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What are you looking for from speaker proposals, especially from people who haven’t spoken at WPPI before?
We have 10 new speakers this year who have never spoken for us before. They’re a little different from what we normally see. They may be talking about a different aspect of lighting, or a different approach to Photoshop, or right now photographers are very interested in posing and lighting techniques. And, of course, they should address how to make their work stand out from everybody else so that they can continue to do business in this down economy.

What goes into that program description?
There is an outline, essentially, of what they want to teach. Sometimes it’s only five or six lines, and then we ask them for more information. Remember it’s got to fill up a 2-hour class. It has to be a topic about which the person is extremely knowledgeable and a topic that will pique interest, to make the audience want to ask questions. We also check out a potential speaker’s website to see what kind of photographer they are.

Do you think there are topics that are particularly hot-button issues right now, and how do you keep a finger on the pulse of what people who come to WPPI would like to hear more about?
We always send out a survey after the convention. We ask people to critique the classes that they have been to and also to submit topics that they think were missing.

In the big classes, people want to go back to the basics. We have a lot of attendees who have never been professionally schooled in photography. They picked up a digital camera and thought they had a feel for it. They didn’t go to Brooks or RIT. They feel they have a lot to learn in some of the basic areas they may have just skimmed over because they have a good eye.

As I said, posing and lighting are two of the main areas of interest. They also want to learn how to get the picture right in the camera, without having to “fix” the image in postproduction. This year, of course, we’re emphasizing how to keep your studio afloat in this bad economy. We have a whole program track, The Business Institute, which covers that topic, with seven classes specifically addressing marketing. More »

Fine art and portrait photographer Michael Jang tells some great “breaking into the biz” stories in this video interview from our Photographers in Focus series. While still in art school, he used a letter from his teacher and some creative subterfuge to crash big Beverly Hills parties — and make the images that launched his career. We wanted to make sure you got a chance to see it if you haven’t already.

Michael is in San Francisco like us, so we thought we’d check in and see what he’s been up to lately. He’s excited about his recent conversation with aspiring photographers at the University High School here in town. Check out the San Francisco Chronicle story about his visit to the school as well as a collection of his very early family photos, which have just been acquired by the SFMoMA this year. Michael also gave us some bonus video footage of him speaking at a Photoshelter panel discussion.

“Don’t lose sight of why you want to be a photographer and your love for photography,” he advises. “If you can make good pictures, people will find you.” His point — that the real issue is not how to make money, but how to make great pictures — might not be the most popular, since it’s not the easy solution, but judging from the applause after Michael’s comments, it needs to be said more often.