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Throughout the recent digital revolution in photography, I have continued to shoot film, but there is one area where I have happily adopted new lightweight digital capture — audio. With the technology jumping leaps and bounds, audio that previously required large, complex recorders can now be captured on small digital recorders, perfect for the kind of multimedia storytelling that I’m exploring.

I’ve been intrigued with the advance of multimedia in the last few year, and especially how it can be used to enhance the art of storytelling. I have a deep respect for still photographers moving into video — like Tim Hetherington with his award-winning documentary Restrepo — but I’m not ready to turn in my viewfinder for a video camera yet. What feels right to me right now is the multimedia slideshow.

You see, I love to write and I enjoy the process of preparing a script to accompany imagery. The multimedia slideshow allows me to go one step beyond the still image with regards to storytelling, but still aligns with my belief that still images are more powerful than moving ones.

My first dabble in multimedia, I decided to create a slideshow (above) of my black-and-white fine-art project on Chinese Turkestan in an attempt to reach a wider audience. In my visits to the region several times a year for the last several years, I began recording audio with a small hand-held recorder. For the slideshow’s audio I used a “Call to Prayer,” essentially a man who stands on the top of the mosque and calls everyone to come and pray several times per day. It is something I hear all the time while working in the region and I thought it was fitting.

From Ryan Pyle's project on Chinese Turkestan.

My goal here was never to produce a “news” piece or include various clips of audio with fuller storytelling. I wanted to create a space for the viewer to fully experience the still image. For that reason, the sequencing was incredibly important, and difficult. I payed particular attention to composition and flow, and I’m still working on it, since the project itself is not yet complete.

One of the exciting things about this first foray into multimedia is starting to think about how this slideshow can support the still images in terms of publicity and marketing. For instance, I integrated the slideshow into my presentations at a few universities and galleries during a recent trip to the U.S. I was very pleased with both the impact of the slideshow and the feedback I received. Remembering that the end goal is to have my images reach the widest possible audience, I believe an audio slideshow contribute to that in many ways.

I have several more videos currently in production, including ones with a narrative as well as more audio from locations. You can follow the process on my blog.

Anantara Bophut Web Commercial from Mott Visuals on Vimeo.

Miki Johnson: Tell me about what you’ve been working on these days.

Justin Mott: My calendar has been pretty diverse since I began to organize and market my commercial work halfway through 2009. Getting my commercial work organized and branded has eaten up a huge chunk of my free time. Work in Vietnam is pretty diverse so you have to be able to do a little bit of everything.

My assignments over the last two months came from; German Red Cross, the United Nations, Forbes, The New York Times, The Wall Street Journal, three 5-star resorts, Microsoft, the World Health Organization, and the Smithsonian. I shot a wedding and I have been involved with a commissioned book project in Beijing and Shanghai about Chabad communities. I’m also working on my own book along with shooting a few other long-term personal projects.

The most lucrative has easily been the resort work because I’m able to sell packages of both stills and video. Commercial work simply pays more, a lot more, and in this region the market is expanding. I’m still searching for the right balance of commercial work and editorial but I completely love both in different ways.

Trangire Treetops. ©Mott Visuals

MJ: Tell me about this video you did for Anantara Bophut (above).

JM: I’ve built up a good relationship with a luxury line of resorts over the past year shooting stills for them. I’ve worked for them in Thailand and Tanzania shooting more than seven resorts.

I first pitched the video as an add-on for a stills shoot I was scheduled to do for them. It’s hard to pitch a product without a good example piece already, so I offered to do it for free, knowing the potential was huge.

I know many photographers get upset hearing things like that, but I wasn’t giving anything away. I was upfront about wanting to show them one piece in hopes of doing a series for them on an agreed price. Without having a strong piece to show them, I had to offer a preview instead. I was also confident that we could deliver them something they would be excited about.

My producer, Camille Faylona, scripted the story for them using stills as visual cues of what the final product might look like. In a face-to-face meeting we talked over the script and about pricing. We also discussed videos that had been done for them in the past and why they were unhappy with them. I was pitching them a different technique with a more TV-commercial feel and more of a story instead of just footage of their facility.

I shot the whole piece all on the Canon 5D Mark II, frequently using a Merlin Steadicam to give a first-person perspective. It’s a new process for me, so we figured a lot of things out on the fly, but overall everything worked out really well. That way I was also offering the client new technology. I could give a cinematic feel to the final piece at a fraction of the former price. They were extremely happy with the final product and we are now discussing a 6 resort video shoot.

Anantara Lawana. ©Mott Visuals

An important thing to realize about the pitch is, not only do you have to pitch the quality of the video, but you also have to help the client understand potential outlets for it. With stills they know how they are going to use them for their website, brochure, email promos, etc. For the videos you have to help them see the potential for more than just a video for their website. They can be used as web commercials on travel magazine websites, DVD’s for travel agents, in-room cross commercials, and more.

MJ: You said you see this part of your business’ growth in the future. In what ways and why?

JM: I feel like digital magazines are right around the corner, and with the iPad being released, the potential for video content demand is massive. Editorial and commercial clients need videos as their marketing outlets become more digital, so I see huge potential in both markets. I envision travel magazines doing videos more like a Discovery Channel piece, rather than just a slideshow of images. With new technology it’s affordable and not so intimidating for the photographer.

Video DLSR’s are still in the “wow” stage, and it’s easy to excite clients with their amazing footage when coupled with nice lenses. I’m not saying that the camera will do all the work, but the technology is rather revolutionary so it provides a great head start. Pretty soon it will be standard; but for now I plan to capitalize on this “wow” factor — the feedback so far has been extremely positive.

It also helps that we can offer  a one-stop production. Packages from Mott Visuals include stills and videos that have a similar style, so it’s one less thing for the client to worry about.

Anantara Phuket. ©Mott Visuals

MJ: Is this the first promo video you’d done with a DSLR? What did you learn from the process?

JM: This was our fist piece using the steadicam and time-lapse, so there was a learning curve to figure out how to use the device technically and stylistically. Plus the whole production process takes more time than with stills. We have to script the story before and get the client’s approval, then we  do the same at the end of shooting.

It’s also different because I’m working with a producer who has creative input, so we have two heads instead of one, which is good for video. I tend to think like a photographer; I want to leap from one thing to the next, while she reminds me we need to find a way to get there.

MJ: What else about this project was interesting or challenging for you?

JM: The challenge for me was not having a system in place yet like I do for stills. I know my “go to” shots for commercial shoots; after getting those I can experiment. For video I’m still fairly new, so I’m learning on the fly.

For me, transitioning has been the biggest challenge, making sure I visually lead the viewer from point A to point B. I’ve learned the value of a good producer who understands storytelling — and I also learned I need to pay her more so I don’t lose her.

The other challenge is how to market this work myself, online and through my agency, Redux Pictures. I’m still trying to figure out better ways than to simply include clips and trailers on my website and blog, but for now that is what we are limited to. Hopefully that will make for another blog post further down the road.

Here and below: Some favorite film images by Clark Patrick.

We all know that over the last few years digital photography has grown by leaps and bounds. Digital image quality is getting better almost exponentially and computer editing tools are getting easier and faster for professionals and non-professionals alike.

What I would like to argue, however, is that analog, film-based forms of photography will make a huge comeback in the very near future — in fact, it’s already happening.

In 2007 Kodak conducted a survey of 9,000 professional photographers asking them if they still used film. Over 75% of those surveyed responded with a ‘yes’.

More recently, San Diego-based commercial shooter Robert Benson took a small survey of fellow professional shooters, asking who still uses film and for what purposes. The answers highlight why film is still an important choice for professionals.

In this interview Brian Finke says, “I almost exclusively shoot film … I get the, WOW, reaction when I pull the first Polaroid and everyone on set sees I’m shooting film. I am instantly seen as an art photographer…” I love Bryce Duffy’s explanation of how film differs from digital. He says, “It’s like listening to a vinyl record on a turntable through a Macintosh tube amp through good speakers versus listening to a high quality MP3 on your iPod through a pair of expensive speakers.”

©Clark Patrick

Everybody’s Favorite Crappy Camera

To further understand why film will remain a serious force within the future of the photo industry, take a look at the skyrocketing popularity of the Holga film camera. In the past few years, websites like Lomography have made this camera a must-have for many hip young aspiring artists as well as established shooters reconnecting with their roots.

The Holga is also, arguably, the worst film camera ever made. It is made of cheap plastic, the lens is plastic, it only allows for minimal focusing control, its poor design and construction allows light to leak onto the unexposed film, and it almost requires modification to work. It’s like a little handheld photographic chaos creator. And in this way it epitomizes the best aspect of ‘analog’ imagemaking: You never really know what you’re going to get.

Plus, since the camera is so inexpensive, people also love modifying it and creating their own new cameras to further their own specific creative visions – on film. That whole idea is even at the core of the Lomographic Society’s 10 Golden Rules.

I feel the rise in digital photography has actually inspired many shooters to go back to using film, especially with simple cameras like the Holga. And there will be further digital backlash instigated by younger photographers who reject many aspects of the current digital world. These are the same types of people who will take down their on-line social network profiles, start handwriting letters, and block text messaging from their cell phones (or get ride of them altogether). These artists are the future analog creators. Growing up in a digital world, they have a fresh way to look at what the analog world means.

©Clark Patrick

Give Me Polaroid or Give Me Death

More proof that film still matters can be found in the public’s response to Polaroid’s announcement that it would cancel its instant film lines in 2008. Save Polaroid was formed immediately and there was a massive response on Flickr from photographers all over the world. I personally received at least 10 e-mails from professional photographers the day it was announced.

The Save Polaroid movement was so strong, it inspired The Impossible Project, which lobbied to bring the instant film back. The Impossible Project has now taken over one of Polaroid’s former production plants and is set to release a black-and-white version of instant film within the next month. I’m excited to hear that 8×10 instant film might be back this year as well. You can watch a great video about all of it here. (Dave, I dig that hat and beard combo.)

In case you missed that timeline, Polaroid instant film production was canceled, production plants were disassembled, then they were brought back to life by a very dedicated fan base less than 18 months later. After that, let’s just say I’ve got a lot more faith in the instant film business than I do in the auto industry.

As a little aside, I’d like to remind you all the Fuji did not stop production of their instant film lines when Polaroid did and is still making various lines of instant film.

©Clark Patrick

Art School Kids Grow Up Fast

As a professional you might be yelling at me through your computer something like, “Clark, that’s great that a bunch of hipster kids love playing with a Chinese toy camera and crying about Polaroid cutting off their fun instant pics, but come on, there is no serious market for this type of imagery in the commercial agency environment…” Although that may be true right now for agency work in general — I believe there is potential for its growth in the near future.

Here’s why: I personally know one under-30 commercial shooter who was commissioned for a fairly substantial agency assignment last year using a Holga and/or other types of Lomo cameras, specifically for that ‘look.’ And guess how old the art director was who wanted that ‘look.’ 24.

Film has a potentially big place in the commercial world because those fore-mentioned hipster kids are in art schools all over the country right now and in a few years they will be the art directors and creative directors hiring professional photographers. And they will want to see something else, something interesting to them, including something that isn’t digital. Obviously, digital isn’t going anywhere and will continue to grow and develop as the technology changes, but film is already on its way back.

A New Film Future

One major barrier I’m sure someone would bring up if I didn’t is the processing costs associated with film. In many ways, that was a huge part of film’s downfall in the first place as digital technologies became the cheaper option. My thought on this point is fairly simple. The use of film within the future of our industry will come back as a stylistic choice as opposed to a price-point choice. If a given shooter has a film look, he or she will be able to use film and the client will pay for it.

I also think photographers today can use much less film they did before digital options were available. It is possible to do a whole shoot using only a single sheet of film. Plus, there are always digital tools to back up your film shoots in case that one sheet doesn’t turn out. Part of the reason professional shooters used so much film before digital was because there was no back up. It had to be right on at least one piece of film.

The way I see it, film will come back strong before it even gets a chance to go out of style — just like ’80s fashion. Plus, I’m sure Terry Richardson will be partying with a junky 35mm camera somewhere for the rest of his life. As long as he is kickin’ it, we can all … keep on rockin’ in the film world!

What are your thoughts on the use of film in the professional photo world of the future?

Since completing the Future of Photobooks project in January, Andy Adams from FlakPhoto and I have received many positive responses and even opportunities to speak publicly on the topic. We’re very happy that the project struck such a chord with so many people, and want to take this opportunity to thank everyone who participated, either by writing a blog post, adding their comments, hosting a discussion, or helping to promote the project. We quite literally couldn’t have done it without you.

As a way of signing off and wrapping things up, I want to share a presentation I created for my APA talk on our Future of Photobooks project. My goal was not to tell people where photobook publishing is or is not going. As many of our contributing bloggers pointed out, that’s an impossible and somewhat unhelpful prediction to try to make.

Like the project itself, the main goal of my talk was instead to expand people’s ideas of what a photobook COULD BE in the future, by showing them some of the more fascinating concepts that were unearthed during our month-long cross-blog discussion.

Most of those concepts live online, and include embedded videos, clickable comics, microsites, and eBooks. For that reason I chose to present the information not in a PowerPoint or Keynote presentation, but directly on the Web, using a Tumblr blog. You can see the full Future of Photobooks presentation here — I’ve also added my notes from the evening to help explain the significance of each example.

Although Andy and I are turning our attention to other projects, we are still dedicated to advances in photobook publishing and hope the dialogue we have fostered here will continue around the Web and the world. Please share your questions and thoughts on the FoPB Tumblr, in comments on the RESOLVE posts, or with us directly.