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December 20th, 2012

Director and photographer Justin Francis looks back on 2012 and ahead to 2013

Posted by liveBooks

As the end of the year approaches it’s an opportune time to reflect on the past year and look forward to the next. We decided to check in with longtime friend and director and photographer Justin Francis to see what his most memorable moment was this past year and what he plans to do in 2013.

Justin Francis shooting The Fray’s latest video.

What was your most memorable moment from this past year?  

I had a chance to travel to Argentina for a B.o.B. music video back in February. Normally when you direct a video you are given the job specs and the location is already decided. This, however, was one of the rare cases where my concept dictated the filming location. So I was there for a week – shooting, scouting, working with incredible talent in South America. I have been fortunate to travel around the world for one job or another. It is without a doubt the biggest perk of being a Director/Photographer!

What is your biggest goal for 2013?  

My goals remain the same from year to year –  to get better across the board and to do work that I can be proud of.

How has liveBooks changed your business?  

On a basic level, liveBooks has provided me with an incredibly versatile platform to view, edit and showcase my work. But beyond that, liveBooks has acted as a sort of loudspeaker – getting the word out about both me and my business. Most creative people I know would rather be creating stuff instead of talking about themselves. liveBooks allows me to focus on my work and I leave my marketing and web presence to them.

Check out Justin’s behind the scenes coverage of Carly Rae Jepsen’s video.

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