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February 22nd, 2018

Should You Add Video To Your Website?

Posted by liveBooks

The short answer: yes. According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” Here are 3 reasons why you should add video content to your website.

  1. Engages your audience. Video consumption is only growing in 2018, and by sharing videos to your website, you are capturing consumers’ attention and, in turn, driving higher engagement on your site.
  2. Improves Google Rankings. You understand how to implement SEO best practices, but did you know that the amount of time consumers spend on your site also plays into Google Rankings? When you are capturing attention through an engaging video, you’re enticing users to stay on your website longer. Therefore, improving your Google Rankings.
  3. Gives Your Brand Personality. Of course you can showcase your personality through your copy and images. Add another layer with video. When you feature a video of yourself you are humanizing your brand and creating a deeper connection with your visitors. This gives them a reason to come back to your website.

Wondering where to begin with uploading videos to your website? With liveBooks’ Video Galleries you have the option to add multiple videos on one page, in a pleasing manner. Adding a Video Gallery block to your page is simple, just follow these easy steps.

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