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When online portfolios emerged as a marketing tool, the layout recipe for pages was simple: a block of text and an image to go with it was the standard for most pages, while portfolios used one page for each gallery. Now, with the evolution of social media and apps, we’ve got the hang of scrolling and customer anticipate to get all the info they need from one single stacked page.

This doesn’t necessarily mean we should all build only one-page websites, but a little stacking will greatly improve the way your visitors engage with your content. A stacked page will:

• Paint a clear picture for your customers and draw their attention on all aspects of your work.
• Aid Google spiders to better understand what your website is about when they crawl it; consequently, a stacked page has a greater change to place your website higher on Google’s rankings.

Stacked Homepage

We’ve covered the guide to an ideal homepage and, as you might have guessed, it’s stacked. Use this layout to introduce your business and its many facets in a few well-placed info blocks. You want to be as clear as possible in a short, yet complex, page.

Stacked Galleries

Our platform features many gallery layout options for you to choose from, and slideshows are the best choice for stacking. Use text blocks to introduce each collection or choose a unique background color for each of them, add borders or leave them as they are, your stacked galleries will give your visitors a proper understanding of your aesthetic.

Stacked Info Page

Use this page to fully introduce yourself. An image and a block of text is great to set the tone, but keep going! Use a simple list to showcase your clients, publications and awards. Follow this with testimonials from previous projects. Add a slideshow video gallery, a service and price list, items with professionals you work with, leave nothing out.

Our platform features a great number of website templates that use stacked pages. Black&White is a great example of how a stacked homepage should look and feel, Audio used stacked galleries, while Flash has a one-page layout. These are just a few examples of how we use stacking when designing our website templates. See for yourself with a free trial!