livebooks blog

Abay, 28, Awash Fontale, Ethiopia ©Phil Borges, courtesy CARE

Miki Johnson: How did you first come across Phil Borges and his work? Did he make contact with you first?

Valenda Campbell: I’ve been here at CARE since 2001 and part of my role is to find photographers to represent our work. My associate photo editor at the time, Jason Sangster, and I were familiar with Phil’s work, through his Tibetan Portrait and Enduring Spirit projects. This was I guess around Spring of 2004 and we were looking at his work and saying, wow, his style of photography really captures that connection that we want our supporters to make with our project participants. And the way he was able to concisely give the viewer a glimpse into that person’s life and their world was just great. So we said let’s call him up and see if he’d be interested in working some with CARE. So Jason contacted him and we set up a conference call.

We got on the phone and told him what we were about. We let him know that we were really interested in working with him and asked if he would possibly do some work for CARE to help us get our message out. He was interested. I think Phil really connected with the fact that we work primarily with indigenous communities in developing countries and emphasize work with women and girls. He had been photographing indigenous communities for years and he already knew, from all of his travels and his previous projects, how women and girls who are usually marginalized can really influence their families and communities if given the opportunity. So it was just a really good match, and we began talking about what we could put together. What do we want to do? What do we want to accomplish? And that’s how it started.

MJ: And what did that conversation sound like when you guys started to talk about your goals and what you could do together?

VC: We familiarized Phil with everything CARE does, all the variety of programming we do, including microfinance, education, HIV/AIDS, maternal health, emergency relief, the whole gamut. We explained how, at that time, we were beginning to place new emphasis in our communications around CARE’s work with women. Our development work had evolved over the years, and we realized that CARE’s most successful programming was centered around the empowerment of women in the communities where we work. And that really struck a cord with Phil.

He’s a busy man, and he’s not one to just sort of take on a random commission here and there. He was really interested, but if we were going to do something, he wanted it to be a project. If he was going to commit some time to it, he wanted to have really specific outcomes in mind. And he let us know that the message that we had to deliver and the kinds of projects we were talking about was really meshing well with what he was looking to do for his next big project. He talked about everything he’d learned and come to realize through his work with these cultures and that he felt our messaging around women’s empowerment captured that. More »

One of Robert's images from the Tongass Rainforest. ©Robert Glenn Ketchum

Although there is always the fluke opportunity for a picture book to sell hundreds of thousands of copies, like Yann Arthus-Bertrand’s Earth From Above, or Ernest Haas’s The Creation, the likelihood of that happening is one percent. The rest of us are pretty lucky if we sell 25,000 books — we’re actually pretty luck if we sell 10. And then if you narrow your market by trying to intellectualize anything, or in particular politicize anything, to take it anywhere other than just a pretty picture book about a popular theme, then you lose even more of the market. Your publisher’s not interested. Your bookstores don’t respond in the same way. Your readership gets smaller. And don’t forget that when you publish a book, it goes to the first tier of distribution, and that’s national, then the price usually doubles. Then it goes from there to the smaller distributors, and then the price increases again. Then from the smaller distributors it goes to the bookstores. If the bookstores take it, it’s maybe two copies, and it ends up spine-out unless the publishing company has paid for some kind of display. So now you’ve got this book you’ve put years of effort into, photographing, editing, publishing. Plus the cost. And it ends up spine-out in some bookstore. If you’re trying to change anything, especially change the world in any way, it’s not likely it’s going to happen at that pace.

I learned a lot about this with The Hudson River and the Highlands, my first book with Aperture. I met Aperture through the Lila Acheson Wallace Fund, which commissioned Stephen Shore, William Clift, and I to photograph the river. My images were pretty confrontational and political, so when I originally presented them to the Wallace Fund, I said, I recognize this is not what you gave me the commission for. You don’t have to use them, I just want to show you that I’m doing them. And they said, these are the ones we think are the most important, because they were working form a conservation perspective.

From there I was introduced to Aperture. It didn’t take me very long at Aperture to realize the frustration of publishing a book and having the limited exposure and sales. We still did well, we sold over 10,000, but only because it was Hudson River and New York. Michael Hoffman, the former president of Aperture said to me, “You take away part of your market by putting these politicized photographs in, but I understand the foundation is supporting it. It’s a kind of corruption of the coffee table book, so I guess it’s interesting that we’re doing it here at Aperture.” And that’s how it was viewed. My further frustration was that the book didn’t reach a wider audience than the Hudson River lovers. It didn’t reach the conservation audience I wanted, and it didn’t really comment on Regan’s take on the Clean Water Act, which was what I kind of implied in my essay.

Another, less idyllic image from the Tongass. ©Robert Glenn Ketchum

So when we came to the table with the Tongass rainforest book, again I was working with Aperture. This time I was determined to be more strident in my political content and to look at book distribution more realistically in terms of what I expected to sell and get from a royalty. First I said, I think this minimal royalty for sales, which is all projected out over years, is a joke. How much are you going to give me, if you added it all up? And usually you’re lucky if it’s between $20,000 and $50,000. I said, how about you give me that in books at cost? I do lectures and workshops for non-profit fund raising and things like that where I will sell my books, and I agreed not to poach their bookstore sales by selling at retail. And then I would just go away, and they’d never have to pay me a royalty or anything, I just get those books free. Well Aperture was happy to do that and I was happy to get free from Aperture’s bureaucracy. In particular it allowed me to hand out books when I felt like it because they only cost a couple bucks.

Having published the Tongass book, I wanted to change the way it was distributed. So I approached foundations in the conservation community. I struck an agreement between one of the foundations and Aperture to buy books at cost (about 800) so that they could be handed out in Congress, not only to members but also their legislative assistants. And Aperture agreed. That was Aperture’s first introduction to the idea. So that happened with the Tongass book, and we got it handed out in Congress and widely distributed through information networks like Natural Resources Defense Council and Earthjustice that needed it as a visual imaging device.

An image from Robert's Overlooked In America book. ©Robert Glenn Ketchum

From the time we published that book in ’86, the presence was accumulative, sort of a ball going downhill, gaining momentum. And in 1990 we passed the largest timber reform bill in history of United States. The book was not the sole element that made that happen. It was all the people working on the project. But it gave them something to carry around in their hands to say, this is what it looks like, and, more importantly, this is what’s being done to it, because the clear-cuts were in the book. And the industrial log yards and people being displaced in the fishing industry were in there. So there was challenging stuff like the images I’d integrated into the Hudson book, but more stridently so, and the essay stopped beating around the bush and came out and called a spade a spade and got a lot of people in trouble. It was a real political advocacy books. It probably had a very limited market in terms of real picture book marketing. Yet it had a huge life, and went to a third addition, 50,000 copies, but mostly by handout, request mailing, website sales, and foundations networking. The group I did all this with is the Macintosh Foundation; they also helped with the distribution in Congress and they helped underwrite the traveling exhibition that showed at the National Museum of Natural History on Earth Day. They operate some boats in Southeast Alaska for recreational use and they appreciate the eco-tourism value of the land as opposed to the log-it-to-death aspect.

That opened the door to my ensuing book with the Akron Art Museum, which resulted from a commission to photograph the newly created Cuyahoga Valley National Recreation Area. The book, Overlooked in America, went beyond the context of Ohio and examined all federal lands in North America and the way they were being mistreated. Aperture was also the publisher on that production, and their literal words were, “This book is so bitter, we can’t imagine a readership audience.” And they didn’t want to run it. So my funders said to Aperture, if somebody paid for printing costs, would Aperture help distribute any books? And Aperture said, probably just 1,000. So we ran 10,000 and distributed the rest to the environmental networks. And those books were on the front lines of battles about mining, about parks — they even got handed out in Alaska when the battle started over the mine in Bristol Bay. I’d done a completely different set of books there, but they still found Overlooked in America useful to hand out. So these books have another kind of life. They live on the shelves, but they have another life where they serve advocates. But they don’t get out if you don’t take them out into that advocate world.

A local woman at the Amber Fort in Jaipur poses for money. "Such a bummer," Ed says. "It reminds me of how the world has become spoiled." ©Ed Kashi

1/6/09

What strikes me about being in India is the growing gap between village and city life. City life is dirtier and more chaotic. People are drowning in their own excrement and sullied air. The calm of silence is hard to find, and the constant blaring of horns and the sounds of a civilization on it’s out-of-control march towards modernization leave me questioning the future of mankind.

Rural life is simpler, often set in magnificent landscapes and rich environments, yet impossibly poor by first-world standards. There are too many children, not enough education and health care, and a toughness to daily life that leaves me feeling as uncertain about the fate of man as the city does. If India represents the future of human civilization, an emerging economic superpower, I fear mankind is doomed on this earth. The common denominator between this imbalance and the one I’ve witnessed so graphically in the Niger Delta is a clear lack of sustainability. The more I travel the world with my peering eye and my questioning mind, accruing a privileged wealth of firsthand knowledge, this lack of sustainability is my overwhelming impression.

A Hindu god immersed in rose petaled water. ©Ed Kashi

From my upper-middle-class-but-progressive New Jersery neighborhood to the oil-spoiled countries of Africa and the Middle East, to the overpopulated India and China, to the dirt poor communities across the globe, particularly in the southern hemispheres, we have created an international human community that is in imbalance and cannot possibly sustain itself from the point of view of resources, pollution, overpopulation, and the associated social, economic, and environmental strains. Unless we change our ways fast, failure seems to be the only outcome. Maybe not in my lifetime, but eventually.

These thoughts leave me less than sanguine about life, yet on a daily basis I also witness the spirit of human ingenuity, the life-sustaining power of people’s survival instincts and the glimpses of solutions, both on a small community level and at a global level as practiced by the most progressive corporations and institutions. Take for instance an initiative we learned about, which preserved and developed medicinal plants and herbs native to this Rajasthani community. They have created a nature preserve dedicated to this cause, thereby providing income for the community. While being a photojournalist can be damaging to one’s sense of hope and drive you into a deep hole of despair, there are also uplifting moments and glimpses into how people survive and help one another. It’s this constant cycle of destruction and renewal, part of the life cycle, which I get to witness on a constant basis through the privilege of my roving observations.

Students on assignment at the National Geographic Photo Camp in Rajasthan, India. ©Ed Kashi

Every National Geographic Photo Camp I’ve worked on has impressed these notions upon me, and as I get older, the need to receive and give nourishment and cross pollination becomes essential. Being in this rural community in Rajasthan makes me wonder if the future of sustainability, or at least any hopes of survival, will come from the simple, centuries-old agrarian lives people here live. They are not greedy, they live within their means, eat fresh food and all seem to have one need. Yes they could use surer, cleaner sources of water, more reliable electricity, stronger houses, much better education and health care….all the extraordinarily important elements of a healthy life. But at least they live within their means while the developed world lives far outside of theirs, relying on a structure that is unfair, destructive to the earth’s environment, and self-serving.

I am eager to teach, give information to, even lecture my children because I want them to learn what I’ve learned — sooner rather than later. Maybe they’ll be able to take advantage of the information and avoid some of the mistakes I made growing up. This desire also holds true for the photo students I encounter in my workshops. Photography is so much more than image making, particularly photojournalism and documentary work. There are deeper responsibilities and moral and ethical issues connected to your work when you are given permission to enter people’s lives intimately to witness their pain and joy. We photographers become agents of communication, bridging worlds, charged with healing as well as slapping our viewers in the face with information they must know. Students and young photographers must learn this as early as possible to better serve the purpose of this work. We must learn to make the world a better place by shedding light on dark places but also by providing solutions and hope. It took me years to understand this, having spent so much time just trying to make my mark in this profession and struggle with making a living and gaining influence to get my stories out. I want my students to understand these critical elements sooner rather than later.

Wetlands in Alberta, Canada. ©Garth Lenz

One constant during the course of my career has been a close association with environmental non-governmental organizations (ENGOs). As an environmental photojournalist, motivated by a deep concern for the environment and the need to protect intact wilderness, working closely with committed activists and knowing that my images will play a significant role in their efforts has been one of the most rewarding and inspiring aspects of my work. I believe this has been a mutually beneficial relationship. My images have helped to shape public opinion and provided organizations with the material they need to advocate in a visually compelling way. In many situations, ENGOs have very graciously credited my work as being instrumental to their successes. In turn, the knowledge and contacts provided by ENGOs has greatly assisted in my understanding of these issues and has provided critical knowledge of various locales as well as the logistical support so important to successful fieldwork.

On occasion, groups have also directly commissioned me to produce imagery, and I have also raised money independently to undertake projects in order to furnish ENGOs with the images they need. Many of my most interesting and long-term projects have been possible only as a direct result of my longstanding relationship with these groups.

I have also given a number of visual presentations and tours in order to build support for some of the issues I have photographed and feel particularly strongly about. This has provided me with the opportunity to directly share my images with a large cross-section of people. Their feedback and response has helped me better understand the power of certain kinds of images, and that has been a great asset in my field work.

While my work with NGOs has mostly been with ENGOs, I think that any photographer whose work is devoted to promoting positive change, whether in environmental, humanitarian, or other issues would greatly benefit from a close relationship with NGOs dedicated to furthering these same goals.