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We recently spoke with Emilie inc. photography founder Emilie Sommer to learn how she has successfully marketed and branded her photojournalism wedding studio over the past seven years. Now, we’re sitting down with commercial advertising photographer Jeff Thayer of  Jeffrey Thayer Photography, a studio based in Los Angeles, California, to pick his brain about how he has integrated his online and offline brands.

Jeff, who is a liveBooks customer who also works with our partners Agency Access and Moo, says, “Having a strong personal vision and having consistency to your brand is what’s going to get you jobs.” He attributes much of his success to his use of Moo business cards. Click below to briefly listen to what Jeff has to say.

Jeff Thayer on Brand [Short] by liveBooks

If you’d like to hear the full podcast, click here.

We are moving to sharing business stories with podcasts, so you will hear first hand what photographers and creative professionals are saying on a range of topics with relevant, easy-to-implement tips and tools to make their businesses more profitable!

In this story, we caught up with Emilie Sommer, the founder of emilie inc photography, a photojournalism wedding studio based in Portland, Maine, to learn how she developed her brand and integrated it across all online and offline channels.

We’ve posted a quick snippet of Emilie’s podcast below. If you’d like to learn more about how she developed her chocolate brown and pink polka dot look or what she’s doing to grow her business, click here to listen to the whole podcast, which is housed on our “Success” page.

Hear more about what Emilie has to say about online and off line Brand integration here.

Brand – Emilie Sommer – Sound Bite by liveBooks

Brand – Emilie Sommer – Full Interview by liveBooks

Bio writing. Ugh. We know. If you can’t convince someone else to do it for you (we suggest your grandma – she’s probably got great grammar, and she loves you unconditionally), then maybe these tips will help…

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Whether setting the mood or creating an audio under track to support your images, having music and audio on your site can help reinforce your message.  Images and information have now been uploaded, time to create a mood with some audio on your site.

liveBooks editSuite allows you to upload audio files to be played across the site or on a specific page or portfolio.

Create a specific mood with music for your work or have the audio file compliment the story being told with the images.  We suggest that, as an artist, you respect the rights of musicians and only use music that you have the rights to. We have created a relationship with TripleScoopMusic, access Triple Scoop from this page, to automatically get a 5% discount on any purchase.

Check out this site to see how they incorporated audio to complement the story being told with the images.