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Name: Josh Maready
Website: joshmaready.com
Age: 30
Location: NYC

What kind of photography do you specialize in?
I shoot mostly fashion and portraiture, but I feel really connected to photojournalism and documentary. I like capturing pieces of history that otherwise might have been lost or forgotten.

Personal project name and short description
Pic-A-Pet: This is a slideshow and interview with Mr. Madonna, the owner of a small plant and pet store named “Pic-A-Pet” in my hood in Inwood, at the very top of Manhattan.

When and why did you start it?
My old apartment was right above where the super put all of the trash overnight before he put it out on the street, and because of it there were always some stray flies that found their way in. I got pissed and went on a search to find some Venus fly traps that led me to Pic-A-Pet. I loved that place ever since I first walked in.

I have soft spot for old stores — the dirtier and more cluttered the better. Those places are so full of stories and have so much soul, you know?  I instantly wanted to take pictures of that place and hear some of those stories, so I grabbed my camera and voice recorder and sat down with the owner, Mr, Madonna.  Sadly, he had Stage 4 cancer and died a couple of weeks after our interview. It’s pretty amazing to think that because of the interview I did, a few of his stories will always be alive. That’s powerful stuff.

Do you have a particular image you are especially drawn to so far?
From this story, I like two images the most: a portrait of Mr. Madonna smiling and a picture of his cluttered cash register that he told me he hasn’t used since the first day he opened. In the portrait, maybe it’s the smile he’s wearing, even though I knew he was in pain, or maybe the sunlight hitting the dust on his glasses. The register, to me, is a perfect summary of everything I love about old stores.

What has been the most challenging thing about the project?
The most challenging part was the editing. I sat down and talked with Mr. Madonna for almost an hour and a half. So taking all of those stories and condensing them into 10 minutes was tough.

What has been the most rewarding thing about it?
Just what I said earlier — to know that I was a part of keeping someone’s legacy alive is a huge honor.  Mr. Madonna was loved by so many people. And even though this is a small and unworthy tribute for such a good man, at least it’ll give people a taste of what he was like.

In your ideal world, where would this project end up?
I hope this ends up in front of the eyes of people who appreciate the stories of the unknown heros of the world as much as I do.

Do you recommend personal projects to other photographers, and why?
Totally. I try to find time to fuel the creative fire by shooting things that really mean something to me. This project was time consuming and finding free time is hard. Freeing up time is usually hard to justify. But to look back and feel like I’ve done something good for the world is worth it.

Wow – you wanna hear something weird? Right now as i’m writing this I just got an email from someone who had known Mr. Madonna. They told me they just watched the slideshow/interview and then poured their heart out about Mr. Madonna and told me a few of their own stories about him. That’s it, man! That’s why I love this stuff! That’s good fuel for the fire and motivation for the next few stories I have in mind…