceived notions. And don’t be scared to talk to the instructors. They don’t want to give autographs; they don’t want to be on a pedestal. We start the workshop off with an opening party where everyone’s just hanging out. That always blow student’s mind. If they can get past being star struck, they have the opportunity to build relationships that will last long after the workshop.

This year is going to be even more intimate because we capped the number of students at 100. But slots are still assigned on a first come, first served basis. I want it to be open rather than something you have to apply to. I thought, if a photographer is at a level where they’re going to Eddie Adams or they’re getting chosen for World Press Master Class, then they’re already pretty advanced. There’s this intermediate ground where you’re a beginner or you’re intermediate, you’re coming along, maybe you’re a hobbyist. And there’s nothing out there for that level of photographer that’s affordable.

From Monte Swann's photo project on firefighters from Fenix Ave. in Mexico City. ©Monte Swann, Courtesy FPW

MJ: So what kind of schedule can a new student expect at the Foundry?

EB: You’re taking one intensive class that is six days long. There are several specific classes students can choose from, and the end goal is to show your work to everybody at the final Saturday night show. That might be an individual story or it might be a collaborative effort, like Stanley Green’s class last year that created an amazing group project called Blood on the Floor.

We tell all the students to research stories before they arrive. Bring pictures if they’ll help; get access if you need it. It’s really hard to show up cold-turkey without any story ideas. Some people do anyway, and we try to help them. But the most successful ones either arrive a couple days early, or they get online and do a lot of research to develop a well-honed idea.

I don’t know how they did this, but two women got access to the women’s prison in Mexico City last year. I could not fly from Mexico to the United States and say, I want to go to the prison, give me access. And we had other people riding around with the ambulance drivers.

We like students to think of the workshop as an international photo assignment. A lot of people have this dream of being an international photojournalist. So we say, okay, here’s your shot. Come in, internationally, and do a story. Some students say, well, if I was professional, I’d have a $5,000 budget, and I’d stay in a five-star hotel. We have photojournalists like Andrea Bruce, a staffer for the Washington Post, and  Mike Chavez for the L.A. Times, and they just stand up there on the panel and laugh. They tell the students, “I’m lost half the time. I don’t know what the heck’s going on. People won’t talk.”

Or the students will say, “You’re Ron Haviv, people never say no to you. Ron says, “Are you kidding me? People say no to me all the time.” It’s so important for aspiring photojournalists to see the reality versus their ideas of glamor. You know, we’ve ruined a few photographers. People have said afterward, I don’t want to do this.

But if you’re serious about becoming an international photographer, the Foundry can be like a halfway house. We’re here to help you with the first steps. Student who haven’t traveled, or they’re scared of travel, or they’re scared of shooting internationally — this can bring them to the next level.

As an example, last year some of the students struggled with story ideas. They came in wanting to shoot things like the president of Mexico. You can’t just show up one day and get that kind of access. So we said, let’s ask around. We met a man from Syria who was an orthodox monk stationed at a Catholic monastery in Mexico, because I think they’re running out of monks. He wasn’t even Catholic; he was Eastern Orthodox. It’s a great story. And he let four students stay at the monastery and document their lives. They ended up producing a great piece from that.

Kristen Luce profiled a clown workshop in Xochimilco, south of Mexico City. ©Kirsten Luce, Courtesy FPW

MJ: Why was it important for you to bring in a significant number of local photography students?

EB: This year we’ve got a lot of South Asian photographers coming, and last year we had quite a few Latin American photographers come — that’s what we want. We want them to get access to inspiration, to communities, to slideshows, to classes they normally wouldn’t get. And we also want non-local photographers to learn from the local ones. We tell all students, bring business cards, share them around. I know the connections students made at last year’s workshop haven’t stayed online. People have made friends. People have started dating. There’s kind of a huge web of people now.

We also wanted to help photographers understand what it’s like to work in an area, South Asia this year. We have panels with different photographers and points of view. So if someone is thinking about becoming a stringer there, they can find out what it’s like to work there, what challenges they might face.

We’ll also have one night where we show only work by South Asian photographers, where we try to get them some exposure that they wouldn’t normally get. We had a lot of good things come out of that last year. One amazing photographer ended up getting work with some major agencies, because of meeting people, networking, and showing his work at the workshop.

Then we had a couple young Turkish photographers in their early to mid 20s. They’re amazingly talented, so I won’t say the Foundry made all the difference, but since then, one is shooting for the Wall Street Journal, others are freelancing for the New York Times. One is in Afghanistan right now. They’ve met a lot of people and they’re jump starting their careers.

Soul Of Athens 2009 Trailer from AthensHasSoul on Vimeo.

Miki Johnson: Tell me about the goals of the Soul of Athens project.

Jenn Poggi: One of our fundamental goals is to replicate the editorial experience, whether it’s in the newsroom or whether it’s in a more corporate setting where you’re producing a product. It’s not just about that final product; it’s also about taking a group of people, bringing them together, and going through the process together.

The other obvious goal is to examine the soul or makeup of this unique community. We have to ask ourselves, what kind of preconceived notions do we come to the project with? How are we going to shape this project or allow it to be shaped? And how are we going to present different materials in a manner that’s approachable for the audience?

This year we have broadened the kind of content that’s being presented on the site. There have been pieces besides audio/video and still photography presented in the past, like the first year there was a Second Life component. But this year we are doing it in a more inclusive way. We have several interactive informational graphics; we have written pieces. Sometimes several assets are being packaged to address a specific topic. For example, a piece on drilling oil in Ohio has an informational graphic with it, as well as multi-media still photography video presentations.

The team is also thinking about how to present this material and cross-promote it, so there are more ways to search and access the different pieces that exist. That’s one thing that the news industry is getting better at, but there are still many publications that produce a huge project and a few days after it’s posted, it disappears because it’s not re-promoted or cross-promoted.

MJ: How are the students who work on the project chosen and organized?

JP: The first year, Soul of Athens was produced by a relatively small group, the brainchild of a couple of very talented people. Now it’s grown into this institutional project, with a class in the spring quarter. We meet once a week, as if it were an editorial budget meeting in a newsroom. The team of senior producers had been meeting earlier and we had students present a resume and cover letter about their skills and what they’d like to focus on: producing, content creation, development. We tried to pull in people from all majors — information graphic people, designers, still photographers, videographers, sound people, developers, and coders.

MJ: Regarding multimedia, how do you decide where it works and where it doesn’t, when to do audio or video?

JP: First we created a list of all the different story pitches the students made. Then each senior producer went down the list and grabbed several ideas to help shepherd. Each senior producer met with their team to understand their stories and what particular skill sets each person had.

Now that we’re approaching our launch date, as the content is being brought to final production, we are going back and reviewing each of the pieces as a group and deciding what’s a good mix — of topics, storytelling techniques, and assets. With a complicated project like this, you never sit down, hand out a series of deadlines, and say, we need this many people, these pieces of content. It’s not a scientific equation. It’s constantly evolving. When you’re passionate about what you’re doing, there’s always gonna be a little chaos during that final crunch time. You just have to be able to change on the fly and stay fluid through those moments of chaos.

MJ: How did you think about synthesizing everything together and how people would move through the site?

Soul of Athens Senior Producer Carrie Pratt troubleshoots a quandary with the website.

JP: People were working on design ideas at the same time we were coming up with content. In a perfect world, you would assemble all of the content, then look at it and figure out what’s the best way to present that. But we work like we would in a newsrooms, where lots of these things have to happen simultaneously.

The designers made pitches on how they envisioned the Soul of Athens site coming together. One group of people investigated the texture of this community. What do we see in our environment, both man-made natural? Another team talked about the sounds that are happening around us. Designers also had to consider how to present information in a way that fulfills the basic requirements of good navigation.

We culled the initial pitches down to three, which were presented to the whole group. The class as a whole voted on what direction to take. I think in the newsroom setting, because of time constraints, which are worse than ever, this planning part of the process often gets left out — but it’s so important.

MJ: You mentioned that you have people specifically dedicated to promoting Soul of Athens. What have they been doing?

JP: We’re creating some pre-launch energy with things like a trailer video (above). We looked at places that covered Soul of Athens in the past, as well as places that haven’t. Then we looked at new things that have developed this year, like Multimedia Muse, that are really highlighting great work.

At the local level, we’re making t-shirts for the team; we’re chalking up the sidewalks around the community; we’re plastering Post-Its with a slogan and logo around town. There’s a Facebook page and a Twitter feed. There was also a postcard campaign where postcards were created inviting members of the community to contribute their ideas about what the Soul of Athens is. They could write or draw something, then drop it in a post box and have them sent back to us here on campus. Eventually that will become it’s own piece of content on the website.

An image from the ILCP Borderlands RAVE. ©Krista Schlyer

Miki Johnson: How did ILCP decide it wanted to focus more on social media like Facebook and Twitter, as well as online community building?

Trevor Frost: As a young photographer and explorer, I’ve had to spend many hours networking to get to where I am now. So when I joined ILCP as the Director of Rapid Assessment Visual Expeditions, I thought it would be great to make a online avenue for others like me to meet and work with the accomplished photographers, scientists, and explorers that make up our organization.

ILCP already does a good job at facilitating communication between members, especially our emerging league and experienced fellows. But ILCP members have little communication with others who aspire to be photographers or conservationists, yet are not quite skilled enough photographically to be a member of the ILCP. By providing a social media platform for this communication, we can link less experienced photographers, explorers, and scientists with members of our group who are very experienced. This will help support new talent, create a community beyond membership in the ILCP, broaden the reach of ILCP, and, we hope, lead to higher conservation achievements.

From the ILCP Borderlands RAVE. ©Krista Schlyer

MJ: What online tools is ILCP utilizing to extend its communication?

TF: ILCP is focusing on Twitter and our new online magazine/blog to generate a community and to catalyze connections between conservationists, scientists, and photographers. With the online magazine/blog we hope to create a digital outlet that photographers will want to be published in, something they want to put on their resume. We also hope it becomes a platform for communication and critique, and offers a place to publish stories that have been rejected by traditional media.

On Twitter we are starting off by posting links to websites and news stories that feature ILCP or its photographers, affiliates, and partner organizations. Eventually we will expand this to include a wide range of interesting conservation topics. People only want to follow Twitterers with the most interesting updates.

One major goal of all of this is to drive increased traffic to our websites and multimedia pieces, which help disseminate conservation messages. The increased web traffic should also help us forge new relationships with corporate partners by offering an opportunity for brand exposure. At this point ILCP’s involvement in social media is in its infancy. Aside from our followers and fans increasing on Twitter and Facebook, we have not seen direct benefits yet. We do, however, expect to see benefits over the course of the next year.

From the ILCP Borderlands RAVE. ©Ian Shive

MJ: Why did ILCP decide to focus its resources on social media and online tools?

TF: When people ask how they can help non-profits they almost always hear: Please donate. This is frustrating. People want to get their hands dirty. Many of the most successful conservation projects involve citizen science and participation. When people have a chance to work along side well-known scientists or photographers it, makes them VERY excited about the subject and, I believe, it motivates them to become more involved, including donating money.

ILCP membership is based heavily on one skill — the ability to produce stunning images. Thus the ILCP can seem elitist. We realize there are many photographers who take brilliant images and work very hard on conservation who are not quite to the standard of ILCP, but who could still benefit from working with ILCP in some way. Using social media, we can create an extended ILCP community without actually extending membership.

We hope that this will help our followers grow as photographers and conservationists, so at some point they can join ILCP as a member. This also fosters communication, moderated by ILCP, between emerging photographers and the extremely talented members of the ILCP. All of this empowers conservation. The bigger the army, the better!

MJ: Have ILCP members embraced this new social media initiative?

TF: I don’t have any concrete numbers or names but in the last two months I have noticed, especially on Twitter, more of our members tweeting. Even some of members with more years under their belts.

There are certainly a few of our members who are quite skilled with social media tools. Not surprisingly, most of them are our younger members or emerging members. A few names that come to mind are Chris Linder and Ian Shive. Both have helped ILCP produce the first Rapid Assessment Visual Expedition blog (Borderlands RAVE) in addition to a few other projects.

There are two upcoming Rapid Assessment Visual Expeditions (RAVE): one to the Flathead basin in British Columbia in July 2009 and one to the Yucatan Peninsula in September 2009. Stay tuned for a RAVE website with field dispatches, the ability to track expedition members, and live photos and video.