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We’ve discussed the importance of branding for your business and finding your unique voice. One incredibly important aspect of that branding is designing a fantastic logo that potential clients will begin to recognize and associate with your business. Here are some of the most important things to think about when designing your logo.

Style

As a photographer, your images are always going to be the most important aspect of your business, however, your logo is an important indicator of your style and can have an impact on a potential client’s decision to work with you. Make sure that your logo matches your overall style and is consistent with the way you want your audience to view your business. For instance, different font treatments, colors, and designs can automatically evoke a certain emotional response from a viewer. Commercial and editorial photographers typically have a simpler logo with a specific font and maybe one or two design elements thrown in that speaks to their professionalism. A wedding photographer, for example, might have a more elaborate logo design and graphics that speak to the emotional nature of their clients. Whatever your niche, it is important to remember that a logo is a graphical representation of the style of your work.

Bonus: just in case you are designing your logo yourself, FontSpace, Fonts, and dafont all offer free or low license rate fonts to help you spruce up your logo design.

Color, Size, and Placement

Much like deciding whether your images will have a greater impact in color or black and white, the decision to use color in your logo design should be approached in the same manner. If your logo design has a lot of graphics in the background, using color will make those graphics more prominent; if your logo is a simpler design that features either just your name or the name of your business, a black and white color scale may make more sense.

In the same vein, deciding on the size of your logo will also be important. Keep in mind that no matter how stellar, cool, and unique your logo turns out to be, a potential client’s focus when looking at your website or marketing materials should be on your images. Your logo should not only serve as a supplement and a reinforcement of your photography and therefore should not overwhelm or take over the entire page or website.

Lastly, deciding on the placement of your logo within your website will also be integral. Does it have more impact being used as the background for your splash page when a user first lands on your site? Or do you simply want it placed in a small portion of the corner of your website? Whatever you ultimately decide, your editSuite and our Support Team allows you the ability to customize the placement of your logo to fit your needs.

What Does Your Logo Mean?

Much like every image you capture, every logo should tell a story – even if it’s just to you. It’s important that you are able to articulate why you chose the logo design that you did, what it means to you, and what message you want it to send to your clients. A good exercise to try is writing down three words or ideas to describe your business or style. Once you have a few logo designs that you are deciding between, ask some friends and family (who will give you an honest, objective opinion) to look at the designs and write down the words that come to mind when they view each logo. If you find that some of the words they use match-up with the descriptions you’ve written about your business, you’ll know which logo is on the right track.

Be Consistent

While many businesses (especially ones that have been around for many years) go through re-branding, it is important that you are not changing your logo all the time. In order for potential clients to really associate your logo with your brand, it needs to remain consistent and have time to become recognizable.

Ultimately, whether you design your own logo yourself or hire a graphic designer, having a logo for your business is an incredibly important aspect of establishing your brand and professionalism. What other tips do you have for designing a logo?