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©Jeffrey Thayer

My name is Jeffrey Thayer and I am a photographer. I am early in my career, but I have been using the camera as a medium for expression as long as I can remember. I can’t paint or maybe I’d be a painter.

At the moment I am trying to push my career up a notch. I have great clients, from boutique designers to smaller editorial, but I want more. I want the clients with huge visions that are a challenge to create and who want to make them with me. I want clients that embody the laughter in life and fun lifestyle that I enjoy.

So how does one go from being an assist to a photog? That was the question I asked myself — and to be honest, I needed some help. I have worked with a lot of great photographers in the Los Angeles area, as well as some of the ones who came to town for shoots. I have shot pre-production stuff for one of today’s most in-demand photographers … and all of this means nothing in the end.

So I started asking these guys and gals I work with what I should do to move forward. I also started attending every possible APA event on these topics. I went to portfolio reviews and was told I seemed to have multiple personality problems. I narrowed my vision and started to do some e-mail blasts, which got a good reception, and then did a postcard.

But budgets are tight due to this awesome economic climate, and I still wasn’t getting the calls I wanted. So I hired Leslie Burns-Dell’Acqua at Burns Auto Parts, who told me I was using too much of a “shotgun” marketing technique. I was sending things to people who probably wouldn’t hire me and I probably wouldn’t want to shoot for. What I needed to be was a self-promotion sniper. So Leslie helped me fine-tune my contact list and market only to the clients who use images like mine and the companies/magazines I want. We also trimmed a couple more images out of portfolio.

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“You never know if your bags are going to make it to the location.”

It seems that Annie Leibovitz’s legal and financial woes won’t be coming to an end any time soon. While a New York judge granted her an extra month to respond to a $24-million lawsuit from Art Capital Group, Italian photographer Paolo Pizzetti is suing her for $300,000 for using two of his photos in the infamous Lavazza coffee ad campaign without his permission.

In RESOLVE news, editor Miki Johnson was interviewed Thursday by Cheri Amour, the ambitious young photographer who runs Young Photopreneur, an online resource for aspiring photographers and photo students. The podcast includes advice about leveraging your website and using social media to expand your photo business.

The iPhone and Canon XTi have been competing for the most popular camera on Flickr for a while. With the launch of Flickr’s new iPhone App, the Apple phone might soon regain its throne. Check out TechCrunch‘s rave review for details on the app.

The Associated Press’s auto-feed slideshow function is causing some trouble. A controversial photo of a U.S. Marine’s last moments appeared on some news sites without their knowledge, even after they decided not to run the image. AP explains that a lot of newspapers use an AP-run feed that automatically updates content and images, which included the photo on Friday, September 4. The photo has since been removed.

When Joe McNally, a legendary photojournalist and lighting guru, stopped by the liveBooks office during some rare down time in San Francisco, I couldn’t resist setting up a video interview. (Thanks to videographer Drew Gurian.) Joe has contributed to National Geographic for 20 years and was a staff photographer for LIFE magazine. He works with huge commercial clients and produced a seminal portrait series of September 11 heroes. He’s also the author of two must-read instructional books and writes a very popular blog — which brings us to the video below.

Joe started his blog in 2008 after prodding from friends (and avid bloggers) including Moose Peterson, David Hobby, and Scott Kelby. Now the blog is an important part of his business, especially since “big pipelines” for assignments have dried up in recent years.

“Any photographer out there now is stitching together things,” he says. “Work comes now in all sorts of strange ways.” Smart photographers like Joe understand that blogs and social media are an important part of that patchwork. They bring in assignments, create buzz, and help build community with other top professionals. (If you haven’t seen Joe’s parody of Chase Jarvis’ Consequences of Creativity video, I recommend you watch that too.)