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If the top priority for your photography website is to get your best images out there for the world to see, next on the list should be having a unique About page. Your About page is your chance to incorporate a little extra personality into your work which will help you stand out from the competition.

For many of us it’s second-nature to shoot, shoot, and shoot some more, but when it comes to talking about ourselves and writing a few paragraphs about what we do we often just throw something together about our education, qualifications and experience. This is a huge lost opportunity!

Imagine, as a potential client, that you’re looking for a photographer for your wedding day. You’ve narrowed it down to two photographers with comparable talents at the same price range, but one has a typical About page and the other shows some personality and makes you laugh. Who are you going to choose?

Clients are getting savvier every day, and with a run-of-the-mill bio you risk looking like someone merely going through the motions rather than a photographer full of ideas and energy who is ready to deliver amazing photos. Don’t be afraid of posting something a little quirky and off-beat. A little something different is a breath of fresh air.

In addition, from a photographer’s standpoint, having a unique About page works great as an extra level of pre-qualification. We all know that the best, most rewarding shoots are the ones where the client shares our tastes and sensibilities and therefore trusts our vision and judgment. By having a unique About page, you will attract clients that see the world as you do and also weed out clients who may not be the best fit. We’ve heard from countless photographers that people who mention their About page in their initial contact are almost always on the same page as they are when it comes to stylistic choices for their shoot. In this age of fast, fast, and faster, with so many decisions being made based on what can be found online, a unique About page is critical to help you stand out from the masses.