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In 2006, after 14 years photographing and teaching in Cuba, Ernesto Bazan was forced to leave the country. Since then the award-winning Italian photographer has been collecting his huge cache of images from Cuba into a book, BazanCuba, which he published himself in 2008, through the publishing company he founded, BazanPhotos Publishing. He funded the book with donations from his students from his frequent workshops, who also helped with the editing. He’s now distributing it himself and making a documentary about the whole process. And he was recently asked to teach a seminar on self-publishing for the NY Photo Festival. I talked with Ernesto when he was in San Francisco recently about the power of collaboration and the lessons he learned by producing a book from start to finish.

Miki Johnson: How did you fund BazanCuba?

Ernesto Bazan: The BazanCuba book is the result of 14 years of life on the island, not just my photography. I think it’s important to underscore this to understand the nature and the depth of the project. I feel very fortunate that I was able to spend so much time there and to stop being an outside observer as with, unfortunately, many photo essays that I see published these days.

I do know of many self-published books, but I only know of one (mine) that was edited with the great creative input of more than 40 of my students and friends. And as if that wasn’t enough, they also helped me raise the money needed to self-publish by pre-acquiring limited edition copies of the book, which come with a numbered and signed gelatin silver print. It was a true honor to be able to go to the printer knowing that I could get the best quality paper, printing, and expertise because of the money I was able to raise.

MJ: You decided to include your students not only in the funding of the book but in the editing. What was that editing process like?

EB: Usually when a photographer edits his or her book, at best he or she has the help of a few trusted friends and some editors working for the publishing house. I strongly felt that I wanted to democratize that process and to get a wider range of opinions. I wanted to put myself on the same level as my students because I felt that making this book was going to be a very educational and humbling experience.

Every workshop I taught, I’d bring a copy of the latest version of the book dummy (we made five different dummies during the whole editing process), and by the seventh day of the workshop, I knew that the time was ripe to get my students’ most creative feedback. It has been an extraordinary experience. We took many pictures out, moved the remaining ones around, tweaked the cover, and worked at the subtle art of sequencing a book.

Then when I went to press, seven of my students came with me, at their own expenses, to help in the different parts of the production process. We also shot some footage about the making of the book, which will be a part of a documentary film on this unique and special relationship that I’ve established with my students.

MJ: You said that this was a really important learning experience because now you know how to produce a book from A to Z. What lessons did you learn?

EB: Indeed, it was a great learning experience. My friend Juan de la Cruz decided that he was going to learn to use Indesign to help me lay out the book. Being at the printer in Verona during the printing was also very important. We finally understood so many of the different aspects of printing a book, including looking at the first signatures in day light while the wind was trying to blow them away. I’m very lucky that we got it all on digital HD video. More »

Harry Benson, the always-dapper, world-renowned photographer, showed up for this recent liveBooks Photographers In Focus video interview in a well-fitted suit — albeit without a tie. According to Harry, his attire isn’t just good fashion sense, it’s also good business sense.

“If you need to go to the White House for a press conference, dress like a professional, not a plumber,” he says. “It shows respect for yourself, as well as who you represent.”

Harry should know, considering he photographed every U.S. president from Eisenhower to George W. Bush. He says he has seen photographers turned down for jobs simply because they were wearing jeans and no jacket.

“It is something that is so obvious to me, yet so many young photographers seem to fail to recognize it,” Harry says.

Now that he mentions it, that suit does look pretty comfortable — we bet he was wearing it even when he was bouncing on beds with the Fab Four. No wonder the Queen of England named the Scottish photographer a CBE (a designation just one level below knighthood) in January.

Check out the video for more Benson insights into being the best photographer you can be.

February 25th, 2009

Ed Kashi: Travels in India 3

Posted by Ed Kashi

In his last entry, Ed talked about his struggle to balance work and family life. Here he talks about the National Geographic Photo Camp he taught in India and the continued importance of teaching to his passion for photography.
National Geographic Photo Camp in Rajasthan. A city kid photographs a cow.

At the National Geographic Photo Camp that Ed taught in Rajasthan, a "city kid" photographs a cow. © Ed Kashi

1/4/09

We’re in Jhadol, a small village nearly two hours drive outside of Udaipur to teach 20 teenagers, 10 from the city of Udaipur and 10 from the villages of this area. This is one of several National Geographic Photo Camps, which use photography and visual storytelling to foster cultural exchange and to open new vistas of awareness for these kids. The goal is not to create photographers, although that would be lovely. Instead, we are trying to empower these young people to tell the stories of their lives, communities, and families, thereby opening their eyes to their own world while sharing their vital and meaningful stories with outsiders.

I believe strongly in the power of photography to teach, to raise awareness, and to intimately and dramatically bring to life our stories, our issues, and our subconscious concerns. I have witnessed this power in countless situations, including refugee camps in Uganda, rural villages of Oaxaca, Mexico, the Latino district of San Francisco, and the South Bronx. These are the other National Geographic photo camps I’ve been a part of, but beyond this one set of experiences, I’ve been reminded repeatedly that photography has an uncanny, unique power to inspire, to prick the questioning mind, to discover beauty, and to express the intimate and personal.

It is this nexus of passion for, belief in, and commitment to the unique universe of visual storytelling that compels me to keep on driving forward, moving against the current odds, the dire predictions and blatant economic and structural trends. I cannot stop, nor do I believe I should. There is a usefulness, potency, and necessity to photography.

Showing my work from the Niger Delta to teens in the south Bronx or a village in India elicits the same response: indignation, surprise, and horror at the social, economic and environmental injustices of that story. These reactions exemplify the universal language of photography and the power of what I can achieve with my work.

Be Part of the RESOLUTION: How have you experienced the power of photography to empower people? Has teaching ever reinforced your own passion for photography?

Business concepts are only intimidating if you let them be. The photo industry is stereotyped as being business averse. Ironically we’re better suited for it than most people. We look outside of the box to solve photographic problems every second of every day. So why should we fail to apply the same thought process when it comes to business issues? All we need to do is learn a bit more about that other world. Not unlike we do when we research an assignment we’re about to shoot.

A few months ago I wrote a comprehensive piece about the current economic situation and how it relates to photographers. In it I touch on an explanation about where the economic crisis came from. But this video makes my simple explanation look like hieroglyphics requiring a Rosetta Stone. If you transact anything more complicated than buying a beer, stop what your doing and watch this video (by Jonathan Jarvis, as part of his thesis work in the Media Design Program, a graduate studio at the Art Center College of Design).

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