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Liz Teich has been a wardrobe stylist for about a decade and with about 17 years in the industry from working at the clothing line Chaiken, as well as an art director for advertising clients such as Maybelline. She has a BFA from Syracuse University in Advertising Design, where she had to not only concept but also execute the ads for her portfolio. She also studied fashion design at RISD for a summer, in addition to taking both fashion and advertising classes in high school. It was a natural transition to take her knowledge of how both the fashion and advertising industries operate and apply it to styling for her clients.

Q&A with Liz Teich

Q: How would you describe the aesthetic of your website in three words?
LT: Fresh. Timeless. Clean.

Q: How often do you typically update your website?
LT: Usually as soon as I receive new images I try to upload them to the site. The new recent format change on liveBooks allowed me to revamp and redesign my site on my own for the first time in years and fairly quickly.

Q: How do you choose the photos that you display on your homepage?
LT: They’re usually my newest, most favorite and most representative images from each category of my work.

Q: What is your favorite new feature of liveBooks8?
LT: The new features that allow me to easily design and change typefaces/layouts and even add a logo make it so easy to design the site how I want it.

Q: What’s one piece of advice you’d offer to someone designing their website?
LT: For someone in the photo industry, it’s really all about the images, so make them the heroes and the rest, especially logos, should be secondary. As my design professors always engrained in us, remember “K.I.S.S.” (Keep It Simple Stupid).