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From the launch of our very first portfolio website for New York studio photographer Ric Cohn in 2003, liveBooks has consistently focused on innovating products and services that allow creative professionals to express themselves while more effectively running their businesses. In the early years this came in the form of re-imagining how photographers could leverage the latest web technology to reach a global audience and ultimately book more jobs.

Informed by modern design principals we strove to provide a visually striking, yet simple and intuitive user experience for both the photographer, and those viewing images. Our websites intentionally placed the viewer’s focus on the image, with as few visual distractions as possible. The photographer could easily update images using an online interface that was equally free of clutter, relying on a simple drag and drop tool reminiscent of arranging transparencies on a light table.

Over the years we have spoken with tens of thousands of photographers, and other creative professionals, about their businesses. These conversations have informed many decisions around our products and services, and helped us evolve into an even more valuable resource for passionate image makers. We developed greater design flexibility which allowed for more interesting ways to integrate creative vision and brand. Countless months were dedicated to developing the most search engine friendly sites in the industry, along with personalized SEO consultation services to help assess a client’s current situation and devise a strategy to rise above the competition. As video gained importance in the world of the photographer, so did our support for a wide range of display options. And of course, the proliferation of mobile web viewing was met with dedicated interfaces designed specifically for those devices.

2012 saw the acquisition of Pinhole Press and Pinhole Pro, which further extends our range of products past the web and into the world of print. It also expands our team to include more top talent and innovative thinkers. So what’s in store for 2013? I think it’s safe to say that the coming year may be the most exciting yet! Inspired strategy meetings are buzzing, white boards are being filled and refilled, designs are being circulated, and prototypes are being tested and improved upon, all in an effort to translate a decade’s worth of experience and passion into valuable tools. As liveBooks clients, your needs and experience with the brand will be invaluable as we shape our path forward. We look forward to hearing from you as we evolve our new platform in order to meet your needs from web to print. What is the next generation of liveBooks? Of Pro Studio? How can we expand our product offering? What additional revenue opportunities can be gained from greater exposure of your work? These are just a few of questions we’re working hard to resolve and we welcome your input along the way.

We are grateful for all the committed liveBooks and Pinhole Pro users. In a very short amount of time, Pinhole Pro’s small brand has carved out a nice place for itself, combining high quality press products with an easy user experience. And, we’ve just begun. If you are not yet part of the Pinhole Pro community, please give us the chance to demonstrate why so many working photographers choose us as their most valued partner on the web and beyond.

Here’s to an exciting and prosperous 2013!

Matt Bailey is a senior-level professional with 20+ years of experience in creating and executing on growth strategies that build long-term, sustainable value. As Co-Founder of liveBooks, Matt has been with the company since 2004 and has been instrumental to the development of product and strategic direction.