livebooks blog

Not even sure what a ‘brand’ is in the context of your solo career? Put simply, it’s the way you present yourself to your clients.

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As Cultural Director at Magnum Photos in London, I’ve had a lot of experience of proposing work to venues both in the UK and abroad. Promoting a project for exhibition is aided hugely by a good network of contacts, however, there are also things you can do even if you’re starting out. Following are some points to bear in mind with regards to the process.

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Editor’s note: Dan’s words of advice were featured in liveBooks latest report, “8 Blogging Truths for Creative Professionals.” More of Dan’s honest and heartfelt narratives can be found on his blog at http://smogranch.wordpress.com.

My earliest memory of writing is from elementary school. In a small, spiral bound notebook, I managed to compile hundreds of pages about a group of mushroom people.

I was convinced of its brilliance. Then I promptly lost the notebook. Note to us all: backup your work. I didn’t write for the next twenty years, but as I began my photography career, something changed in me and writing on a daily basis became a part of my life. But let me be painfully clear. This was not a choice I made. This was something I had to do.

There was something inside of me that needed to come out and photography was not enough, still isn’t enough. I remember my first, adult journal, or diary, or whatever you want to call it. One of those black and white speckled jobs from the supermarket, a “composition book,” I think they call it.

I began to fill them.

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As some of you may recall, we recently conducted a survey centered on blogging and the habits of bloggers. We wanted to know why you blog (or don’t), how often you blog, how you promote your blog and more. The results revealed key insights into the blogging world of creative professionals, and we gleaned several important truths which we have captured in our new paper, ‘8 Blogging Truths for Creative Professionals.’

The ‘8 Truths’ help guide you through the world of blogging, provide advice on how to leverage your blog to help grow your creative business and feature tips from influential bloggers in the creative community such as Vincent Laforet and David Airey.

From our survey results, it is clear that most of you experience frustration with how to approach blogging and our belief is that this then deters you from setting up your own blog.

Now, I know that you (like us) hate the idea of ‘shameless self promotion’ – but I think this is one of those exceptions and you will be happy to learn that we now offer a solution to this problem with liveBooks Companion Blogs.  No longer is there any need to spend hours trying to find a template that ‘kind of’ looks like your website, or toil through the troubles of hosting your blog in cyberspace.

While this is an answer to just one of your blogging qualms, we know there are several other concerns you and thousands of other creative professionals face on a daily basis, which is why we encourage you to take a peek at our latest blogging report. Let us know what you think about the report. Do you agree with the truths? Do you have any truths to add to the mix?

If you want to read the paper in it’s entirety – follow this link and request the paper.