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We’ve all been there. You’re plugging away on your new site, your images are filling the space just as you imagined, your design is coming to life….and then you sit down to write your ‘About Me’ page, and suddenly your momentum stops. Summarizing (and more importantly selling) yourself as an artist and business owner in just a few short paragraphs is a daunting task. How do you let potential clients know just how amazing you are while convincing them to employ you over someone else in your industry?

Your about me page should give your audience a small glimpse into what it would be like to work with you. Take a moment to step back from selling your product and focus on selling yourself as an individual. To make things simple, we are going back to the old elementary school technique of identifying the 5W’s and an H. Now, you are going to be answering these questions yourself and will use the answers to guide the content on your about me page.

The who, what, where, when, why & how of your about me page:

Who am I trying to reach?

Decide who your target audience is. Research them, check out their social media, study their demographic, and use this to dictate the tone of your about me page. Are you a photographer trying to reach potential brides or families? Maybe try a more personable and casual tone. Are you trying to reach out to advertising companies or newspapers? Maybe a formal approach is the way to go. Whatever you decide, make sure that the feel of your about me page matches the feel of the rest of your brand experience in addition to where you want to see your image going in the future.

Pro-tip: Find someone in your target audience, whether it be a friend, sibling, coworker, fellow patron at a coffee shop, or a stranger on the street, and ask them to read your about me page. Ask them what their first impression is and if they would like to hire you as a result of what they read. Ask them if it is easy to read and holds their attention. This is key! If the above feedback is positive, your about me page is well on its way to grabbing the attention of your future clients.

What makes me special?

Regardless of what industry you are in, we know that you believe your services are the best, and we know that you want to share them with the world. However, what if we told you that no one cares about what you have to offer? It is your responsibility to make people care. It’s time to introduce the face behind the brand and services that you are selling throughout your site. Keeping your target audience in mind, what makes you stand out in the crowd? What makes you different and more desirable than the rest? Creatively let your audience know this as you sell yourself as an individual through your about me page.

Where do you see yourself in 6 months? 1 year? 5 years?

Have you made your business plan yet? Though it may not seem related to a simple about me page, it is absolutely vital to know and understand where you want to take your business in the future. As you create and publish content, you are creating an online brand and image for yourself that will stick with you for years to come. In todays day and age, most consumers are not only looking to buy a product, they are looking for an entire brand experience. Create goals and work to create a cohesive online image that will guide you towards your aspirations. Additionally, let your audience know what you would like to do. You never know who may be looking for the exact services that you are dreaming about offering!

When I am not working, I like to ______.

Don’t be afraid to let your audience know who you are as an individual. What do you do when you aren’t working? How do you enjoy spending your time? Is there anything about you that you think clients may relate to? This is a pretty important piece of the puzzle that will allow your web audience to connect with you on a personal level.

For example, maybe you absolutely love traveling and spend most of your free time dreaming about your next destination. Include this in your about me page! Odds are, there are plenty of people in your audience that feel the exact same way and would instantly be connected to you as an individual. While this could have the potential to turn certain clients off, it could also catch the eye of the exact person that you are trying to work with. We all want clients we mesh well with, right?

Why do I do what I do?

Take a moment to reflect on the days when you were just getting started in your specific industry. What was it that sparked your interest into getting into business? That kept you motivated and excited to create new content during the toughest times? What keeps you going now? Take a moment to think. Find something meaningful. Find something that will resonate with your target audience. Maybe include the story of the exact moment you knew you wanted to make something more out of your hobby, or tell your audience about your hopes and dreams for the future. The most important thing is to not only tell your viewers what you do but why you do it as well. Step back from selling your services for a moment (that’s what the rest of your site is for!) and share a little bit of the soul behind your business.

How can people reach me?

Now that you have people hooked on who you are as an artist, let your audience know how they can easily get into contact with you. Include links to your contact information and social media profiles on your about me page to ensure that interested customers understand the best ways to stay connected with you.

Pro-tip: Think about including a photo of yourself on your about me page (Bonus points if it is an image of you in action!). Though this is not directly related to getting into contact with you, this will allow your potential customers to connect with you on a personal level while identifying a face with the name on your brand.

While it is not necessary to include each and every aspect listed above in your about me page, it is important to put quite a bit of thought into crafting the language and content of your about me page in a strategic manner. Ready to get started?