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Covenant House headquarters in Manhattan during a candlelight vigil for homeless teens. ©Nina Berman/Do1Thing.org

Miki Johnson: Tell me how you’re working with other non-profit organizations.

Najlah Hicks: We’re working with two major non-profits. The first and the biggest is the Covenant House International. Covenant House is the largest provider of services to homeless teens. Our second partner is StandUp For Kids, which is an all-volunteer group that helps teenagers on the ground. We believe that in order to produce good work, we have to partner with a non-profit that is on the ground every day and has a long history of working with this population.

Again, we’re not experts on homelessness. For us, it’s very important to figure out who the expert on homelessness is and then partner with them. Working with those organizations gave us access to kids that we would never have access to otherwise. We ended up partnering with over a dozen non-profits. But the biggest is Covenant House, and we drove all donations to them.

All of the photographers or editors we work with, even Pim Van Hemmen and I, the co-founders, we’re all volunteers. We raised –- we’re still calculating what’s coming in –- but we know so far about $30,000 in cash donations, and tens of thousands of items were donated nationwide. And we didn’t charge Covenant House a penny.

Our idea for long-term is to pick a cause each year. It could be AIDS, it could be cancer, it could be famine, but always something that affects youth and children. Then we find who’s doing the best work in the non-profit world and we partner with them.

MJ: I was blown away to see the big names on your list. Why were photographers and editors so eager to collaborate with you?

NH: A lot of people thought we would have to give them a hard sell. I didn’t have to give them any sell at all. We asked somebody and boom, they’re already on top of it. That’s how we ended up with 32 Pulitzer Prize winners and 75 editors, photographers, and designers.

Leandra Hollaway and Michael Cunningham check out their new room at a friend of a friend's. ©Judy DeHaas/Do1Thing

We started off with photographers we had worked with at the Heart Gallery. Nina Berman, Mark Peterson, Ron Haviv, many of the VII photographers, Martin Schoeller, Bob Sacha. Those guys knew first-hand the power of what they’re doing. The kids that they photographed at the gallery are getting adopted. So when I told them, look, this is what we want to do, it was an immediate yes. Then they contacted their friends, who contact their friends, who contacted their friends. It took literally less than two weeks to get a phenomenal team to come together and do it all for free. If you were to quantify what this would cost, it would be a million-dollar project.

And now these photographers want to go back. They want to do more. They want to follow these kids. Want to know if they can stay long-term. This photographer Mark Peterson was shooting for three months, documenting this one teenager, and will continue to document her. He’s looking to do a two- or three-year project on her. Again, all for free.

I think what happens is, when you get to the point when you’re in your 30s, 40s, and 50s, you realize you’ve covered everything that you can cover: famine, wars, floods, fires. You get to the point where you ask, When I leave this life, what do I want to be able to say about my work? Yes, I documented history. That’s great. But how much greater is it to be able to say that I changed the history of a life?

Floodlights light up the twilight sky on the Coast Guard icebreaker Healy. Photo by Chris Linder, WHOI

It’s 11pm, and the sky has just melted into the electric blue of twilight. I’m covered head-to-toe in fleece but the wind is still sneaking chilly fingers down my back. Stretched out in front of me is 420 feet of US Coast Guard icebreaker, and at my back is the ice-covered water of the Bering Sea. The crew has just turned on the icebreaking floodlights, and the beams stab out into the night like dueling light sabers. All I need now is for the ice to cooperate. Too much sea ice, and the vibration of the ship’s hull crunching through it, will destroy my 6-second exposure. I wait, gloved finger on the cable release and my other hand on a tripod leg, until I feel the vibrations subside. The ship turns, the full moon slips behind a cloud… Click. Mirror up. Click. Shutter open. Thunk. Shutter closed, mirror down.

This first week has taught me that the best light in the Bering Sea happens after the sun goes down. For the first five days, we had nothing but lead-gray overcast skies. I can only do so much with a plain white, no-contrast background. Night to the rescue. As soon as it started to get dark on that first night, the deck lights came on and bathed the scientists and sea ice with beautiful light. Since then I’ve spent as much time as possible shooting the “available darkness” between dusk and dawn.

Speaking of dusk, it’s getting late, the ship is stopped, and instruments are about to go in the water. It’s time to zip up the exposure suit, pull on my waterproof, steel-toed boots and hard hat, and hit the deck with shutter blazing.

A frame grab from photographer Martin Sundberg's first video project. ©Martin Sundberg

MJ: You mentioned that you found yourself making the same “Martin Sundberg” images with the video camera that you would have with a still camera. What do those look like and how do you recognize them as your signature look?

MS: This first foray into video felt like a seamless transition from shooting photography, and a lot of that can be attributed to the Canon 5D Mark II. It was amazing to use the tools I’ve always used, in terms of the feel and function of a still camera, and do this entirely different thing with it. For me, this really facilitated a consistency in my vision. In my still photography, I try to use the elements of the moment, exploiting light and weather whenever possible, to add to the photograph. I also am often trying to capture motion and distill that feeling into a photograph.

When it came time to post some teaser videos on my blog, I went to pull some frame grabs to situate next to the videos, and that was when I realized I had shot the video footage in the same way. This is an intriguing revelation, and I’m excited by the idea of moving between the two mediums for a client, creating both stills and video for a campaign. This also reminded me that the creative process is really a series of choices. Planning sometimes precedes these choices, but very often it’s a matter of simply reacting to what’s in front of the camera at that moment.

I now understand photography and video as having a more synergistic relationship. When I bring elements together that I’m passionate about — light, water, inspiring people, and evocative environments — I tend to act in a way that defines and supports the style that I’ve developed through many, many experiences with the camera at my eye. Being facile with both mediums is just another way to keep exercising, challenging, and honing the process of seeing and creating images.

MJ: What did you learn from this shoot and what advice would you give to photographers going out on their first video shoot?

MS: When the project concluded and we all went back to our respective parts of the country, I realized how much I love the still image. I continue to be excited about the outcome of this project, but I was honestly shocked to discover that I didn’t have a body of still images after all of that effort. Of course, I knew I logically hadn’t been making still pictures, but I did feel a pang of regret for not having a second body of still work. No prints, no stock, no licensing usage for my clients.

A week after the shoot, I was fielding calls from magazines specifically interested in the triathlete project and I have almost nothing to offer them. Typically, after a personal shoot like this, I would be able to field those requests. With that in mind, I’ll definitely try and schedule a couple of days for still photography on my next personal video assignment. And in the meantime, I’ll begin exploring the portals that exist for distributing video pieces in similar ways.

I would advise anyone moving into video to assemble a good team. For me, I like to have the flexibility to be quick and nimble with my team, so for this type of project, I’d make sure to include an assistant, a stylist, a sound person, an editor, and the models. That would be a bare-bones assembly. You don’t need an army, just a few enthusiastic and interested people. I love the collaborative process because when you get a few good people together, each with his or her own expertise, it can be like igniting a haystack of ideas.

Images of homeless teens by Jay Fram (left) and Martin Schoeller for Do1Thing.org. ©Jay Fram/Do1Thing and ©Martin Schoeller/Do1Thing

Miki Johnson: How did Do1Thing start?

Najlah Hicks: Back in May, 2008, after 25 years out of school, I went back for my master’s degree in multimedia. Do1Thing is actually my master’s thesis at Parson’s. I was planning to create a long-term documentary on what happens to kids who never get adopted.

Pim and I had co-founded the Heart Gallery of New Jersey, where professional photographers take pictures of children in foster care, in hopes that people will be drawn to the pictures and seek out these children and adopt them. We shot about 350 kids in 2005, and in 2007 and 2008 we shot another 100 of what the state calls the “hardest to adopt.” They have lived in foster care the longest, they have multiple siblings, or they are older kids. We were wildly successful. Over 150 of those kids have now been adopted. Today a third of all inquiries for foster care adoption in New Jersey come through the Heart Gallery of New Jersey website.

Then, our last project that we shot, we were seeing that a lot of the kids were older, 15, 16, or 17, who were about to age out of foster care. And there are 25,000 kids nationwide aging out every year, and about 40% end up homeless. That’s where Do1Thing started. That initial idea to document homelessness turned into: We can’t just document it, we have to do something. How about if we do just one thing? And that’s how Do1Thing was born. We launched Do1Thing on February 14, 2009, but it wasn’t just a one-time thing. We are currently working to get official non-profit status, create a traveling gallery, continue to raise awareness, and find funding. So while the fury of our launch is over, that was just the beginning.

Our larger goal is to put together this multimedia, multidisciplinary group that will tackle the big nagging issues that are affecting teens and children. They’ll go in there and come back in a very short time with a comprehensive focus — that’s exactly what we did with this first project. We targeted teen homelessness and within eight weeks we put up a massive amount of quality content documenting teen homelessness around the country. We feel like, there are all these social dilemmas that people just don’t know about, until someone brings them to the forefront.

Another good thing about Do1Thing is that we recognize that we can’t solve the problem alone. We’re not smart enough. We don’t know enough about it. We don’t make the legislation. But what we can do is raise awareness. I hope we change the face of what a lot of people think homelessness is. It’s not fifty-year-old drunks on the side of the street. Today more people are homeless than any other time in history, even the Great Depression. And 1.3 million of them are children.

The results of this first project varied by location. A lot of it depends on how much the local non-profits were working to get the word out. Some worked feverishly — they understand the value of being able to use Do1Thing as a vehicle to spotlight the issues they’re working on. Others are leery because they don’t know us. But the first project was a great success. Our website is now averaging six to eight thousand hits a day. A lot of national homeless associations are linking to us, and asking us to link to them.

MJ: What are you and the Do1Thing volunteers doing on a daily basis now?

NH: We’re editing –- we recieved over 125 gigs of JPGs in 48 hours, which is tens of thousands of images. We have six or seven editors who are editing every day, and we’re adding new content to the site every day. We want to get the word out there, so we’re considering festivals and traveling galleries. Anything that works. We also want to print images for each one of the non-profits that we partner with so that they can have this work on their lobby walls.

Of course identifying sources for funding is a constant process. We would love to be able, five years down the road, to fund independent projects for photographers. Five photographers to work on AIDS; five photographers to work on cancer; five to work on water-borne diseases. To produce great work that will create significant social change, that’s our long-term goal.

Non-profits need this kind of powerful visual content, if they’re going to succeed. For organizations like the Covenant House, 80 percent of their funding comes from direct mail marketing and 80 percent of their donors are over 65 years old. Before Do1Thing, the Covenant House knew very little about social media. They didn’t Twitter. They had a small Facebook crowd. In the 48 hours after the Do1Thing launch, the Covenant House’s YouTube channel was the most-watched non-profit YouTube channel in the world. But they didn’t know about any of that before working with us. They had no concept of blogging, Twittering, Digg, del.icio.us, and all the social networking sites. I think non-profits need to start utilizing those tools and exploring their potential for fundraising.

Do1Thing is not yet a non-profit. We’re applying for non-profit status, and we’re partnering with non-profits, like the Heart Gallery. Right now we’re a project of the Heart Gallery. But it will become its own non-profit, hopefully in the coming months. And then we imagine Do1Thing becoming a kind of consulting agency for non-profits. Again, we’ll shine a light on a cause we believe in. Then we partner with non-profits and take over the multimedia from them. Like with Covenant House, in a very short period of time we can put together a comprehensive multimedia presentation on any social dilemma.