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Career Change

You’ve packed up your boxes and hopefully made off with most of your images, too. One of the first things to decide is how to share them with the world — especially potential clients. A website is pretty much required, but do you need a physical book too? Should you focus on single images or stories? Diversity or a unique vision?


John Kaplan
, who wrote Photo Portfolio Success and has had impressive success with his own portfolio over the years, is here to answer your questions. Leave a question in the comments section, along with your website if you have one, and he’ll respond asap, also in the comments, so others can benefit from the good advice.

John Kaplan

www.johnkaplan.com
John Kaplan is one of America’s most accomplished narrative photographers, having been awarded the Pulitzer Prize for Feature Photography, POY National Newspaper Photographer of the Year, the Overseas Press Club Award, two Robert F. Kennedy Awards, and the Nikon Documentary Sabbatical Grant. He is also the author of Photo Portfolio Success, which helps photographers edit to their strengths and prepare stunning portfolios that eliminate doubt in the minds of editors, buyers and contest judges.

A full professor at the University of Florida and a Fulbright Scholar, John teaches throughout the world and has twice been named a juror for the Pulitzer Prizes. His work has appeared in LIFE, The New York Times, American Photo and numerous book annuals.

John’s work is exhibited at museums and galleries worldwide including solo exhibitions in the United States, Peru, Bolivia and Korea as well as shows in the United Kingdom, France, Japan, Korea, Canada, South Africa, Australia, and New Zealand. His project on survivors of torture in West Africa was awarded the Overseas Press Club Award for Feature Photography and the Harry Chapin Media Award; the United Nations used the work to help facilitate contact with the victims.

Presently, John is directing and producing his first feature length film, the autobiographical Not As I Pictured: A Pulitzer Prize-winning Photographer’s Journey Through Lymphoma.

Click here for a list of all other “After Staff” posts.

Photographer Sol Neelman left a staff job at The Oregonian in 2007 after ten years as a newspaper photojournalist. Although he’s won a Pulitzer and been honored twice by POYi, Sol does not claim to be an expert at the “After Staff” transition — and that’s exactly why I wanted to share his story. Burnt out on low-paid editorial, exploring commercial and wedding, and pursuing the personal project he’s passionate about, Sol echoes the experiences of almost every photographer I talked to for this project.
©Sol Neelman

One of Sol's Redneck Games images, which ran in National Geographic. ©Sol Neelman

Miki Johnson: So tell me what you’ve been working on now.

Sol Neelman: I’ve been working on a long-term project, photographing weird sports and the culture of sports around the world. Recently, I photographed dog surfing in San Diego, pro wrestling in Mexico, the Lumberjack World Champs in Wisconsin, and bike polo in Seattle. Up next is a prison rodeo in Oklahoma.

I try to keep myself busy with fun sporting events. It’s an excuse to travel, which is one of my addictions. Along the way I’ll do some traditional sports, such as The Beijing Olympics and college football. I just went to my first Cubs game at Wrigley and photographed the fans in the bleachers. That was fun.

My goal is to get this work published in a book. Ideally it would encompass everything in sports – not just weird sports. It doesn’t need to be the Redneck Games to be good. But the Redneck Games were pretty good.

As far as work, last year I did a commission piece for a developer for whom I photographed downtown Portland for a year. They hung my photographs in the lobby and on each floor of their new building, which ironically is located right across the street from The Oregonian. I’ve also been doing work for Nike and a local bank, plus some weddings. Things are kind of hit or miss, so I try to stay busy with my own project to fill the time.

I’m still trying to figure out how to expose myself to more advertising firms. I recently signed up with Adbase and plan to contact firms that seem like a good fit. At the same time, I’m really trying hard to steer away from editorial clients, just because their rates are so low.

“When the New York Times is paying $200 day rates, you can’t make a living off that.” More »

Many former staff photographers have never had to think about marketing themselves. As a staffer, the image is the most important thing. But in most of the industries photojournalists are moving into, potential clients and buyers will be just as interested in who you are. I asked three photography consultants — Suzanne Sease, Louisa Curtis, and Amanda Sosa Stone — to answer these important questions about branding.

  • What advice can you give for developing a personal brand? What are the important elements that go into a brand? How and where should that branding be used once it’s developed?
Jade Albert's website, which is branded to complement her "light, airy" photographic style.

Jade Albert's website, which is branded to complement her "whimsical, airy" style.

Suzanne Sease

www.suzannesease.com

I have so many clients who have found themselves in this position — who were in another industry and realized they were not living their dream. The safety net of the bi-monthly paycheck is gone and now you must create your own identity. Luckily you won’t have to start from scratch.

Visit the websites of photographers you admire and see how they are presenting themselves. Now look at your images. Are there special topics you gravitate toward or are often assigned to? And how do your images convey information? What about them got people to read the stories next to them?

Become an astute observer of the images around you, too. Make mental notes of magazine ads, billboards, store signs, direct mail, even family portraits done for friends. A photographer was paid to make all of these — notice how they did it and decide if the photographer could be you next time.

Maybe most importantly, ask yourself what you really love about this business. Do you want to continue shooting what you have been, or is now the time to re-invent yourself and shoot what you love, not your former employer? You don’t have to build a brand on the photographer you are — this is your chance to build the brand of the photographer you want to be.

Louisa Curtis

www.chatterboxenterprises.com

First decide which markets to pursue and which images to present. Rather than showing work you think people want to see, I think you should show the images you love to shoot, since those are likely to be your best work. Then, once the image selection is clear, consider presentation. For instance, if I were to put your website alongside your business card, your postcard, your e-promo, and your print book — would I know that they all belong to the same photographer? More »

We asked a wide variety of former staff photographers the same question, and here’s what they told us. Please share your own stories — as you can see, you’re not alone. Follow the “more” link to see all photographers. Click here for more “After Staff” posts.

  • How long were you a staff photographer and where? Did you think you’d be a staffer for life? What is the biggest difference between what you’re doing now and what you were doing as a staffer?

Jason Arthurs
www.jasonarthurs.com
If you combine my 2 years of internships with 4 years as a full-time staffer, then it’s a total of 6 years I was in newspapers. I don’t think I could ever see myself doing it forever. It was an amazing time in my life but it was so much of a roller-coaster ride I never really felt totally in control of what I chose to focus my energy on.

This summer I have been given several opportunities to teach that I would not have had if I were still at the newspaper. I taught a week-long workshop for North Carolina high school journalism students, and helped coach two documentary projects through the University of North Carolina. For one class I spent one month in the Galapagos Islands helping edit a multimedia project shot by students and it was an amazing experience and I would not have been able to get the time off work to do something like that at the newspaper.

David Walter Banks
www.davidwalterbanks.com
I was a newspaper staff photographer for a year and a half, before which I interned for a newspaper for eight months. When I began, I planned to stay in the newspaper business for an indefinite amount of time, but I did hope to work for myself at some point. However, as I spent more time in the newspaper world, it became evident that not only was it not the place for me, the industry itself seemed to be falling quickly into turmoil.

I now shoot for a number of national and international magazines; I’m part of a successful wedding photography business; I helped found the photographic cooperative Luceo Images; and I’ve begun to move toward more commercial work. I would say that the biggest difference is that I now feel that I’m controlling my own destiny in relation to the path my career is taking, as well as the images I produce.

Kendrick Brinson
kendrickbrinson.com
I had two internship and two jobs at newspapers from 2005 to 2009. Once I discovered my love for photojournalism toward the end of college, I thought I would work at a newspaper for life. My mother worked as a writer at The State newspaper for more than 20 years so it seemed like an exciting yet solid career. After about a year and a half working for newspapers, my attitude toward them slowly shifted as I watched friends lose their jobs and their enthusiasm.

I am very busy now. I work with some of my favorite photographers in Luceo Images, doing personal projects and editorial work for major newspapers and magazines. I also photograph weddings with my partner David Walter Banks under Our Labor of Love. Now I am spending more time working on marketing and researching stories that I want to tell, and less time looking for heat features to fill holes in an-ever thinning newspaper.

Bob Croslin
www.bobcroslin.com
I was a staffer at the Tampa Tribune from 1996 to 1999, a multimedia producer at MSNBC.com from 1999 to 2001 and a picture editor and staff photographer at the St. Petersburg Times from 2002 to 2006. I didn’t think I’d be a newspaper staffer for life because I saw first-hand how much the business of journalism was changing when I went to work at MSNBC. I didn’t think there would be newspaper staff positions by 2004 or 2005. Turns out I was about 5 years off.

I’m an editorial and commercial photographer specializing in produced portraiture based in the Tampa Bay area. The biggest difference is that I used to be one part of an organization and now I AM the organization. I’m the photographer, the marketing dept, the accounting dept, the IT dept, the archivist — and I do it mostly by myself.

Pouya Dianat
www.pouyadianat.com
These days my work schedule is whenever the Braves play. I had a great working relationship with the team while I was at the Atlanta Journal-Constitution, and they’ve allowed me a lot of creative freedom thus far. The night’s they’re out of town, I’m firmly planted behind my MacPro, editing away.

I don’t think my photography has changed, but I am enjoying my photography a lot more since going freelance. I’m exploring every outlet that I’m interested in, while still applying the same vision I have to the work I did at newspapers. A lot of the ideas I have won’t work, maybe my idea falls apart in the studio, but I learn from the experience.

Not everyone affected by the newspaper decline is in their mid-40’s with a family to support. For those of us fortunate enough to be free from those more important responsibilities, this is a prime opportunity to do whatever we want. I’ve told a lot of students that I’ve spoken to that the next phase of photography is finding something you LOVE and applying photography to it. More »

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