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March 26th, 2017

Featured Website of the Week – Lou Bopp

Posted by liveBooks

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I am a still photographer and director based in St. Louis and New York City. My aesthetic is driven by authentic, textural, emotive moments, whether I am shooting stills and or motion assets. My style and feel of the two assets are consistent, which is paramount for most brands.

Like most people, I loved taking photos growing up and got my first break by being in the right place at the right time when the Berlin Wall came down, which led to a freelance gig at a newspaper, a wire service, etc. The next big break was landing the highly coveted internship at Sports Illustrated. That brought me to NYC and killed the drive of wanting to shoot sports. From there, I assisted for 2 years and the went out on my own and curated a clientele base and honed in on my personal aesthetic, which is always evolving.

I specialize in shooting authenticity-driven imagery for regional to global brands and agencies, working on projects such as: image brand libraries, advertising campaigns, editorial, digital assets for web, print, outdoor, broadcast, etc.

Partial client list includes Mississippi Tourism, Marley Coffee, Microsoft, Morgan Stanley, AMD, Deutsche Bank, Intel, Nike, AMEX, American Airlines, GE, Disney World, Time Warner, Time Magazine, Sports Illustrated, J. Walter Thomas, People Magazine, AG Edwards, CDW, Y & R, Fleishman-Hillard, McCann-Erickson, FutureBrand, etc.

And I have an image on the USPS stamp…to be introduces and issued on March 31st, 2017.

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Q: How would you describe the aesthetic of your website in three words?

LB: Intuitive. Clean. Informative.

Time is precious for any client and we didn’t want people to think about how the site works, it needed to be intuitive. The goal is to be sensitive to people’s time and let them view the images efficiently. Gone are the days, with us at least, for sites with all the bells & whistles, sound, moving targets to click on, etc. Art buyers/creatives have enough going on in their lives, it’s our task to help them and we believe that ease and simplicity is key.

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Q: How often do you typically update your website?

LB: Pretty often, at least once a month if not more. It has to be updated and be fresh. It’s alive, it’s a living breathing organism and we have to keep feeding it!

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Q: How do you choose the photos that you display on your homepage?

LB: I yield to my agent and then we discuss. There are images that tend to rise to the top of the heap.

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Q: What is your favorite new feature of liveBooks8?

LB: The backend workflow is a lot deeper than before. The SEO is key, the rotating home page, it’s faster all around. That’s a few of the faves, hard to pick just one…which is good!

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Q: What’s one piece of advice you’d offer to someone designing their website?

LB: For me, the backend workflow is key. If I’m going to update content as often as I do, it has to be a good user experience, not something that I dread. I’ve had those dreaded websites and blogs in the past, think WordPress, sigh.

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