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One of the most important features of the blog format is this ability to have a comment thread, this feedback with the readers. As a photographer I’d never had that before. When you publish something, you know people write letters to the editor and maybe weeks or months later you might get a few letters. But that’s very rare and remote. Now it can be instantaneous. We forget very easily what the average person who’s not a journalist, when they pick up a paper or they go online, how they approach the imagery. This is what Michael’s site is all about to begin with, but it’s especially important with the original photojournalism work we’re doing.
It’s been educational for me that this is what “normal” people think about when they look at pictures, which is not the way we as professionals look at pictures. We’re really jaded. And we have a huge opportunity educate our audience; they can be really surprised. If I put up a little diary entry, for example, of how I work in Iraq, or being on the campaign trail, readers are amazed. For photojournalists, we think, of course, you have to get a fixer, you have to get a flak jacket, we don’t think twice. But the average person, they’re not thinking about that at all. They only see the results of our labor, they never really understand how we go about doing it. And when you give even the most basic of explanations, then that whole conversation starts. We have found specifically on this blog a tension and dynamic between photo people and political junkies, because it is a political blog. It’s telling how people who are really politically savvy can be very naive photographically, and vice-versa.
I would be lying if I said I didn’t read the comments on my images. Photographers are like children in that sense. We crave praise and hate criticism. And we’re insecure about ourselves. I mean, if some total stranger says, wonderful picture, you feel good, even though you have no idea who this person is and why they say that. And also if some other stranger says it’s terrible, you feel bad, even though they might be blind for all you know. So I read all the comments on BAGnewsNotes, and I will on RESOLVE too!
But most of the comments on BAGnewsNotes are more of a political nature, using the photographs to inform the debate. At least I don’t have to worry too much about my “photographic” pride, especially at something like the DNC, which we’ve all seen so many times. How do you take pictures at a convention that aren’t boring? I think I spent most of my time just trying to make good pictures. I read the comments, but that doesn’t change what you do the next day because you know you just have to go out there and try to make interesting pictures.
Making images for BAGnewsNotes is a unique way of working with an editor. Although it’s Michael’s site, we’re both pioneering a new format, so I have more of a stake. It’s more of a cooperative situation rather than me working for a boss.
Traditional media can be very hierarchical. I’ve had a lot of assignments when I felt like the editors were my bosses and I couldn’t offend them or differ from their conception of the story too much. Of course, when you trust them and they trust you, then you can really speak freely and there’s a give and take. That’s how I’ve felt with Michael. He’s comfortable criticizing what I’m doing, and I feel the same way talking to him. So we have more ability to do that than might be typical in our industry.
I do have to point out, though, that sometimes there are great people, with imagination and vision, like Jamie Wellford, international photo editor at Newsweek, with whom I also have that relationship, because fundamentally it’s just good people that really matters.
Also I know that we can screw up more more, because we’re still at the beginning of this. If we make mistakes, it’s not so horrible because we are trying to break new ground. It’s not going to be perfect; it’s just the two of us. We can’t be perfect in everything we do. And that’s OK in a way that it wouldn’t be for Time or Newsweek.
I also believe that the work I’ve been doing with Michael is indicative of changes in traditional media, where photographers are being seen more as reporters and analysts. Last year I was in China and I covered the Sichuan earthquake. Because I ended up being on the phone a lot with editors and reporters, they started giving me credit on print stories, in part because they have to be more accountable about giving credit than they used to be.
Increasingly, whoever is out there, if you can verbally report on a situation or figure out what’s going on, that’s going to go into the mix, because things happen so fast now. It’s not like the editors and reporters have the luxury they once had to wait until the end of the week to figure everything out. They have to have the story together very quickly. Even weekly magazines don’t have the long deadlines that they used to.
As a photographer, you’re out there seeing things. And the desk views your pictures relatively quickly, which is another source of information for them. In fact, not only are we becoming reporters, we’re also becoming our own technicians. A lot of photographers I know record audio to do multimedia as well as take still photos. We’re becoming this one-person multimedia insanity. You can’t possibly be at your very best trying to do three or four tasks at once. But I think in some ways it’s good, if it means photographers are being taken more seriously as observers and reporters.
On the other hand, nobody is paying us more for our increased responsibilities, and that’s true not only for photographers but for everyone in this era of bankrupt news organizations and newspapers closing down. And ultimately that is the bottom line: if there’s not enough money to pay us or our expenses, then the coverage simply won’t exist, whether in traditional or new media. Enthusiasm, volunteerism, and the sheer love of our craft can only take us so far. It is my hope that we figure this out sooner rather than later; it’s all over, otherwise.
The biggest continuing problem is that, although Michael has established himself as a non-profit, and fund raises in that sense, let’s be realistic: This is a tiny, tiny amount of revenue coming in compared to traditional media. So while he has been able to pay, to support what I’ve done and what other people have done in terms of our original contributions to the site, thus far that remuneration has been more symbolic. I should say it’s more than symbolic, because when you consider how little the magazines pay these days, even to get the equivalent of a couple of day rates is actually pretty significant. But at this point I can say it still doesn’t replace getting a traditional assignment.
Like everybody else, we’re trying to figure out how to make money on the Internet. Major newspapers and magazines are going bankrupt every day; they don’t have a clue what to do. Presumably they tried their damnedest and hardest, hired the best people they could, and still they fail. So our task is exceptionally daunting. But we have the advantage, at the moment, of being lean and personal and we have the faith of idealists and revolutionaries. But will that be enough?
The reason I’ve done it is there is hope in this model. Of course right now we’re not making a lot of money, and we’re barely breaking even. For example, we spent a week at the DNC in Denver. We were able to post dozens of images. The content we published was really strong. But to field an operation like that costs money. It would cost a lot of money for Time magazine, and it cost a lot of money for us. So Michael was able to throw some money my way to pay for lodging and transportation and also a little bit of money so that my time isn’t entirely volunteer, but at the end of the day it cost thousands of dollars to do that. And of course we can’t really compete with Time magazine. But in terms of what we’re able to do on-site, the level of discourse and the level of imagery is excellent. What the blog medium allows us to do is very dynamic. I think it’s the future of our industry.
We’re doing a lot of great work, but we’re still at the very beginning. During the DNC Michael was getting, I think, one day 40,000 hits, which actually crashed the picture-hosting server for a while. So we make mistakes, which we know we have to avoid in the future. But in a way I think that was very encouraging. If you have 40,000 hits, it’s not the million people that read the New York Times or Time magazine, and in that sense it’s very humbling. But 40,000 people who are actually going to go to a website, they actually care. They are committed to seeking something, as a opposed to all those copies of magazines and newspapers that circulate, but do people really care what’s in a paper at any particular moment? Whereas the people that come to our site, we know that they care, because the Internet being what it is, you don’t go anywhere on the Internet unless you really want to see what’s there.
At the DNC, typically we would talk in the morning. Michael was there with his son, who works for Talking Points Memo, so the two of them were in what’s called the big tent, which is the press tent for bloggers. They were live-blogging the event and keeping an eye on everything going on, and they would text or call if they saw something I should cover. I would do the same for them. In the morning we would discuss things on the calendar, and I would spend the day doing those things. It meant not sleeping a lot because the big speakers were in the evening. We were working from 9am to midnight. We would meet in the evening and discuss how to we were going to put everything up on the site.
Basically I said to Michael, I trust you as an editor. It’s your site. If I file a picture to you, it means I’m willing to have you use it. Obviously you can’t file every picture. And actually I think it was a real learning experience for him as an editor. Because at the beginning he was using every picture I sent him. And I said, you don’t have to do that. Nor do I think we’re serving ourselves well by doing that. If we do four pictures or three pictures or one picture, sometimes it’s a lot more powerful than doing a 15- or 20-picture slideshow. So we talked about that a lot, and he got more comfortable being a kind of editor. And of course he’s wearing so many hats at once and ideally he would have a bigger team; there would be someone who’s thinking about aesthetics, someone else doing analysis, someone else doing really technical stuff — and then at that point you really are getting to be like the New York Times. You’re really starting to emulate how traditional media works.
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