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A researcher pushes ice floes away from a delicate instrument. Photo by Chris Linder, WHOI

Ultimately, my goals as a photographer are to communicate three things: the process of doing science, the excitement of science as a career, and the beauty of the earth’s most remote places.

The “Live from the Poles” project has given the public a glimpse into a world that very few people will ever experience — the inner workings of major polar research expeditions to the Arctic and Antarctic. I believe that the “behind the scenes” moments of overcoming logistical hurdles, deploying instruments, and just plain surviving in the polar regions are all important stories that are seldom covered by traditional media. Let’s face it, working at the edge of the map is adventurous, and I shoot the expeditions like any other adrenalin-soaked activity like mountain biking or climbing. Which relates to my second goal…

I believe that scientists have suffered from a branding problem. What do you think of when you hear the word “scientist”? At least when I was growing up, it conjured images of white-bearded men scribbling obtuse formulas on blackboards or huddling over bubbling test tubes. While this stereotype may have some basis in fact, it doesn’t accurately describe the scientists I know. My colleagues at Woods Hole Oceanographic Institution and other earth science research institutions often brave punishing weather conditions to collect their field data, on glaciers, mountains, oceans, and volcanoes. I have photographed oceanographers working in the Gulf Stream off Cape Hatteras in winter, when waves up to 30 feet high threw our 177-foot research ship around like a child’s toy. I have trudged alongside glaciologists as they explored miles of rugged terrain on the Greenland Ice Sheet. These people are as tough as nails and determined to the core. With my photographs, I am hoping to create a new image of active, adventurous scientists. By extension, I hope that our audience, particularly kids, will develop a stronger interest in science as a career.

My final goal, to document the pristine and otherworldly environment of the polar regions is, in some ways, the easiest task and in other ways the hardest. Obviously, these places are incredible locations for landscape photography. There are no tripod holes from previous shooters here — in many cases I am seeing landscapes that no other human eyes have looked upon. But to get the very best shots, you need to give up certain comforts, like sleep. Often, the best light for landscape photography in the Arctic and Antarctic occurs in the middle of the “night.” During our final week on the Greenland Ice Sheet last summer, the entire sky flushed pink for an hour every night at about 2 a.m. Sleep becomes a luxury in conditions like that; I pushed myself hard every day to document the science, napped for a few hours, shot until 5am, then repeat. I just tell myself, you can catch up on sleep when you get back.

When working with consumer photographers (anyone who markets directly to the public), I always like to encourage them to show images that will make their potential clients believe that if they hire them, they’ll create that same MAGICAL moment for them. Those magical moments are why a consumer client hires a photographer. Regardless if it’s to capture their baby’s first year, their family portrait, or especially that bride’s special day, they want to believe you are the person to make that moment happen.

These are my recommendations for putting together a website of your wedding photography, which have helped my wedding photographers increase their bookings from 25-45% to 50-100%.

DOs:

• Make your galleries quick and easy to look at (15 – 25 clicks per gallery)

• Tell a story with multiple weddings –- the start of the day to the end of the day. Example: Bride getting ready, father seeing bride, bride walking down aisle, the I Dos, the kiss, the bridal party portraits, reception vignettes (flowers, table cards), the first dance, the father-daughter dance, people having a blast at the reception, the cake cutting, and finally the cliché end of the night moment (holding hands walking off into the night). Yes, you heard it right, that cliché moment gets a bride every time.

DON’Ts

• Have 10 galleries – each titled: “Joe & Sarah,” “Marc & Beth,” etc. that only show the best photos from each of their weddings

• Show a bride or anyone at a wedding at their worst moment. Some photographers appreciate a photo for its caught-moment approach. I appreciate that too –- but if it’s on your wedding site, a bride will imagine herself in that photo every time. If a bride looks too heavy or someone is causing trouble, she will think the same will happen to her if she hires you. I know this sounds elementary, but every client I work with has at least one photo that MUST be taken out.

GALLERY IDEAS:

• Have one gallery showing the entire day from start to finish, drawn from different weddings

• Have multiple galleries (no more than 3-5) breaking up the categories, such as, Getting Ready, I Do, Group Shots, The Reception, and Bridal Portraits and/or Engagement Photos

Finally, remember you are being hired to help capture that special day (a.k.a. that MAGICAL moment). Everything — including your website, portfolio, and personal presentation — has to convey that you are exactly the right person to do that.

Abay, 28, Awash Fontale, Ethiopia ©Phil Borges, courtesy CARE

Miki Johnson: How did you first come across Phil Borges and his work? Did he make contact with you first?

Valenda Campbell: I’ve been here at CARE since 2001 and part of my role is to find photographers to represent our work. My associate photo editor at the time, Jason Sangster, and I were familiar with Phil’s work, through his Tibetan Portrait and Enduring Spirit projects. This was I guess around Spring of 2004 and we were looking at his work and saying, wow, his style of photography really captures that connection that we want our supporters to make with our project participants. And the way he was able to concisely give the viewer a glimpse into that person’s life and their world was just great. So we said let’s call him up and see if he’d be interested in working some with CARE. So Jason contacted him and we set up a conference call.

We got on the phone and told him what we were about. We let him know that we were really interested in working with him and asked if he would possibly do some work for CARE to help us get our message out. He was interested. I think Phil really connected with the fact that we work primarily with indigenous communities in developing countries and emphasize work with women and girls. He had been photographing indigenous communities for years and he already knew, from all of his travels and his previous projects, how women and girls who are usually marginalized can really influence their families and communities if given the opportunity. So it was just a really good match, and we began talking about what we could put together. What do we want to do? What do we want to accomplish? And that’s how it started.

MJ: And what did that conversation sound like when you guys started to talk about your goals and what you could do together?

VC: We familiarized Phil with everything CARE does, all the variety of programming we do, including microfinance, education, HIV/AIDS, maternal health, emergency relief, the whole gamut. We explained how, at that time, we were beginning to place new emphasis in our communications around CARE’s work with women. Our development work had evolved over the years, and we realized that CARE’s most successful programming was centered around the empowerment of women in the communities where we work. And that really struck a cord with Phil.

He’s a busy man, and he’s not one to just sort of take on a random commission here and there. He was really interested, but if we were going to do something, he wanted it to be a project. If he was going to commit some time to it, he wanted to have really specific outcomes in mind. And he let us know that the message that we had to deliver and the kinds of projects we were talking about was really meshing well with what he was looking to do for his next big project. He talked about everything he’d learned and come to realize through his work with these cultures and that he felt our messaging around women’s empowerment captured that. More »

• The Online Photographer highlighted a brilliant idea for goodwill marketing this week: Minneapolis photographer Scott Streble is doing a one-day free portrait shoot for anyone in the area who is unemployed. Noticing the poor quality of pictures he saw on his unemployed friends’ resumes, Scott hoped to improve his friends’ chance of landing a job by providing them with better headshots. See more details at Scott’s blog.

• Arctic glacier expert and photographer James Balog and his Extreme Ice Survey will be featured on PBS’s NOVA next Tuesday March 24. State of the Art also reminded us about an audio interview James did with Fresh Air‘s Terry Gross — insightful, as usual. Want to learn more about photography in the Arctic and Antarctic? Check out Chris Linder’s series, Tips from a science photographer.

• We want to congratulate PDN for receiving TWO Neal National Business Journalism Awards. The announcement came yesterday (March 18) from New York that PDN had won best single issue for their September 2008 Book Issue, and best blog for PDNPulse. Way to remind the world that photography is still a business, and still thriving.

• The Telegraph reported that four Spanish schoolboys, aged 18-19, are taking the term “science project” to a whole new level. Armed with a heavy duty latex balloon, made-from-scratch electronic sensor, and a digital Nikkon camera, the team from IES La Bisbal school in Catalonia managed to take amazing photos of the stratosphere in February. The helium inflated balloon flew the equipment to 20 miles above the ground and took atmospheric readings and photographs, while mapping its progress using Google Earth.