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If you were looking to learn how to enhance your brand and attended this year’s ASMP Photo Review last Saturday in Golden, CO, you didn’t leave disappointed. For those of you who didn’t make it, keynote speakers included liveBooks CEO, Andy Patrick, and Wonderful Machine CEO, Bill Cramer. Photographers from across the country were engaged in presentations about branding, SEO, marketing and social media to name a few of the topics. If you missed it, liveBooks has captured a few key insights from our CEO’s presentation at this year’s event.

Five Tips for Enhancing Your Brand

1. Have your pitch down: Every photographer should have a concise answer for the question, “What do you photograph?”. It is important to articulate the skill sets you possess in a way that shows command of your craft without being wordy or complicated.
2. Maintain discipline: One of the greatest challenges for professional photographers involves content. The content that you enjoy shooting is not always what will pay the bills. It is important to be receptive to where the industry is going and to maintain discipline with your brand. Great photographers often aren’t ‘every thing for every body’.
3. Work to brand ‘you’: Each piece of marketing that you send out (both online and offline) should be branded in a way that aligns with who you are as photographer and the type of work you create. Having a congruent brand image, tagline, and format makes it easier for clients to connect their desires with what you can provide. Authenticity is key.
4. Socially network both offline and online: It is important to remember that word of mouth is your most valuable form of marketing. Get out to events and meet other photographers, media people, students; the greater your reach the greater your ability promote yourself. Twitter, Facebook, and other social media outlets are key to connecting these offline and various online communities to the work that you do.
5. Engage your audience through various types of media: Using photo books, printed postcards, and other forms of high quality print media is one another way to extend your brand. Unlike a Facebook fan page, your branded business card or postcard is tangible and engages the audience with a physical presence. Sites like Pinhole Press and Pinhole Pro provide beautiful options for creating this type of high-quality, branded material.

Hopefully these tips have captured your interest and helped you think more about your brand. You can begin building your web presence today with liveBooks! Sign up for our FREE 14-day trial here. Hear it first; join our Facebook and Twitter communities to receive real-time liveBooks news and updates.