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Archive for 2009

Starting something new almost always means doing some research. We’ve tried to make the job a little easier by pulling together several resources, including books, blogs, and RESOLVE contributors. This list is obviously not exhaustive, so we welcome your additions in the comments and will add them as they come up. Click here

Writing a photo grant

  • Foundation Center – Connecting grantmakers and grantseekers, the (epi)Center houses an incredible database — including “95,000 foundations, corporate donors, and grantmaking public charities in the U.S. and 1.3 million of their recent grants.”

Grant resources

  • NYFA – New York Foundation for the Arts

Lasting relationships with NGOs

  • NGO photography – British photographer Colin Pantall blogs about photographers taking initiative in their idea and approach to NGOs, and being creatively farsighted in seeking grant opportunities
  • NGOs to the rescue – Pop Photo’s simple answer to the complex question of why photographers are turning to NGOs for work: “Most photographers cannot solely depend on magazines and newspapers to fund long-term projects.”
  • Approaching NGOs – With a photojournalist’s methods and motivations, Mike Fox offers perspectives for working with NGOs
  • Convincing NGOs – Valenda Campbell, Senior Photo Editor for CARE, explains to RESOLVE how to persuade NGOs to collaborate on larger photo projects
  • NGOs and awardsRESOLVE contributor and conservation photographer Daniel Beltrá tells how his passion for nature and his alliance with Greenpeace grew into an award-winning career
  • NGOs and publishers – In his RESOLVE column, conservation and fine-art photographer Robert Glenn Ketchum describes his trailblazing publishing model, working with NGOs and publishers to create books that effect tangible change

Nonprofit reportage centers

  • IJNET – International Center for Journalists
  • IRE – Investigative Reporters and Editors
  • NECIR-BU – The New England Center for Investigative Reporting at Boston University

Books

One of the questions I hear most from photographers, whether they used to be staffers or not, is, “How do I get commercial jobs?” A close second is, “How do I find a commercial rep?” As day and page rates for editorial work decline, it’s no surprise that photographers are paying attention to where the money is still flowing.

So now’s your chance to ask. As Maren’s introduction suggests, her areas of expertise are varied, and she’s truly eager to help. Leave a question in the comments section, along with your website if you have one, and he’ll respond asap, also in the comments, so others can benefit from the good advice.

Maren Levinson

www.redeyereps.com

Photo by Amanda Marsalis

Photo by Amanda Marsalis

I founded Redeye in 2005 as a photo agency that supports photographers with both fine-art and commercial careers. I have always believed a photographer benefits from a multifaceted career, and I am interested in inspired work of any kind. Redeye currently represents six photographers, each with their own distinct photographic voice.

Before starting Redeye, I was a photo editor at Dwell and Mother Jones magazines, and consulted at various publications including Big, Chow, and GOOD magazines. I have also consulted with design firms and emerging photographers.

I love to edit and match up a photographer with their perfect job, path, or next project. Feel free to ask me anything and, if I don’t know the answer, I will make up something really good.

Click here for a list of all other “After Staff” posts.

Former Contra Costa Times photographer Nader Khouri contacted me after seeing my request for help with this “After Staff” series on RESOLVE last week. I was immediately impressed that he’d successfully broken into commercial photography in the short time since leaving his staff job. Now that I’ve learned about his background in marketing and heard his insights into understanding and connecting with clients, I’m not surprised.
©Nader Khouri

©Nader Khouri

Miki Johnson: How and when did you transition to commercial work after leaving your staff position?

Nader Khouri: Immediately after leaving the Contra Costa Times a year-and-a-half ago, I knew that I was going to be doing commercial work. I am shooting mostly food right now and many of my clients are branding firms and restaurants. I would love to be shooting food-related subject matter most of the time, but I am still building my business. I am also doing corporate/nonprofit work and am very thankful to some of my photographer friends in the Bay Area for giving me referrals during this transition. For me, this change isn’t happening overnight, and I don’t expect it to.

MJ: How did you present yourself to commercial clients? Were they drawn to your photojournalistic background?

©Nader Khouri

©Nader Khouri

NK: Most of my food clients have come from doing a lot of networking. I got to a point where I said to myself, “I’m sick of hanging around photographers.” So I got as far away from them as possible and started meeting people who I could potentially collaborate with. I had discussions with them about photography and gained their trust. My website was just a confirmation for them. I’ve gotten to the point now where I’m back in the loop of being around photographers. I became a member of APA and am using a lot of their resources. Also, I have done a ton of email marketing and I have to say, even in this day in age of Twitter, Facebook, and Adbase, seeing someone-face to-face is still number one for me.

MJ: Did you work with a consultant or rep to re-brand and find commercial clients?

NK: I studied marketing and it helped me go back and ask myself, “What am I passionate about?” and then set goals for myself. It also helped me focus on how could best serve my clients. I started hearing the word “partnership” more, and that helped me think more about how I can reach out to other professionals to meet my clients’ needs. Photojournalism and commercial work are both collaborative processes. Commercial work just has a whole host of different players. And I think that’s where photographers might end up getting discouraged.

During a transition, photographers need to take the time to understand the scope of the markets they are in and to identify growing markets. I constantly say to myself, “Even in this down economy, plenty of work is being done and plenty of money is being made.” Instead of learning video like many still photographers, I am spending my time researching my markets and making connections there. I think spending time on the content of my images is more valuable than the medium in which I shoot. If I have a client who wants motion, then I’ll hire someone to do motion. But I am still quite passionate about still images and don’t plan to change what I do anytime in the near future.

MJ: I notice that you have a strong “mission and values” section on your website. Has that helped you focus in on the kinds of jobs you want? More »

Listening to Paul Myer, founder and executive director of the the VJ Multimedia Workshop, you might stop seeing multimedia as the downfall of photojournalism and see as he does instead: a versatile tool to get excited about. Headed by VJ faculty from the Brooks Institute and Pierce College and sponsored by Olympus, Photoshelter, and ThinkTank among others, the workshop recently offered tuition-free training — and sympathetic ears — to 25 students and 25 laid-off staff photographers.

Miki Johnson: Why was it important to bring together recently laid-off photojournalists to connect with each other and hone their multimedia skills?

Paul Myers: The workshop aspires to create a grounded space for the participants, a space to create but also to reconnect with our intentions as visual storytellers.
The most important thing to walk away from this workshop with is an approach to multimedia storytelling. The journey is what matters.

This workshop had little to do with technical multimedia skills and in the process it set people up for success. Yes, we taught a bit of Final Cut Pro, some audio recording techniques, just enough to get people creating, so they see how easy this really is, how much fun it is to tell stories with these tools. I think many of the students will look back at this experience, the magic of this moment, and relate it to when they developed their first black-and-white pictures in a lab, watching in amazement as that blank sheet of paper transformed in front of their eyes.

This workshop opened the eyes of both participants and the leadership teams in several ways. The focus on technical skills that so many people in our field buy into is mostly smoke and mirrors. If only I knew Final Cut Pro or produce a video, I would not have been laid-off — this is so damaging to our field in terms of our credibility and our emotions.

Economic factors are driving reductions in the workforce, but with the change of technology makes many veterans in our field feel particularly hopeless. Many are arriving at a point in their careers where they are ideally prepared emotionally to tell important stories that really need to be told, but they feel like they no longer belong in the field. They are actively looking for work outside the field because they do not see opportunities for their work and no longer feel needed. This workshop was about understanding a long-term approach to multimedia storytelling that will enable our community to embrace this new form of story.

MJ: How many people applied to the workshop? Do you feel like the first year was a success and why? More »

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