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When you share a page from your website on Facebook or Twitter, the social media platforms pull info from your image, title and descriptions to populate the post for you. We’ve talked about the importance of these SEO parameters, and filling them in comes useful in this situation, too. But every share is a different story, so why should they all look and read much or less the same? Let’s take a little look behind the curtain and grasp social sharing like a pro in 4 easy steps.

1. In your content editor enter the page you want to share.

2. In the right hand sidebar, select SEO & Sharing to open the panel. The SEO fields will show first, so use the icon tabs to view a special panel for each of the social media platforms.

3. Select the social media platform you want to customize. Fill in your text fields and add the image from your library that you think fits best.

4. When you’re all done, press publish and start sharing that link!

Skipping these 4 steps will generate a post that will have your logo as the image and unless you have your SEO description customized, the first block on your page containing text will be the content used here. So, in other words, a random and somewhat generic experience that while it speaks true to your website content, it leaves very little personalization to the post you want to share with your followers.

It’s very easy to showcase your skills on any social media platform with the liveBooks features. You can use customization to your advantage every step of the way: for marketing campaigns, news and updates, or, better yet, when you’ve decided to go for a social media strategy that will boost your business and visibility. For more details on how to establish yourself as a sturdy social media presence, check out our two-part article on social media for photographers: part 1 and part 2.

Don’t have a website yet and still using social media as the front of your business, give our platform a try for free today! It’s easy to use, update and share with everybody everywhere!